Marketing and Sales: study assistance, study summaries and student internships abroad

from improving study skills to studying abroad and job openings to personal experiences

Image

Image

PAGE LAYOUT

Marketing and Sales

INTRO   SUMMARIES AND STUDY ASSISTANCE   ACTIVITIES AND TIPS   ORGANIZATIONS   SPOTLIGHT   SEARCH

PAGE INTRO

Table of contents:

Marketing and Sales: study and knowledge
  • What is marketing, sales and communication?
  • Why study sales, and where is the best place to study, intern or work abroad?
  • Why study marketing, and where is the best place to study, intern or work abroad?
Marketing and Sales: summaries and study assistance
  • What is the homepage for summaries for marketing and sales?
  • What are the best textbooks for marketing, communication and sales summarized?
  • What are the best scientific articles for marketing, communication and sales summarized?
Marketing and Sales: summaries per related study field
Marketing and Sales: study and work skills
  • How to improve your study skills in the field of marketing, communication and sales?
  • Which skills are related to the field of marketing, communication and sales?
Marketing and Sales: study abroad, intern abroad and work abroad
  • Which activities, internships and vacancies abroad are related to the field of marketing, communication and sales?
  • Which organizations offer internships and activities in the field of marketing, communication and sales?
Marketing and Sales: shared experiences
  • What are the related spotlight blogs and contributions of other WorldSupporters?
Marketing and Sales: shared content
  • All shared content related to marketing, communication and sales: jobs, tips, summaries, organizations and blogs
  • Search all shared content

Image

What is sales, why would you study it, and where is the best place to study, intern or work abroad?

What is sales, why would you study it, and where is the best place to study, intern or work abroad?

What is sales?

  • Sales is the field that focuses on connecting people, organizations, products, and services through communication, trust, and exchange.
  • It is about understanding what customers or clients need and translating that into solutions, partnerships, or purchasing decisions.
  • Sales acts as a bridge between organizations and the markets, businesses, or communities they want to reach.

What are the main reasons for being active in the field of field of sales?

  • Sales places you directly in environments where communication, negotiation, and decision-making shape real outcomes.
  • You learn how organizations build relationships with customers, partners, and clients across different sectors and cultures.
  • The field provides insight into how trust, persuasion, and long-term cooperation influence business and society.
  • Sales combines strategic thinking with practical interaction, making it relevant in both commercial and non-commercial contexts.
  • Experience in sales remains valuable internationally because organizations everywhere depend on relationships, communication, and exchange.
  • The discipline exposes you to changing technologies, markets, and customer expectations in a highly dynamic environment.

What skills do you need to participate in sales?

  • To communicate: sales often attracts people who enjoy explaining ideas clearly and adapting conversations to different audiences and situations.
  • To be convincing: the field tends to suit people who are interested in persuasion, negotiation, and presenting value in a credible way.
  • To be empathic: sales commonly involves understanding motivations, concerns, and expectations of customers or partners.
  • To network: the field often appeals to people who like building long-term professional relationships across organizations and cultures.
  • To be result oriented: sales environments frequently involve targets, measurable outcomes, and continuous improvement.
  • To be flexible: sales work regularly requires adapting to changing markets, customer expectations, and communication styles.

What motivates people to study or work in sales?

  • Be and feel connected: sales often attracts people who value interaction, relationship-building, and maintaining contact with different people and organizations.
  • Be and feel involved: the field appeals to people who prefer active participation in markets, organizations, negotiations, and real-world developments.
  • Be and feel independent and free: many people in sales appreciate autonomy, mobility, and the opportunity to work across sectors or countries.
  • Be and feel self-aware: sales often attracts people who are interested in communication, influence, and understanding how interactions affect others.
  • Be and feel experienced: the field exposes people to practical situations involving negotiation, customer relations, and international business contexts.
  • Be and feel unlimited: sales can appeal to people who enjoy dynamic environments, experimentation, and continuously expanding networks and opportunities.

What are the best countries and locations to study, intern or work in sales abroad?

Where can you find work experience and vacancies for jobs, internships, and voluntary work in sales abroad?

What are things to consider when studying or working abroad in sales?

  • When preparing to go abroad for sales, it is useful to have an overview of study, work, internships, volunteering, and other forms of international experience: activities around and abroad
  • Practical and personal preparation plays an important role in a successful stay abroad, covering aspects such as communication styles, cultural expectations, planning, housing, and daily life: preparation for successful travel and stay abroad
  • Health, insurance, and personal care arrangements are part of preparing for time abroad and require prior consideration, especially in customer-facing or travel-intensive environments: insuring and taking care abroad

Further depth: what is sales as a discipline?

What are the main features of sales?

  • Core Focus: Sales centers on understanding customer needs, building trust, and creating exchanges that are valuable for both organizations and clients. It involves identifying opportunities, communicating solutions, and maintaining long-term relationships.
  • Key Features: Sales combines interpersonal communication with strategic thinking. It requires awareness of human behavior, negotiation processes, market conditions, and customer expectations across different contexts.
  • The Broader Scope: Sales extends beyond direct transactions. It includes relationship management, digital communication, account development, social selling, customer retention, and collaboration with marketing and service departments.

What are important sub-areas of sales?

Sales includes different sub-areas that focus on specific types of customers, communication channels, or organizational goals:

  • Business-to-Business (B2B) Sales: focuses on selling products or services between organizations, often involving long-term cooperation and complex decision-making.
  • Business-to-Consumer (B2C) Sales: focuses on direct interaction with individual consumers in retail, online, or service environments.
  • Social Selling: uses social media and digital platforms to connect with potential customers, build trust, and strengthen professional networks.
  • Solution Selling: emphasizes identifying customer problems and positioning products or services as practical and tailored solutions.
  • Digital Sales: focuses on online communication, e-commerce, data-driven sales processes, and digital customer interaction.

What are key concepts of sales?

Sales activities are shaped by several recurring concepts and frameworks:

  • Sales Funnel: this framework describes the stages customers move through, from initial awareness to decision-making and long-term loyalty.
  • Value Proposition: a clear explanation of why a product, service, or organization is relevant and useful to a customer.
  • Customer Relationship Management (CRM): CRM focuses on organizing and improving interactions with customers over time.
  • Objection Handling: this concept involves responding constructively to customer concerns, doubts, or resistance during the sales process.
  • Sales Pitch: a structured presentation or conversation intended to explain benefits, build confidence, and encourage action.

Who are influential figures in sales?

Several influential thinkers and practitioners have shaped modern sales methods and communication approaches:

  • Elmer Wheeler: known for developing tested selling techniques and emphasizing the psychological aspects of persuasion.
  • Zig Ziglar: promoted the importance of attitude, motivation, and relationship-building in successful sales communication.
  • Jill Konrath: emphasized consultative selling approaches focused on listening carefully and understanding customer needs.
  • Neil Rackham: developed the SPIN Selling methodology, which uses structured questioning to uncover customer priorities and challenges.
  • Jeffrey Gitomer: advocated customer-centered sales approaches built on trust, credibility,
......more on this page, or read on below >>
Access: 
Public
What is marketing, why would you study it, and where is the best place to study, intern or work abroad?

What is marketing, why would you study it, and where is the best place to study, intern or work abroad?

What is marketing?

  • Marketing is the field that focuses on understanding people and connecting their needs to products, services, and ideas.
  • It is about creating value, communicating it clearly, and making sure it reaches the right audience.
  • Marketing acts as a bridge between organizations and the people they want to serve.

What are the main reasons for being active in the field of marketing?

  • Marketing puts you in a position where you actively shape how people perceive products, services, organizations, and ideas.
  • You learn how decisions are influenced in real-life situations, from everyday consumer choices to strategic business investments.
  • Marketing gives you direct insight into how organizations respond to change, competition, and shifting social or technological trends.
  • The field allows you to combine creativity with evidence, turning ideas into actions that can be measured and improved.
  • Marketing experience remains relevant across countries and sectors because every organization depends on communication, positioning, and trust.

What skills do you need to participate in marketing?

  • To analyse: marketing often appeals to people who enjoy exploring markets, audiences, and behavior through patterns and interpretation.
  • To be creative: the field tends to draw those who like shaping ideas, stories, and concepts into meaningful messages.
  • To communicate: marketing suits people who enjoy translating insights into clear and engaging communication.
  • To be entrepreneurial: the field is often associated with people who are drawn to initiative, experimentation, and opportunity.
  • To collaborate: marketing commonly involves working with others across teams, disciplines, and organizational settings.

What motivates people to study or work in marketing?

  • Be and feel connected: marketing often attracts people who value understanding others and creating meaningful connections between organizations, products, ideas, and audiences.
  • Be and feel involved: the field suits people who like being close to trends, markets, and real-world developments, and who prefer an active role rather than a distant one.
  • Be and feel meaningful with a sense of purpose: marketing can be motivating for those who see communication and positioning as ways to build trust, guide choices, or contribute to social or organizational goals.
  • Be and feel independent and free: many people in marketing value flexibility, project-based work, and the ability to move between contexts, sectors, or cultures.
  • Be and feel self-aware: marketing often appeals to people who are interested in perception, influence, and reflecting on how messages and actions affect others.
  • Be and feel unlimited: the open-ended nature of marketing attracts people who appreciate experimentation, learning from feedback, and continuously expanding what is possible.

What are the best countries and locations to study, intern or work in marketing?

Where can you find work experience and vacancies for jobs, internships, and voluntary work in marketing abroad?

What are things to consider when studying or working abroad in marketing?

  • When preparing to go abroad for marketing, it is useful to have an overview of study, work, internships, volunteering, and other forms of international experience: activities around and abroad
  • Practical and personal preparation plays an important role in a successful stay abroad, covering aspects such as planning, documentation, housing, and daily life: preparation for successful travel and stay abroad
  • Health, insurance, and personal care arrangements are part of preparing for time abroad and require prior consideration: insuring and taking care abroad

Further depth: what is marketing as a discipline?

What are the main features of marketing?

  • Core Focus: Marketing centers on understanding consumer behavior, developing strategies to promote products or services, and creating a positive brand image. It involves a range of activities, from market research and product development to pricing, advertising, and customer relationship management.
  • Key Features: Marketing is a blend of creativity and analytical thinking. It requires an understanding of human psychology, economic principles, and the ever-evolving digital landscape. Effective marketing is data-driven, constantly adapting to changing consumer preferences and market trends.
  • The Broader Scope: Marketing isn't limited to traditional advertising. It encompasses a wide range of activities, including social media marketing, content marketing, search engine optimization (SEO), public relations, and even product packaging design.

What are important sub-areas of marketing?

Marketing isn't monolithic. It branches out into distinct sub-areas, each with its own focus:

  • Product Marketing: This sub-area focuses on developing, launching, and managing a product's lifecycle within the market. It involves everything from product positioning and branding to pricing strategies.
  • Consumer Marketing: Here, the emphasis is on understanding customer needs and preferences. Consumer marketing professionals develop strategies to reach target audiences and encourage them to purchase products or services.
  • Digital Marketing: In today's digital age, this sub-area is crucial. It encompasses online advertising, social media marketing, content marketing, and search engine optimization (SEO) strategies for reaching consumers through digital channels.
  • Brand Marketing: Building and managing a strong brand identity is essential for any organization. Brand marketing focuses on creating a consistent brand message and image across all marketing channels.
  • Public Relations (PR): PR professionals manage the public image of an organization and build relationships with key stakeholders. Public relations often work hand-in-hand with marketing campaigns.

What are key concepts of marketing?

Marketing success hinges on a set of core concepts:

  • Market Research: Understanding your target audience is paramount. Market research helps identify customer needs, preferences, and buying behaviors.
  • Marketing Mix (4Ps): This framework (Product, Price, Place, Promotion) is a cornerstone of marketing strategy. It helps determine the right combination of elements to reach your target market effectively.
  • Customer Relationship Management (CRM): Building strong relationships with customers fosters loyalty and repeat business. CRM strategies focus on providing excellent customer service and fostering positive interactions.
  • Segmentation & Targeting: Not all customers are created equal. This concept involves dividing your target market into distinct segments based on shared characteristics and tailoring marketing strategies to each segment.
  • Positioning: This concept focuses on defining how a product, service, or idea stands out from alternatives and occupies a clear place in the
......more on this page, or read on below >>
Access: 
Public
Summaries: the best definitions, descriptions and lists of terms for communication and marketing

Summaries: the best definitions, descriptions and lists of terms for communication and marketing

Key terms, definitions and concepts summarized in the field of Communication and marketing

What is this page about?

  • Contents: a selection of terms, definitions and concepts for Communication and marketing
  • Study areas: Graphic design and Media design, Marketing and Sales, Public relations and public affairs, Social media and mutlimedia
  • Language: English
  • Access: Public

Where to go next?

What to find below?

  • Read on for the key terms and definitions summarized in the field of communication and marketing
  • Click on the term of your interest
...more on this page, or read on below >>
What is marketing, why would you study it, and where is the best place to study, intern or work abroad?

What is marketing, why would you study it, and where is the best place to study, intern or work abroad?

What is marketing?

  • Marketing is the field that focuses on understanding people and connecting their needs to products, services, and ideas.
  • It is about creating value, communicating it clearly, and making sure it reaches the right audience.
  • Marketing acts as a bridge between organizations and the people they want to serve.

What are the main reasons for being active in the field of marketing?

  • Marketing puts you in a position where you actively shape how people perceive products, services, organizations, and ideas.
  • You learn how decisions are influenced in real-life situations, from everyday consumer choices to strategic business investments.
  • Marketing gives you direct insight into how organizations respond to change, competition, and shifting social or technological trends.
  • The field allows you to combine creativity with evidence, turning ideas into actions that can be measured and improved.
  • Marketing experience remains relevant across countries and sectors because every organization depends on communication, positioning, and trust.

What skills do you need to participate in marketing?

  • To analyse: marketing often appeals to people who enjoy exploring markets, audiences, and behavior through patterns and interpretation.
  • To be creative: the field tends to draw those who like shaping ideas, stories, and concepts into meaningful messages.
  • To communicate: marketing suits people who enjoy translating insights into clear and engaging communication.
  • To be entrepreneurial: the field is often associated with people who are drawn to initiative, experimentation, and opportunity.
  • To collaborate: marketing commonly involves working with others across teams, disciplines, and organizational settings.

What motivates people to study or work in marketing?

  • Be and feel connected: marketing often attracts people who value understanding others and creating meaningful connections between organizations, products, ideas, and audiences.
  • Be and feel involved: the field suits people who like being close
.....read more
Access: 
Public
What is communication, why would you study it, and where is the best place to study, intern or work abroad?

What is communication, why would you study it, and where is the best place to study, intern or work abroad?

What is communication?

  • Communication is the field that focuses on how people create, share, interpret, and understand messages.
  • It examines how meaning is constructed through verbal and nonverbal communication in different contexts.
  • Communication connects individuals, groups, organizations, and societies through interaction, media, and shared understanding.

What are the main reasons for being active in the field of communication?

  • Communication plays a central role in how people relate to each other, make decisions, and shape social reality.
  • The field offers insight into how messages influence attitudes, behavior, and relationships.
  • Communication helps explain how organizations, institutions, and media function and interact with their environments.
  • The field combines theoretical understanding with practical relevance across many sectors.
  • Communication expertise remains relevant internationally, as interaction and meaning-making are shaped by cultural and social contexts.

What skills do you need to participate in communication?

  • To communicate: the field often attracts people who enjoy expressing ideas clearly, listening attentively, and adjusting messages to different audiences and contexts.
  • To analyse: communication appeals to those who are interested in examining messages, interactions, and media in a critical and structured way.
  • To be empathic: the field suits people who are attentive to perspectives, emotions, and intentions in communication processes.
  • To collaborate: communication often attracts people who are comfortable working within teams, organizations, or multidisciplinary settings.
  • To be authentic: the field appeals to those who value credibility and consistency in how communication is shaped and perceived.

What motivates people to study or work in communication?

.....read more
Access: 
Public
What is international communication, why study it, how to learn it, and where is the best place to study it abroad?

What is international communication, why study it, how to learn it, and where is the best place to study it abroad?

What is international communication?

  • International communication focuses on how information, ideas, and messages move across national and cultural boundaries.
  • The field examines communication in contexts shaped by different languages, cultures, political systems, and power relations.
  • International communication explores how meaning is created, negotiated, and contested in a globally connected world.

What are the main reasons for being active in the field of international communication?

  • The field helps explain how communication influences relationships between countries, cultures, and communities.
  • International communication provides insight into how global media, technology, and politics shape public discourse.
  • The field supports understanding and cooperation in situations marked by cultural diversity and inequality.
  • International communication connects theory with real-world challenges such as migration, conflict, and development.
  • The discipline remains relevant across sectors where cross-border interaction and global perspectives are essential.

What skills do you need to participate in international communication?

  • To communicate: you need to express ideas clearly while adapting to cultural and contextual differences.
  • To be empathic: understanding perspectives shaped by different cultural and social backgrounds is essential.
  • To analyse: the field requires critical analysis of media, discourse, and power relations.
  • To be aware of surroundings: international contexts demand sensitivity to political, cultural, and historical factors.
  • To collaborate: international communication often involves working in diverse and multidisciplinary teams.

What motivates people to study or work in international communication?

.....read more
Access: 
Public
What is sales, why would you study it, and where is the best place to study, intern or work abroad?

What is sales, why would you study it, and where is the best place to study, intern or work abroad?

What is sales?

  • Sales is the field that focuses on connecting people, organizations, products, and services through communication, trust, and exchange.
  • It is about understanding what customers or clients need and translating that into solutions, partnerships, or purchasing decisions.
  • Sales acts as a bridge between organizations and the markets, businesses, or communities they want to reach.

What are the main reasons for being active in the field of field of sales?

  • Sales places you directly in environments where communication, negotiation, and decision-making shape real outcomes.
  • You learn how organizations build relationships with customers, partners, and clients across different sectors and cultures.
  • The field provides insight into how trust, persuasion, and long-term cooperation influence business and society.
  • Sales combines strategic thinking with practical interaction, making it relevant in both commercial and non-commercial contexts.
  • Experience in sales remains valuable internationally because organizations everywhere depend on relationships, communication, and exchange.
  • The discipline exposes you to changing technologies, markets, and customer expectations in a highly dynamic environment.

What skills do you need to participate in sales?

  • To communicate: sales often attracts people who enjoy explaining ideas clearly and adapting conversations to different audiences and situations.
  • To be convincing: the field tends to suit people who are interested in persuasion, negotiation, and presenting value in a credible way.
  • To be empathic: sales commonly involves understanding motivations, concerns, and expectations of customers or partners.
  • To network: the field often appeals to people who like building long-term professional relationships across organizations and cultures.
  • To be result oriented: sales environments frequently involve targets, measurable outcomes, and continuous improvement.
  • To be flexible: sales work regularly requires adapting to changing markets, customer expectations, and communication styles.

What motivates people to study or work in sales?

.....read more
Access: 
Public
What is media studies, why would you study it, and where is the best place to study, intern or work abroad?

What is media studies, why would you study it, and where is the best place to study, intern or work abroad?

What is media studies?

  • Media Studies examines how media systems influence culture, politics, communication, and everyday life across different societies and historical periods.
  • The field combines perspectives from communication theory, sociology, cultural analysis, technology studies, journalism, and digital culture.
  • Study and work in this field often involve analysing media content, understanding audiences, researching communication systems, and exploring how information circulates internationally.

What are the main reasons for being active in the field of media studies?

  • The field is relevant in societies where digital communication, social platforms, streaming services, and visual culture increasingly shape public debate and social interaction.
  • Media Studies often attracts people who are interested in understanding how narratives, representation, and public opinion are constructed across countries and cultures.
  • International study or internships expose participants to different media systems, censorship structures, cultural industries, and communication styles.
  • The work commonly involves observing how organizations, governments, brands, journalists, creators, and audiences interact within rapidly changing information environments.
  • The discipline tends to appeal to people who combine analytical interests with curiosity about technology, culture, politics, storytelling, and social change.

What skills do you need to participate in media studies?

  • To analyse: media research frequently involves interpreting narratives, identifying patterns in communication, and evaluating how meaning is constructed in different contexts.
  • To communicate: the field revolves around language, visual communication, persuasion, and interaction between organizations, audiences, and communities.
  • To be creative: creative thinking helps when developing media concepts, analysing campaigns, producing content, or exploring alternative perspectives.
  • To form an opinion: Media Studies encourages independent interpretation and critical reflection on information, ideology, and representation.
  • To be aware of your surroundings: media landscapes differ strongly between regions, making social awareness and cultural sensitivity important in international settings.

.....read more
Access: 
Public
Access: 
Public

Summaries & Study assistance

The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

What is The Principles of Marketing about?

  • This handbook is the most widely used book on marketing. It provides a solid introduction to what marketing is all about and explains in a complex way how to create value to build and maintain relationships with customers.
  • The book reflects today's society more than some other books on marketing. It shows how consumers make a product or brand part of their lives and share it with each other in an interactive way.

How is The Principles of Marketing organized?

  • The book starts with the ten basic principles that underlie marketing, the five steps of the marketing process, the 4 P's of the marketing mix and how you can connect a marketing strategy to the business strategy.
  • The consumer perspective is then discussed. It discusses how to research the market, the market environment, consumer behavior and marketing between companies.
  • In this context, the book is about marketing design. The most common parts of a marketing strategy are studied: choosing a target group, determining the approach of products/services/brands, determining the price, identifying marketing channels, choosing sales channels, engaging consumers and shaping advertising/PR/online marketing/social media marketing.
  • After this practical design of marketing, the book goes one step further and discusses options that can provide something extra: competitive advantage, marketing abroad and sustainable marketing.

Who wrote The Principles of Marketing ?

  • Philip Kotler is one of the lead authors of the book.
  • Gary Armstrong is one of the lead authors of the book.
  •  In addition, several authors have contributed to the European and GlobWhat are the principles of marketing about?

Which summaries and study notes can be used with The Principles of Marketing

  • This bundle contains below the most used and favorite summaries, lecture notes and practice exams for marketing and the books of Kotler and Armstrong
Summary Principles of Marketing by Kotler

Summary Principles of Marketing by Kotler

Chapter 1: Basic concepts of marketing

Simply put, marketing is managing profitable relationships, by attracting new customers by superior value and keeping current customers by delivering satisfaction. Marketing must be understood in the sense of satisfying customer needs. Marketing can be defined as the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. A five-step model of the marketing process will provide the structure of this chapter.

Understanding the marketplace and customer needs

There are five different core customer and marketplace concepts.

  1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power.
  2. Market offerings are a combinations of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers.
  3. Value and satisfaction are key building blocks for customer relationships.
  4. Exchanges are the acts of obtaining a desired object form someone by offering something in return. Marketing consists of actions trying to build an exchange relationship with an audience.
  5. A market is the set of all actual and potential buyers of a product or service. Marketing involves serving a market of final consumers in the face of competitors.

Designing a customer-driven marketing strategy

Marketing management is the art and science of choosing target markets and building profitable relationships with them. The aim is to find, attract, keep and grow the targeted customers by creating and delivering superior customer value. The target audience can be selected by dividing the market into customer segments (market segmentation) and selecting which segments to go after (target marketing). A company must also decide how to serve the targeted audience, by offering a value proposition. A value

.....read more
Access: 
Public
Summary with the 19th edition of Principles of Marketing by Kotler and Armstrong

Summary with the 19th edition of Principles of Marketing by Kotler and Armstrong

Which basic concepts are used in marketing? - Chapter 1

What is marketing?

Marketing is the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return. The goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering value and satisfaction.

The marketing process can be explained in five steps. The first four steps in the marketing process creates value for customers. In the final step, the company rewards of its strong customer relationships by capturing value from customers.

What are the five steps in the model of the marketing process for creating and capturing customer value?

Step 1: Understanding the marketplace and customer needs

There are five different core customer and marketplace concepts:

  • Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power.
  • Market offerings are a combination of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers.
.....read more
Access: 
Public
Summary of Principles of Marketing by Kotler and Armstrong - 18th edition

Summary of Principles of Marketing by Kotler and Armstrong - 18th edition

Which basic concepts are used in marketing? - Chapter 1

What is marketing?

Marketing is the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return. The goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering value and satisfaction.

The marketing process can be explained in five steps. The first four steps in the marketing process creates value for customers. In the final step, the company rewards of its strong customer relationships by capturing value from customers.

What are the five steps in the model of the marketing process for creating and capturing customer value?

Step 1: Understanding the marketplace and customer needs

There are five different core customer and marketplace concepts.

  1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power.
  2. Market offerings are a combination of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers.
  3. Value and satisfaction
.....read more
Access: 
Public
Summary of Principles of Marketing by Armstrong and Kotler: 16th edition

Summary of Principles of Marketing by Armstrong and Kotler: 16th edition

Chapter A: Basic concepts of marketing

Simply put, marketing is managing profitable relationships, by attracting new customers by superior value and keeping current customers by delivering satisfaction. Marketing must be understood in the sense of satisfying customer needs. Marketing can be defined as the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. A five-step model of the marketing process will provide the structure of this chapter.
 

Understanding the marketplace and customer needs
 

There are five different core customer and marketplace concepts.

  1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power.
  2. Market offerings are a combinations of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers.
  3. Value and satisfaction are key building blocks for customer relationships.
  4. Exchanges are the acts of obtaining a desired object form someone by offering something in return. Marketing consists of actions trying to build an exchange relationship with an audience.
  5. A market is the set of all actual and potential buyers of a product or service. Marketing involves serving a market of final consumers in the face of competitors.

 

Designing a customer-driven marketing strategy
 

Marketing management is the art and science of choosing target markets and building profitable relationships with them. The aim is to find, attract, keep and grow the targeted customers by creating and delivering superior customer value. The target audience can be selected by dividing the market into customer segments (market segmentation) and selecting which segments to go after (target marketing). A company must also decide how to serve the targeted audience, by offering a value proposition. A value proposition is the set of benefits or values a company promises to deliver.

 

There are five alternative concepts that companies.....read more

Access: 
Public
Summary of Principles of marketing by Kotler: 15th edition

Summary of Principles of marketing by Kotler: 15th edition

Chapter 1: Basic concepts of marketing

Simply put, marketing is managing profitable relationships, by attracting new customers by superior value and keeping current customers by delivering satisfaction. Marketing must be understood in the sense of satisfying customer needs. Marketing can be defined as the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. A five-step model of the marketing process will provide the structure of this chapter.
Understanding the marketplace and customer needs
There are five different core customer and marketplace concepts.
1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power.
2. Market offerings are a combinations of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers.
3. Value and satisfaction are key building blocks for customer relationships.
4. Exchanges are the acts of obtaining a desired object form someone by offering something in return. Marketing consists of actions trying to build an exchange relationship with an audience.
5. A market is the set of all actual and potential buyers of a product or service. Marketing involves serving a market of final consumers in the face of competitors.
Designing a customer-driven marketing strategy
Marketing management is the art and science of choosing target markets and building profitable relationships with them. The aim is to find, attract, keep and grow the targeted customers by creating and delivering superior customer value. The target audience can be selected by dividing the market into customer segments (market segmentation) and selecting which segments to go after (target marketing). A company must also decide how to serve the targeted audience, by offering a value proposition. A value proposition.....read more

Access: 
Public
Summary with Marketing Management with MyMarketingLab: Global Edition by Kotler and Keller

Summary with Marketing Management with MyMarketingLab: Global Edition by Kotler and Keller

Chapter 1: Defining marketing for the 21st century

Nowadays economy is based on the Digital Revolution and information management. It promises more accurate levels of production, more targeted communications, and more relevant pricing, and is therefore characterized by the so-called Information Age.

The new economy differs a lot from the old economy, which was based on the Industrial Revolution, manufacturing industries, and standardization of products to achieve economies of scale. The old economy is characterized by the Industrial Age, which focused on mass-production and mass-consumption with a focus on efficiency.

The new economy has provided more capabilities to both consumers and businesses. Consumers can now:

  • Find the lowest prices, caused by their increase in buying power.
  • Access a greater variety of available goods and services. (e.g. through Amazon.com)
  • Access large amounts of information about anything
  • Interact, place and receive orders easily, 24/7 and from any location.

Compare notes on products and services.

Companies can now operate powerful new information and sales channels to inform the consumer and promote their businesses and products.

e.g. Using Web sites:

  • Collect fuller and richer information about markets, customers’ needs, prospects, and competitors.
  • Businesses can speed up and facilitate internal Communication among employees.

e.g. Intranet:

  • Businesses can now communicate with customers and prospects in a “two-way” manner, and have more efficient transactions.

e.g. Extranets with suppliers:

  • Send ads, coupons, samples, and information to those customers that requested it.
  • Customize offerings and services to the needs and wants of individual customers.
  • Improve purchasing, recruiting, training, and internal and external communications.

e.g. Internet, allows organizations for the comparison of prices, improving purchasing, logistics and operations, saving costs and improving accuracy and quality.

These new capabilities of consumers and customers create new.....read more

Access: 
Public
De Kotler bundel: samenvattingen en studiehulp bij 'The Principles of Marketing' door Kotler en Armstrong

De Kotler bundel: samenvattingen en studiehulp bij 'The Principles of Marketing' door Kotler en Armstrong

Image

Samenvattingen en studiehulp bij 'The Principles of Marketing van Kotler en Armstrong

Waar gaat de 'The Principles of Marketing' over?

  • Dit handboek is het meest gebruikte boek over marketing. Het geeft een stevige introductie tot wat marketing inhoudt en legt op een begrijpelijke manier uit hoe je waarde kunt creëren om relaties met klanten op te bouwen en te onderhouden.
  • Het boek reflecteert de huidige samenleving meer dan sommige andere boeken over marketing. Het laat zien hoe consumenten een product of merk onderdeel van hun leven maken en op een interactieve manier met elkaar
.......read more
Access: 
Public
Summaries: legendary standard works, literature and manuals about marketing

Summaries: legendary standard works, literature and manuals about marketing

Summaries of legendary standard works, literature and manuals related to marketing and business

Summary of Organizational Behavior by Robbins and Judge - 19th Global edition

Summary of Organizational Behavior by Robbins and Judge - 19th Global edition

What is organizational behavior? - Chapter 1

Why is organizational behavior important?

To understand the importance of organizational behavior, it is important to look at history. Until the 1980s, business schools focused on the technical aspects of management, such as economics, financing and quantitative techniques. Human behavior and skills to deal with people were not seen as very important. But, since then, business schools became aware of the fact that interpersonal skills are very important when it comes to a manager's effectiveness. A lack of interpersonal skills can even lead to the top reason why employees fail to advance in their position.

In organizational behavior, one of the key principles is to improve interpersonal skills. When managers have good developed interpersonal skills, this will lead to attraction of more high-performing employees for the organizations. A second important benefit of studying organizational behavior is that it can help to make a workplace great, instead of just good. And, since it is known that companies that are seen as a 'good place to work' generate superior financial performance, it is good to make companies a good place to work. Thirdly, the quality of workplace relationships has strong connections to things such as job satisfaction, stress and turnover. Social relationships among coworkers and supervisors is also strongly related to overall job satisfaction, lower stress at work and lower intentions to quit. The fourth benefit of having knowledge about organizational behavior is that it can foster social responsibility awareness. This is important because corporate social responsibility (CSR) is an important topic. CSR will be discussed in Chapter 3.

Management and organizational behavior

The role of a

.....read more
Access: 
Public
List of important terms for Global Marketing: a decision-oriented approach

List of important terms for Global Marketing: a decision-oriented approach

Chapter 1: International marketing within the firm

Customer experience. The use of products in combination with services to engage the individual customer in a way that creates a memorable event. This can be characterized into one of the four groups: entertainment, educational, aesthetic or escapist.

Deglobalization. Moving away from the globalization trends and regarding each market as special, with his own economy, culture and religion.

Economies of scale. Accumulated volume in production, resulting lower cost price per unit.

Economies of scope. Reusing a resource from one business or country into another business or country.

Globalization. Reflects the trend of firms buying, developing, producing and selling products and services on a worldwide base.

Global integration. Recognizing the similarities between international markets and integrating them into the overall global strategy.

Global marketing. The commitment of the firm to coordinate its marketing activities across national boundaries in order to find and satisfy global customers.

Glocalization. The development and selling of products or services intended for the global market, but adapted to suit local culture and behaviour.

Internationalization. Doing business in many countries of the world, but often limited to a certain region like Europe.

LSEs Firms with more than 250 employees. Large Scale Enterprises.

Market responsiveness. Responding to each market's needs and wants.

SMEs. Small and medium sized enterprises. Companies with fewer than 50 employees are small enterprises. Companies with less than 250 employees are medium enterprises.

Value chain. A categorization of the firm's activities providing value for the customers and profit for the company.

Value networks. The formation of several firm's value chains into a network, where each company contributes a small part to the total value chain.

Value shops. A model for solving problems in a service environment. Value created by mobilizing resources and deploying them to solve a specific customer problem.

Virtual value chain. An extension of the conventional value chain, where the information processing itself can create value for customers.

Chapter 4: Establishing international competitiveness

Blue oceans. The unserved market, where competitors are not yet structured and the market is unknown. It's about avoiding head to head competition.

Competences. Combination of different resources into capabilities and later competences being something that the firm is really good at.

Competitive benchmarking. A technique for assessing relative marketplace performance compared with main competitors.

Competitive triangle. Consist of a customer, the firm

.....read more
Access: 
Public
Summary Global Marketing (Hollensen)

Summary Global Marketing (Hollensen)

Chapter 1: International marketing within the firm

We are entering a new phase of globalisation in which an ultimate model for success does not exist and whereby companies from every part of the world compete. This chapter contains an introduction to globalization. We will discuss the process of developing the global marketing plan, the two main types of enterprises, the development of the concept of global marketing, global integration and market responsiveness, the value chain and global experimental marketing.

Globalisation: the trend of companies buying, developing, producing and selling products and services in most countries and regions of the world. It increases the companies’ competitiveness and facilitates innovation.

Internationalisation: doing business in many countries of the world, but often limited to a certain region, e.g. Europe. It is unlikely to be successful unless the company prepares in advance.

The process of developing the global marketing plan contains the decision whether to internationalize, deciding which markets to enter, deciding on the Market entry strategy, designing the global marketing programme and implementing and coordinating the global marketing plan.

There are two types of enterprises:

  1. LSEs (Large Scale Enterprises): firms with more than 250 employees. Comprise 1% of all firms.

  2. SMEs (Small and Medium-sized Enterprises): small firms have fewer than 50 employees; medium firms have fewer than 250 employees. Comprise 99% of all firms.

There are a few main qualitative differences between marketing and management style in SMEs and LSEs:

Resources:

  • Financial: SMEs have a lack of financial resources due to limited equity.

  • Business education/specialist expertise: SMEs have a lack of specialist expertise because managers are untrained in formal business disciplines.

Additionally, SMEs managers do not have knowledge about global marketing expertise. Therefore, the owners of SMEs are often closely involved with the firm’s processes.

Formation of strategy/decision-making processes: both the intended (or deliberate) strategy and the emergent strategy result in the realized strategy of a firm, Figure 1.3. LSEs mainly use the intended strategy and SMEs mainly use the emergent strategy. LSEs also use the approach logical incrementalism, Figure 1.4. They implement small adjustments, and when it is proved that they are successful further development of the strategy takes place. If the environmental change moves apart from the changes due to the incremental strategy, strategic drift arises. SMEs use

.....read more
Access: 
Public
Summary: A Framework for Marketing Management

Summary: A Framework for Marketing Management

A. Defining Marketing for the 21st Century

 

The new economy is based on the Digital Revolution and the management of information. It is characterized by the Information Age, with promises of more accurate levels of production, more targeted communications, and more relevant pricing.

 

The old economy, on the other hand, was based on the Industrial Revolution, manufacturing industries, and standardization of products to achieve economies of scale. It is characterized by the Industrial Age, which focused on mass-production and mass-consumption with promises of efficiency.

 

The new economy has allowed for more capabilities for consumers and companies;

 

Consumers can now:

  • Find lowest prices as a consequence of their increase in buying power.

  • Access a greater variety of available goods and services. (e.g. through Amazon.com)

  • Access large amounts of information about anything

  • Interact, place and receive orders easily, 24/7 and from any location.

  • Compare notes on products and services.

 

Companies can now:

  • Operate powerful new information and sales channels to inform and promote their businesses and products.

    • e.g. Using Web sites.

  • Collect fuller and richer information about markets, customers, prospects, and competitors.

  • Speed up and facilitate internal Communication among employees.

    • e.g. Intranet

    • e.g. Extranets with suppliers

  • Communicate with customers and prospects in a “two-way” manner, and have more efficient transactions.

  • Send ads, coupons, samples, and information to those customers that requested it.

    • e.g. Internet, allows for the comparison of prices  improving purchasing

  • Customize offerings and services to individual customers.

  • Improve purchasing, recruiting, training, and internal and external communications.

  • Improve logistics and operations, saving costs and improving accuracy and quality.

 

These capabilities of consumers and customers create new forces, the question and focus is on how these new forces will change marketing.

 

Marketing deals with identifying and meeting human social needs; “meeting needs profitably”. Companies are motivated to turn a private or social need into a profitable business opportunity, e.g. Ikea identified the need for good.....read more

Access: 
Public
The Most Common Mistakes Companies Make with Global Marketing by Nataly Kelly - Article

The Most Common Mistakes Companies Make with Global Marketing by Nataly Kelly - Article

1. Does the company specify its target country?

Instead of targeting a region as big as, for example, Asia or Europe, company executives would be wise to specify which Asian country is targeted. Generalising a region would be unwise because customers are likely to identify on a national level. For marketing, bespoke marketing management is the keyword here because cultural norms, local laws, specific business practises and currency are different per country. Market research should be localised and focused on understanding local customer behaviour, market size, local competitors and where the company product can fit in this market matrix.

2. Is the company paying attention to internal data?

For a company to develop a global market strategy there are three important data points to look at:

  1. What is the estimated opportunity available in that (specific) market?

  2. What is the ease of doing business in that market?

  3. What is the level of success already enjoyed in that market?

More often than not companies rely on external date for making decisions. But for question 2 and 3 internal company data is likely to provide a better answer. How much investment creates how many leads? What are the sales cycles? Answers to these questions are better sought within the company, since third-party data sources are not as familiar with the product, brand and customer of the company.

3. Are you adapting your sales and marketing channels?

Every company needs to tailor its channels to the local condition when entering a new market. Whatever might have worked in the home market, might not work abroad. When you are selling through social media, choosing the right platform per country is essential. Twitter might be popular in one country while another country has its own popular social channel. Another example is in countries with high cultural value attached to relationships, it might be wise to sell through local partners such as resellers instead of relying on direct sales methods. Relying in local data an in-country experts is highly recommended.

4. Are you adapting the product offering to the new

.....read more
Access: 
Public
The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

Image

What is The Principles of Marketing about?

  • This handbook is the most widely used book on marketing. It provides a solid introduction to what marketing is all about and explains in a complex way how to create value to build and maintain relationships with customers.
  • The book reflects today's society more than some other books on marketing. It shows how consumers make a product or brand part of their lives and share it with each other in an interactive way.

How is The Principles of Marketing organized?

  • The book starts with the ten
.......read more
Access: 
Public
Summaries: the best scientific articles for communication and marketing summarized
Summaries: home page for communication and marketing

Summaries: home page for communication and marketing

Summaries for communication, information and marketing

What is this page about?

Where to go next?

What to read below?

  • Read on for the highlighted studies and pages
...more on this page, or read on below >>
Access: 
Public
Summaries: home page

Home page for the use of summaries on WorldSupporter

What is this page about?

  • Contents: information about using and finding summaries of study books, scientific articles, academic concepts and practice exams on WorldSupporter
  • Study areas: Business, Education, Health, Psychology, Law, Nature, Society and more
  • Languages: English, Dutch
  • Access: Public

Where to go next?

What to find below?

  • Summaries per study and study field
  • Summaries per type and form
    • How to use and find summaries, study notes en practice exams on JoHo WorldSupporter?
    • How and why would you use summaries?
    • Finding summaries practice exams on JoHo WorldSupporter
    • Quicklinks to fields of study for summaries and study assistance
  • Main theme pages for learn and study
  • FAQ: questions and answers about summaries
...more on this page, or read on below >>
Access: 
Public

Image

Skills & Competences

Related competences, skills and values
Study skills

Study skills

Study skills

To be confident

To be confident

To be confident

discover or develop competencies, qualities, traits and signals

To be creative

To be creative

Image

To be creative

discover or develop competencies, qualities, traits and signals

To collaborate

To collaborate

Image

To collaborate: discover or develop competencies, qualities, traits and signals

What is cooperation?

  • Cooperation is the willingness and ability to cooperate and join with others to achieve a common goal.... Even when this goal is not immediately of personal interest.

What are cooperation-related concepts and competencies?

  1. Being able to be collegial
  2. Being able to work in a team
  3. Ability to empathize
  4. Possessing empathy
  5. Work on own initiative with others on a common goal
  6. Be able to inform and encourage others to work together
Skills: suggestions and summaries on academic skills

Suggestions and summaries of Worldsupporters on academic skill improvement

 

Book summary of Critical Thinking - Moore & Parker - 12th edition

Book summary of Critical Thinking - Moore & Parker - 12th edition

What is critical thinking? - Chapter 1

[TOC]

What is the importance of critical thinking?

For us humans, there is an importance in critical thinking because it aids us in making good decisions. Often we do not realise how irrational our decisions can be, and this is where critical thinking comes in. Critical thinking basically means thinking about our thinking. We make use of logic and reason to determine whether or not a claim is true, if the reasoning behind it is sound and if we can draw a correlation or connection. It is not necessarily about coming up with claim as much as evaluating the correctness of claims that have been made and try to form a proper conclusion.

To achieve this, we evaluate our thinking on the basis of rationality. When we understand how critical thinking works, we can use this knowledge to be critical in multiple subjects and situations in our daily lives. It is, however, important to understand that criticising other people’s claims and ideas does not mean that we want to attack other people, only that we are trying to find the logic in them. Also, criticising other people in not always a case of critical thinking. People can criticise in the most illogical and unreasonable ways, without considering whether or not their claims are true or their reasoning sound.

When we come to a conclusion at the end of a reasoning, we call that a belief. Beliefs are prepositional and can be either true or false. Beliefs can be compared to a judgement or an opinion. When a belief is stated in a declarative way, that is when we start calling it a claim or statement. Claims are things that we can think critically about.

What are important elements of critical thinking?

Within critical thinking, there are three important parts: claims, issues and arguments. These parts can be analysed once they have been determined in conversation or writing.

Claims

Claims are things that we write or declare, to bring across information. With claims we often deal with statements, opinions or beliefs. Claims can be true

.....read more
Access: 
Public
Glossary of Academic Skills for the Social and Psychological Sciences

Glossary of Academic Skills for the Social and Psychological Sciences

Chapter 1: Literature

 

Literature review A detailed overview of the significant literature available about your chosen topic, providing a discussion and critical evaluation, and using clear argument to contextualise and justify your research. (p. 4)

Peer review The process of evaluating an article by experts to ensure the article meets quality criteria before being accepted for publication. (p. 9)

Textbooks Written specifically for audiences such as students or professionals. Material usually presented in an ordered and relatively accessible form. Often draw on a wide range of sources including peer-reviewed academic journal articles. Useful, particularly as an introductory source to get an overview of your research topic and find out who are the recognised experts. (p. 10)

Peer-reviewed academic journal articles Provide detailed reports of research. Articles written by experts in the field and evaluated by other academics (peer reviewers) to assess quality and suitability. Pay rigorous attention to detail and verification of information. Usually contains extensive list of references. Before publication, have usually been revise in response to comments. This is the most useful type for your literature review. Not all academic journal articles are peer-reviewed. (p. 10)

Non-refereed academic journal articles Articles may provide detailed reports of research. Articles selected by an editor or editorial board with subject knowledge. Relevance and usefulness varies considerably. Beware of possible bias. (p. 10)

Professional and trade journal articles Articles written for members of professional or trade organisations, so related to their needs. Consist of a mix of news items and more detailed accounts of a practical nature. Articles rarely based on research, although some provide summaries of research. Can provide useful insights into practice, although may be biased. Need to be used with considerable caution. (p. 10)

Newspaper articles Articles written for members of public, most newspapers addressing a particular market segment. News presented is filtered dependent on events, priority being given to headline-grabbing stories that are likely to appeal to the readers. Good source of topical events and developments. May contain bias in reporting and coverage. (p. 10)

Conference proceedings Articles consist of selected papers presented at a conference, often published as a book or special edition of a journal. Usually peer-reviewed. Increasingly available online. Sometimes difficult to find. Very useful if the theme of the conference matches your research. (p. 10)

Reports Reports on specific topics written by academics and various organisations, including market research organisations and government departments. Beware of possible bias. May not have gone through same review process as peer-reviewed academic journal articles, but those from established organisations are often of high quality. Often difficult to access or expensive to purchase. Can be a useful source of information when

.....read more
Access: 
Public
Stats for students: Simple steps for passing your statistics courses

Stats for students: Simple steps for passing your statistics courses

Image

How to triumph over the theory of statistics (without understanding everything)?

Stats of students

  • The first years that you follow statistics, it is often a case of taking knowledge for granted and simply trying to pass the courses. Don't worry if you don't understand everything right away: in later years it will fall into place, and you will see the importance of the theory you had to know before.
  • The book you need to study may be difficult to understand at first. Be patient: later in your studies, the effort you put in now will pay off.
  • Be a Gestalt Scientist! In other words, recognize that the whole of statistics is greater than the sum of its parts. It is very easy to get hung up on nit-picking details and fail to see the forest because of the trees
  • Tip: Precise use of language is important in research. Try to reproduce the theory verbatim (i.e. learn by heart) where possible. With that, you don't have to understand it yet, you show that you've been working on it, you can't go wrong by using the wrong word and you practice for later reporting of research.
  • Tip: Keep study material, handouts, sheets, and other publications from your teacher for future reference.

How to score points with formulas of statistics (without learning them all)?

  • The direct relationship between data and results consists of mathematical formulas. These follow their own logic, are written in their own language, and can therefore be complex to comprehend.
  • If you don't understand the math behind statistics, you don't understand statistics. This does not have to be a problem, because statistics is an applied science from which you can also get excellent results without understanding. None of your teachers will understand all the statistical formulas.
  • Please note: you will probably have to know and understand a number of formulas, so that you can demonstrate that you know the principle of how statistics work. Which formulas you need to know differs from subject to subject and lecturer to lecturer, but in general these are relatively simple formulas that occur frequently, and your lecturer will likely tell you (often several times) that you should know this formula.
  • Tip: if you want to recognize statistical symbols, you can use: Recognizing commonly used statistical symbols
  • Tip: have fun with LaTeX! LaTeX code gives us a simple way to write out mathematical formulas and make them look professional. Play with LaTeX. With that, you can include used formulas in your own papers and you learn to understand how a formula is built up – which greatly benefits your understanding and remembering that formula. See also (in Dutch): How to create formulas like a pro on JoHo WorldSupporter?
  • Tip: Are you interested in a career in sciences or programming? Then take your formulas seriously and go through them again after your course.

How to practice your statistics (with minimal effort)?

How to select your data?

  • Your teacher will regularly use a dataset for lessons during the first years of your studying. It is instructive (and can be a lot of fun) to set up your own research for once with real data that is also used by other researchers.
  • Tip: scientific articles often indicate which datasets have been used for the research. There is a good chance that those datasets are valid. Sometimes there are also studies that determine which datasets are more valid for the topic you want to study than others. Make use of datasets other researchers point out.
  • Tip: Do you want an interesting research result? You can use the same method and question, but use an alternative dataset, and/or alternative variables, and/or alternative location, and/or alternative time span. This allows you to validate or falsify the results of earlier research.
  • Tip: for datasets you can look at Discovering datasets for statistical research

How to operationalize clearly and smartly?

  • For the operationalization, it is usually sufficient to indicate the following three things:
    • What is the concept you want to study?
    • Which variable does that concept represent?
    • Which indicators do you select for those variables?
  • It is smart to argue that a variable is valid, or why you choose that indicator.
  • For example, if you want to know whether someone is currently a father or mother (concept), you can search the variables for how many children the respondent has (variable) and then select on the indicators greater than 0, or is not 0 (indicators). Where possible, use the terms 'concept', 'variable', 'indicator' and 'valid' in your communication. For example, as follows: “The variable [variable name] is a valid measure of the concept [concept name] (if applicable: source). The value [description of the value] is an indicator of [what you want to measure].” (ie.: The variable "Number of children" is a valid measure of the concept of parenthood. A value greater than 0 is an indicator of whether someone is currently a father or mother.)

How to run analyses and draw your conclusions?

  • The choice of your analyses depends, among other things, on what your research goal is, which methods are often used in the existing literature, and practical issues and limitations.
  • The more you learn, the more independently you can choose research methods that suit your research goal. In the beginning, follow the lecturer – at the end of your studies you will have a toolbox with which you can vary in your research yourself.
  • Try to link up as much as possible with research methods that are used in the existing literature, because otherwise you could be comparing apples with oranges. Deviating can sometimes lead to interesting results, but discuss this with your teacher first.
  • For as long as you need, keep a step-by-step plan at hand on how you can best run your analysis and achieve results. For every analysis you run, there is a step-by-step explanation of how to perform it; if you do not find it in your study literature, it can often be found quickly on the internet.
  • Tip: Practice a lot with statistics, so that you can show results quickly. You cannot learn statistics by just reading about it.
  • Tip: The measurement level of the variables you use (ratio, interval, ordinal, nominal) largely determines the research method you can use. Show your audience that you recognize this.
  • Tip: conclusions from statistical analyses will never be certain, but at the most likely. There is usually a standard formulation for each research method with which you can express the conclusions from that analysis and at the same time indicate that it is not certain. Use that standard wording when communicating about results from your analysis.
  • Tip: see explanation for various analyses: Introduction to statistics
Study Guide for summaries with Academic Writing Skills by Van der Molen a.o.

Study Guide for summaries with Academic Writing Skills by Van der Molen a.o.

Study Guide with summaries and study assistance for:

  • Booktitle: Academic Writing Skills
  • Authors: Van der Molen; Ackermann; Osseweijer; Schmidt; van der Wal; de Boer; Polak
  • Edition: 3rd

Summaries expected September 24th

Access: 
Public
Summary of Writing Psychology Research Reports by Starreveld - 1st edition - Exclusive
Summary of What is this thing called Science by Chalmers: 4th edition

Summary of What is this thing called Science by Chalmers: 4th edition

Does knowledge consist of facts that have come from experience? - Chapter 1

What is the common sense view of science?

In the first four chapters of this book, the statement "science is derived from facts" is critically analyzed. Throughout the book, this statement's meaning changes slightly. Facts are statements about the world that can be sensed. Facts are neither personal opinions nor speculative ideas. If the world is perceived accurately and without prejudice, the facts that are established are, therefore, a reliable and objective basis for science. Scientific knowledge is reliable and objective if the facts guide conclusive reasoning to laws and theories that make up the basis for scientific knowledge. Before the 17th century, science was primarily based on authorities such as the Bible and Aristotle. Due to people like Galileo, this idea changed in the 17th century. People started to see observation as the basis of science.

Empirists (such as Berkeley, Locke, and Hume) and positivists held the idea that we can see facts as indisputably correct through observation. It follows from this reasoning that knowledge derived from this is objective and reliable. However, it is doubtful that science is based on observable facts. The problem that arises following the statement that science can be deduced from the facts relates to:

  1. The nature of the 'facts' and the way in which scientists have access to those facts;
  2. The way in which laws and theories can be derived from the facts, once we know those facts.

Some believe that facts are at the basis of science because they have the following assumptions:

  • Facts are directly accessible through the senses to all unbiased observers;
  • Facts precede the theory and are independent of it;
  • Facts are
.....read more
Access: 
Public
What is the study field and working area of professional skills in pedagogics?

What is the study field and working area of professional skills in pedagogics?

Professional skills in pedagogy encompass the knowledge, abilities, and attitudes that educators and educational professionals need to effectively work with children, young people, and adults. These skills are essential for guiding learning processes, creating safe and stimulating learning environments, and ensuring the optimal development of individuals.

What are the main features of professional skills in pedagogics?

  • Scientific Foundation: Skills are based on research in learning, development, and effective teaching practices.
  • Reflection and Critical Thinking: Educators can reflect on their practice, critically evaluate their work, and continuously develop their knowledge and skills.
  • Communication and Collaboration: Effective communication with students, parents, colleagues, and others is crucial. Collaboration is key to creating optimal learning environments.
  • Diversity Awareness: Recognizing and valuing differences, educators can work effectively with learners from diverse backgrounds, cultures, and needs.
  • Ethics and Professionalism: Educators act in accordance with ethical principles and professional codes of conduct.

What are the most important sub-areas of professional skills in pedagogics?

  • Instructional Science: Teaching skills, lesson planning, assessment methods, learning processes.
  • Developmental Psychology: Cognitive, social, emotional, and physical development of children and young people.
  • Educational Sciences: Educational styles, parental involvement, managing challenging behaviors.
  • Classroom Management: Creating safe and stimulating environments, classroom management techniques.
  • Special Education: Supporting learners with special educational needs.

What are the most important concepts of professional skills in pedagogics?

  • Learning: How people learn in different ways and how to optimize learning processes.
  • Development: The stages of physical, cognitive, social, and emotional development.
  • Education: The principles and practices of effective teaching.
  • Inclusion: Creating learning environments where all students feel welcome, valued, and challenged.

Who are the most influential figures of professional skills in pedagogics?

  • John Dewey: American philosopher and educator, advocated for experiential learning.
  • Jean Piaget: Swiss psychologist, known for his theory of cognitive development.
  • Lev Vygotsky: Russian psychologist, emphasized the role of social interaction in learning.
  • Paulo Freire: Brazilian educator, proponent of critical pedagogy.
  • Maria Montessori: Italian physician and educator, developer of the Montessori method.

Why is professional skills in pedagogics important?

Professional skills in pedagogy are crucial for:

  • Promoting the optimal development of children, young people, and adults.
  • Guiding effective learning processes.
  • Creating safe and stimulating learning environments.
  • Addressing diversity and inclusion.
  • Acting ethically and professionally.

What are applications of professional skills in pedagogics in practice?

Pedagogical professionals with strong skills work in diverse settings, including:

  • Schools: Teachers, lecturers, educational support staff.
  • Early Childhood Education: Educators, childcare providers.
  • Youth Work: Youth workers, youth coaches.
  • Special Education: Educational support staff, pedagogues.
  • Other Educational Settings: Trainers, instructional designers, curriculum developers.
Access: 
Public

Image

Study & Intern Abroad

Organizations for marketing, communication and PR abroad

Organizations for marketing, communication and PR abroad

Image

Activities, internships, paid work, services or volunteer work in marketing and communication

Marketing, communication and PR abroad: by position

For job roles and duties related to activities, internships and jobs abroad, see:

Marketing, communication and PR abroad: favorite countries and destinations

Working in English, major international tech hubs:
Digital marketing and tech professionals:
Entry-level, intern, and junior positions:
Marketing in tourism and hospitality:
What is insurance for studying abroad, and why should you take out specialized travel insurance for your education abroad?

What is insurance for studying abroad?

  • Insurance for studying abroad means that you take out insurance that continues to provide coverage during your studies, your education, and your related activities abroad.
  • Insurance for studying abroad is also referred to as study insurance. This study insurance is specifically for when you go abroad for a long period of time to take courses, study, or conduct research abroad.

Why should you take out specialized travel insurance for a study abroad?

  • Study insurance is specifically designed for studying abroad, whereas regular travel insurance policies may offer coverage on paper but handle this situation differently in practice.
  • Study insurance offers coverage for longer stays than regular (vacation) travel insurance.
  • Study insurance is also suitable for many types of activities, ranging from various sports to hiking at high altitudes.
  • Study insurance continues to provide coverage if you start working during your trip, whether planned or unplanned. If you have not taken out insurance before departure that allows you to work, there is no guarantee that you will be able to take out insurance abroad that provides coverage.
  • Study insurance continues to provide coverage if your own country's health insurance no longer provides coverage.
  • Student insurance also covers your healthcare costs above the rates in your own country; with regular insurance, you have to pay the extra costs yourself.
  • Student insurance can also continue to provide coverage if (study) visa issuers impose additional requirements on how you insure yourself, for example if you are going to the US and applying for a J-1 visa.
  • Student insurance continues to provide coverage if you are staying abroad for a longer period of time and want to visit your own country in between.

What is important to insure when you are going to study abroad?

  • That you have insurance that is valid in the country or countries where you are going to travel and work.
  • That you are adequately insured for the sports and activities you are going to participate in during your period abroad
  • That you are insured for emergency assistance and early return if something happens to you or your immediate family.
  • That your medical expenses are insured up to the actual cost and not just for the standard costs. The costs per medical treatment vary greatly between countries.
  • That you insure your luggage and take sufficient precautions against theft or damage.
  • That you are well insured against personal liability.
  • That you are well insured in case of accidents.
  • That you only insure yourself for legal assistance if there is an immediate reason to do so, unless coverage is already automatically included in the insurance.
  • That you pay close attention to choosing the right coverage when performing work alongside your studies.

Check out more about international insurances

Image

Skills: suggestions, summaries and tips of Worldsupporters on values and skills improvement

Suggestions, summaries and tips of WorldSupporters related to competencies and skills improvement

 

 

What are the 13 conditions for balance and fulfillment in study, work and private life

What are the 13 conditions for balance and fulfillment in study, work and private life

Image

What are the 13 preconditions for balance and fulfillment in study, work and private life

  1. Help yourself by helping others
  2. Create perspective by opening new doors
  3. Don't give up but care about something
  4. Use your empathic skills
  5. Stay with yourself and leave that herd behind you
  6. Focus on your journey and not your destination
  7. Actively deal with your negative emotions
  8. Appreciate and celebrate your small successes
  9. Let others walk their own path
  10. Establish and maintain social contacts
  11. Feel unlimited and not limited
  12. Discover your qualities, take advantage of your opportunities and avoid cliffs
  13. Seek fulfillment in study, work, travel and the world around you

Signed en researched by

  • The JoHo WorldSupporter team

 

Glossary of Academic Skills for the Social and Psychological Sciences

Glossary of Academic Skills for the Social and Psychological Sciences

Chapter 1: Literature

 

Literature review A detailed overview of the significant literature available about your chosen topic, providing a discussion and critical evaluation, and using clear argument to contextualise and justify your research. (p. 4)

Peer review The process of evaluating an article by experts to ensure the article meets quality criteria before being accepted for publication. (p. 9)

Textbooks Written specifically for audiences such as students or professionals. Material usually presented in an ordered and relatively accessible form. Often draw on a wide range of sources including peer-reviewed academic journal articles. Useful, particularly as an introductory source to get an overview of your research topic and find out who are the recognised experts. (p. 10)

Peer-reviewed academic journal articles Provide detailed reports of research. Articles written by experts in the field and evaluated by other academics (peer reviewers) to assess quality and suitability. Pay rigorous attention to detail and verification of information. Usually contains extensive list of references. Before publication, have usually been revise in response to comments. This is the most useful type for your literature review. Not all academic journal articles are peer-reviewed. (p. 10)

Non-refereed academic journal articles Articles may provide detailed reports of research. Articles selected by an editor or editorial board with subject knowledge. Relevance and usefulness varies considerably. Beware of possible bias. (p. 10)

Professional and trade journal articles Articles written for members of professional or trade organisations, so related to their needs. Consist of a mix of news items and more detailed accounts of a practical nature. Articles rarely based on research, although some provide summaries of research. Can provide useful insights into practice, although may be biased. Need to be used with considerable caution. (p. 10)

Newspaper articles Articles written for members of public, most newspapers addressing a particular market segment. News presented is filtered dependent on events, priority being given to headline-grabbing stories that are likely to appeal to the readers. Good source of topical events and developments. May contain bias in reporting and coverage. (p. 10)

Conference proceedings Articles consist of selected papers presented at a conference, often published as a book or special edition of a journal. Usually peer-reviewed. Increasingly available online. Sometimes difficult to find. Very useful if the theme of the conference matches your research. (p. 10)

Reports Reports on specific topics written by academics and various organisations, including market research organisations and government departments. Beware of possible bias. May not have gone through same review process as peer-reviewed academic journal articles, but those from established organisations are often of high quality. Often difficult to access or expensive to purchase. Can be a useful source of information when

.....read more
Access: 
Public
Leadership competencies for implementing planned organizational change - Battilana, Gilmartin, Sengul, Pache & Alexander - 2010 - Artikel

Leadership competencies for implementing planned organizational change - Battilana, Gilmartin, Sengul, Pache & Alexander - 2010 - Artikel

De meeste leiderschapsstudies houden zich niet bezig met de complexiteit van intra-organisatorische processen, waaronder veranderingsimplementatie processen, die verschillende activiteiten met zich mee brengen. In deze studie wordt er beweerd dat het waarschijnlijk is dat managers verschillende activiteiten benadrukken in de geplande organisatieverandering implementatie, afhankelijk van de mix van hun leiderschapscompetenties.

Effectief leiderschap en de bekrachtiging van geplande organisatieverandering

In deze studie wordt het taak-georiënteerde en persoons-georiënteerde model gebruikt. Taak-georiënteerde vaardigheden zijn gerelateerd aan organisatie structuur, ontwerp en controle en het vaststellen van routines om organisatiedoelen en doelstellingen te halen. Persoons-georiënteerde vaardigheden omvat gedrag dat collaboratieve interactie tussen organisatiewerknemers stimuleert, een ondersteunend sociaal klimaat vaststelt en managementpraktijken stimuleert die gelijke behandeling van werknemers verzekert.

Effectiviteit van de twee verschillende soorten vereist verschillende, maar gerelateerde groepen bekwaamheden. Effectiviteit van taak-georiënteerd gedrag staat of valt met het vermogen om taakeisen duidelijk te maken en taken te structureren rondom de missie en doelen van de organisatie. Effectiviteit van persoons-georiënteerd gedrag berust op het vermogen om rekening te houden met anderen als ook het rekening houden met je eigen emoties en die van anderen. Afhankelijk van de mix van deze leiderschapscompetenties wordt er een verschillende nadruk gelegd op de activiteiten die nodig zijn bij het implementeren van organisatieverandering.

Deze activiteiten bestaan uit communiceren, mobiliseren en evalueren. Communiceren: activiteiten die leiders uitvoeren om de noodzaak van verandering uit te leggen en hun visie te delen met de werknemers. Mobiliseren: acties die leiders uitvoeren om support van collega’s te krijgen en de inwerkingtreding van nieuwe werkroutines te aanvaarden. Evalueren: maatstaven die leiders gebruiken om de impact van de implementatie te volgen en vast te stellen en veranderingen te institutionaliseren.

Communiceren van de noodzaak van organisatieverandering

Leiders die veranderingen doorvoeren moeten de noodzaak van deze verandering communiceren met hun werknemers. De werknemers moeten begrijpen waarom gedrag en routines moeten worden veranderd.

Hypothese 1a: leiders die meer persoons-georiënteerd zijn, zijn beter in het communiceren van de noodzaak van verandering dan andere leiders.

Hypothese 1b: leiders die meer taak-georiënteerd zijn, zijn minder goed in het communiceren van de noodzaak van verandering dan andere leiders.

Mobiliseren van anderen om verandering te accepteren

Tijdens implementatie moeten leiders hun werknemers mobiliseren om de veranderingen te accepteren en toe te passen in hun dagelijkse routines. Mobiliseren is moeilijk doordat er verschillende persoonlijke en beroepsdoelen zijn, en dus verschillende opvattingen over de verandering. Mobiliseren brengt zowel taak als persoons-georiënteerde vaardigheden met zich mee.

Hypothese 2a: leiders die meer persoons-georiënteerd zijn, zijn beter in staat werknemers te mobiliseren dan andere leiders.

Hypothese 2b: leiders die meer taak-georiënteerd zijn, zijn beter in staat werknemers te mobiliseren dan andere leiders.

Evalueren van de implementatie van de verandering

Leiders moeten evalueren in hoeverre organisatieleden routines, werkwijzen en gedrag uitvoeren dat

.....read more
Access: 
Public
How do stress, coping, adaptation and health affect personality? - Chapter 18 - Exclusive

How do stress, coping, adaptation and health affect personality? - Chapter 18 - Exclusive

Health psychology focuses on the influence of psychological and behavioral factors on health, often in combination with the environment. Stress is central to this.

What models of personality are there?

What is the interactional model?

The interactional model suggests that personality factors determine the impact of events, because they determine how someone deals with the situation. Personality would thus influence coping. How someone deals with an event determines the degree of stress caused by that event. However, a limitation of this model is that stable coping strategies have never been found.

What is the transactional model?

The transactional model does things differently. According to this model, personality has three potential effects:

  1. Personality can influence coping.
  2. Personality can affect how the person interprets an event.
  3. Personality can influence the event itself.

It is not the event that causes stress here, but rather how it is dealt with. This model is called transactional because of the person's influence on the event and the person's appreciation. There is mutual influence.

What is the health and behavior model?

A third model is the health and behavior model. This assumes that personality does not directly influence the degree of stress or illness, but that it indirectly influences stress or illness through certain behaviors, such as unsafe sex or overeating. The less healthy someone is, the greater the chance of experiencing more stress.

What is the disease and behavior model?

Another model is the disease and behavior model. In this model, disease is explained as the presence of an objectively measurable abnormal physiological process, such as fever, high blood pressure, or a tumor. Abnormal or sick behavior is about the way people behave when they think they are sick. Personality determines the degree of sick behavior, whether or not in combination with a real illness.

According to the predispositional model, associations exist between personality and illness because of a third variable that affects both, namely predisposition. The predisposition can exist for stable individual personality differences and for specific illnesses.

What is stress?

Stress is a subjective feeling that is the result of uncontrollable and threatening events (stressors). These are often extreme situations with unpleasant consequences that cannot be influenced. Stress can be divided into low sources of stress in daily life (daily hassles) and important life events (major life events). Major life events are associated with intensity, conflict and uncontrollability. Positive things can also be very stressful, for example a marriage, a move or a promotion. People with a lot of stress in their lives have many psychological and physiological symptoms. Possible responses to stress may include palpitations, increased blood pressure, sweaty hands and feet, and

.....read more
Access: 
Exclusive (for members with extra services and online access)

Image

Related topics and terms

Relations of the topic: Marketing and Sales

Image SUMMARIES

Check or search summaries, tests and study assistance within topic: 'Marketing and Sales'

CHECK SUMMARIES (connected to Marketing and Sales)

Make a selection, to find more, or other, summaries and study assistance than you see below

Image Summaries: home page for communication and marketing
Summaries for communication, information and marketing What is this page about? Contents: information and assortment pointers related to the use of summaries for...
Image Summary of Organizational Behavior by Robbins and Judge - 19th Global edition
Summary based on the nineteenth edition of Organizational Behavior by Robbins and Judge (Global Edition).
Image Boeksamenvatting bij Grondslagen van de Marketing van Verhage
Boeksamenvatting bij Grondslagen van de Marketing van Verhage
Image Summary of Principles of marketing by Kotler: 15th edition
Basic concepts of marketing: Simply put, marketing is managing profitable relationships, by attracting new customers by superior value and keeping current customers by...
Image College aantekeningen Marketing - bedrijfskunde B1
Marketing Strategy & Analysing the Marketing Environment (H2 + H3 boek)Strategische planningMet strategische planning wordt het realiseren van je doelstelling/missie...
Image Samenvatting Principes van marketing (Kotler), deel 1
Het belang van marketing voor een ondernemer is groot. Immers, je creëert een product of dienst (toegevoegde waarde) voor je klanten en je krijgt in ruil daarvoor waarde...
Image Samenvatting Principes van marketing (Kotler), deel 2
Doelgroepmarketing Wanneer een bedrijf zijn activiteiten richt op het bedienen op een groep of groepen klanten die gelijke behoeften en kenmerken delen, noemen we dat...
Image Samenvatting Principes van marketing (Kotler), deel 3
DetailhandelTot de detailhandel rekenen we alle verkoopactiviteiten van producten die zich richten op de eindconsumenten. Deze eindconsumenten gebruiken het gekochte...
Image Summary: Marketing Research, an applied approach by Malhotra
Summary: Marketing Research, an applied approach by Malhotra
Image Summary of Principles of Marketing by Armstrong and Kotler: 16th edition
There are five different core customer and marketplace concepts. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical,...
Summaries: home bundle

Content and contributions related to summaries, study assistance and study skills

...to help another, travel with care, work together, learn to share and inspire with your experience

Summaries: home page

Summaries: home page

Home page for the use of summaries on WorldSupporter

What is this page about?

  • Contents: information about using and finding summaries of study books, scientific articles, academic concepts and practice exams on WorldSupporter
  • Study areas: Business, Education, Health, Psychology, Law, Nature, Society and more
  • Languages: English, Dutch
  • Access: Public

Where to go next?

What to find below?

  • Summaries per study and study field
  • Summaries per type and form
    • How to use and find summaries, study notes en practice exams on JoHo WorldSupporter?
    • How and why would you use summaries?
    • Finding summaries practice exams on JoHo WorldSupporter
    • Quicklinks to fields of study for summaries and study assistance
  • Main theme pages for learn and study
  • FAQ: questions and answers about summaries
Access: 
Public
Summaries: per type and form

Summaries: per type and form

Home page for summaries by type and form

  • Summary sort: Study books, Scientific articles, Academic Concepts
  • Areas: Business, Education, Health, Psychology, Law, Nature, Society and more
  • Languages: English, Dutch
  • Access: This study guide contains exclusive and publicly available study materials
Access: 
Public
Exams: home page for exams, exam tips and study tips

Exams: home page for exams, exam tips and study tips

Taking and passing exams, using study tips and learning to study

What is this page about?

  • Contents: information for exams, exam tips and study tips on WorldSupporter
  • Study areas: Business, Education, Health, Psychology, Law, Nature, Society and more
  • Languages: English, Dutch
  • Access: Public, Exclusive

Where to go next?

What to find below?

  • Highlighted content concerning exams, exam tips and study tips
Access: 
Public
All summaries by study and subject

All summaries by study and subject

Table of contents:

WorldSupporter summaries by study and subject: study and knowledge
  • What is JoHo WorldSupporter, how to use it and how to create an account?
  • How to use WorldSupporter for summaries and study assistance?
  • How to find summaries and how to upload new summaries on WorldSupporter?
WorldSupporter summaries by study and subject: summaries and study assistance
  • What is the homepage for summaries per main area of study?
  • What are the best textbooks summarized per field of study?
WorldSupporter summaries by study and subject: summaries per related study field
WorldSupporter summaries by study and subject: study and work skills
  • How to improve your study skills?
  • Which skills are related to studying?
WorldSupporter summaries by study and subject: study abroad, intern abroad and work abroad
  • Which activities, internships and vacancies abroad are related to the field of business organization and economics?
  • Which organizations offer internships and activities in the field of business organization and economics?
WorldSupporter summaries by study and subject: shared experiences
  • What are the related spotlight blogs and contributions of other WorldSupporters?
Samenvattingen en studiehulp

Samenvattingen en studiehulp

Inhoudsopgave:

JoHo samenvattingen en studiehulp: studie en kennis
  • Wat is JoHo WorldSupporter en hoe kan je je aanmelden en toegang tot studiematerialen krijgen?
  • Wat zijn WorldSupporter samenvattingen en hoe kan je de samenvattingen voor jouw studie vinden?
JoHo samenvattingen en studiehulp: studiehulp en samenvattingen
  • Wat zijn de gerelateerde vakken op WorldSupporter voor samenvattingen, studiehulp, stages en uittreksels?
  • Wat zijn de beschikbare samenvattingen en studiehulpmaterialen per studiegebied en studierichting?
JoHo samenvattingen en studiehulp: samenhangende pagina's op WorldSupporter
JoHo samenvattingen en studiehulp: studiecompetenties en stagevaardigheden
  • Hoe kan je het effectief studeren, en hoe haal je een tentamen?
  • Welke vaardigheden heb je nodig, of kan je leren bij een stage?
JoHo samenvattingen en studiehulp: studeren, stage lopen en werken in het buitenland
  • Waar kan je meer vinden over je voorbereidingen als je langer naar het buitenland gaat?
  • Wat moet je doen als je verzekerd wil zijn tijdens een studie of stage of baan in het buitenland?
JoHo samenvattingen en studiehulp: studietips en ervaringen
  • Wat zijn de uitgelichte blogs, ervaringen en tips van andere WorldSupporters?
  • Wat zijn alle blogs organisaties, tips, samenvattingen en vacatures die verbonden zijn aan JoHo samenvattingen en studiehulp?
. ga hier verder naar de pagina
CHECK ACTIVITIES

Make a selection, to find more tips than you see below

Image Doe een creatieve stage in Afrika op het gebied van marketing, grafisch ontwerp, of foto- en videografie
Doe vrijwilligerswerk of een stage bij een NGO of een bedrijf op het gebied van marketing, grafisch ontwerp, multimedia in bijvoorbeeld Mauritius, Zuid Afrika, of...
Image Loop een sales-, marketing- of eventstage bij een ski- en snowboardorganisatie in Rotterdam
Loop een sales-, marketing- of eventstage bij een sterk internationaal geörienteerde ski- en snowboardorganisatie in Rotterdam.
Image Stage marketing & communicatie op Curaçao
Studeer jij marketing, communicatie of bedrijfskunde? Er zijn verschillende interessante stagemogelijkheden op Curaçao voor jouw studierichting. Check bijvoorbeeld deze...
Image Ontwikkel je marketing- en communicatievaardigheden bij een start-up aan de Spaanse kust
Werkzaamheden & Ervaringen Werkzaamheden in het kort: o.a. Je schrijft voor de website en online media kanalen en bedenkt nieuwe content. Je helpt mee met het...
Image Develop your marketing-, textwriting or sales competencies at a language school in Peru
You handle incoming e-mails and other communication at the sales department. You perform editorial tasks, such as writing and editing, and translate texts to be used on...
Image Find your international career at this digital marketing group and help building international brends
Find your international career at this digital marketing group and help building international brends. Career options in many countries at all positions you can imagine...
Image Kom stage lopen in het buitenland en doe ervaring op met management, marketing of business
Kom stage lopen in het buitenland en doe ervaring op met management, marketing of business
Image Summer School Groningen - Business And Marketing
Doing Business in Europe - Marketing This first-class Summer School takes you on a journey through the European world of business. In order to provide the broadest of...
Image Gain experience in the field of management and marketing with this business internship in Melbourne
Werkzaamheden & Ervaringen Werkzaamheden in het kort: o.a. You support the manager of this renowned Australian enterprise with his daily activities. Your tasks...
Image Doe in Valencia je marketing stage in bijvoorbeeld de sportwereld, retail of de toeristische sector
Doe in Valencia je marketing stage in bijvoorbeeld de sportwereld, retail of de toeristische sector. Naar keuze kan je stageplek bij een lokaal of juist internationaal...
Activities abroad: home bundle

Main content and contributions for activities abroad

,,,accommodations, adventure activities, courses, internships, jobs and volunteer projects

...to help another, travel with care, work together , learn to share and inspire with your experience

 

Activities abroad: home page

Activities abroad: home page

From language courses to gap year abroad, from work experience to volunteering abroad, from paid work to internship abroad, from mountaineering to diving and from backpacking to travel around the world

    What social activities can you do abroad?

    • Opportunities are found in the areas of helping, learning or studying. You can get involved to volunteer in a social project at a school in Africa, Asia or Latin America. You can get involved in nature, in a project with animals or cleaning the sea or beaches. Those who want to learn more can choose for example a language course in Latin America, Spain or South Africa.

    What work related activities can you do abroad?

    • If you want to gain work experience, and/or also earn money, go and work abroad. You can combine backpacking in Australia with temporary work. You can work on campsites in Europe or bush camps in Africa. You can pretty much go all over the world to work in the hospitality industry, hotels and hostels, in the healthcare sector or for example at a diving school.

    What sports activities to do abroad?

    • Have you ever thought of mountain biking, rafting (going down a wild river on a raft or rubber dinghy, climbing or canoeing), survival (which involves building rafts, climbing or canoeing), abseiling (descending a rock face while secured to ropes), zip-lining (whizzing down a cable), canyoning (starting at the top of a river and then climbing, swimming, diving down the bed) or caving (scrambling, wriggling and crawling through caves and crevices)?
    • Maybe you feel more comfortable on a bodyboard (on a half-wave surfboard, you surf the high waves lying down-with flippers), on a hang glider or while paragliding (with a parachute you float down a mountain or dune), hydrospeeding (on a bodyboard with flippers and a wetsuit on you go down a wild river via rapids) or Tiefschneeskiing (racing down through powder snow)?

    Check the pages below for more activities and inspiration and where to go and how to arrange it

      Activities abroad: for experiencing countries and cultures abroad

      Activities abroad: for experiencing countries and cultures abroad

      Bundled content for experiencing countries and cultures during gap year, travel and backpacking abroad

      Access: 
      Public
      Activities abroad: for sports, adventure and outdoor abroad

      Activities abroad: for sports, adventure and outdoor abroad

      Bundled content for sports, adventure and outdoor during travel, gap year and backpacking abroad

      Access: 
      Public

      Image ORGANIZATIONS

      Check all organizations related to: 'Marketing and Sales'

      CHECK ORGANIZATIONS

      Make a selection, to find more or other organizations than you see below

      Image Mindshare
      Original thinking is central at Mindshare. It forms the foundation of everything the company does and is continuously encouraged within the organization. Speed,...
      Image Organizations for marketing, communication and PR abroad
      Activities, internships, paid work, services or volunteer work in marketing and communication Marketing, communication and PR abroad: by position For job roles and...
      Image 5CA
      5CA specializes in providing multilingual customer service and customer support, specifically for companies operating internationally. Originally founded in the...
      Image Proyecto Peru
      Proyecto Peru specializes in Spanish language courses, volunteer work and internships in Peru.
      Image The Lab - Digital Marketing
      The Lab is a Caribbean based organization dedicated to helping companies expand their online presence.
      Image Aruba Works
      Aruba Works is the job and internship portal of Aruba Wine & Dine. With more than a dozen hospitality brands, they are constantly looking for new talent for their...
      Image Balloon Ventures
      Balloon Ventures is a British organization dedicated to connecting young people and graduates worldwide. Balloon Ventures does this by, among other things, matching...
      Image Semester At Sea
      Semester At Sea offers a 100 plus day voyage, engaging with academic studies. You will follow courses offered by Colorado State University on several subjects, like...
      Image Stage in Azie
      Bemiddelingsbureau voor stages in Maleisië voor business-studenten, communcatie & marketing studenten en IT & Data research studenten, met name bij MKB bedrijven...
      Organizations & Services: home bundle

      Bundled content, suggestions, stories and tips about organizations and their products and services

      ...to help another, travel with care, work together, learn to share and inspire with your experience

      Organizations: home page
      Organizations for administrative, tax and legal work and consulting

      Organizations for administrative, tax and legal work and consulting

      international law

      Activities, internships, paid work, services or volunteer work in administration, tax and legal consulting

      Administrative, tax and legal consulting abroad: by position

      For job roles and duties related to activities, internships and jobs abroad, see:
      ......Read more on this page
      Organizations: for agriculture, grape picking, farming and vineyards
      Organizations: for animal protection, animal care and working with wildlife abroad
      Organizations: for au pairs, youth work and child care abroad
      Organizations: for bush camping and working at a campsite abroad
      Organizations: for catering, hospitality and entertainment abroad
      Organizations: for civil society and social work abroad
      Organizations for corporate business services

      Organizations for corporate business services

      Image

      Activities, internships, paid work, services or volunteer work in corporate business services

      Corporate business services abroad: by position

      For job roles and duties related to activities, internships and jobs abroad, see:
      ......Read more on this page
      Organizations: for customer services abroad and help desks
      Organizations: for diving, snorkeling and water sports abroad
      Organizations: for education and schools abroad
      Organizations: for expatriate insurances, travel insurances, and emergency call centers
      Organizations: for gap year activities abroad and sabbaticals
      Organizations: for internship placement abroad
      Organizations: for insurances and finance abroad
      Organizations for IT, engineering and construction

      Organizations for IT, engineering and construction

      Image

      Activities, internships, paid work, services or volunteer work in IT, webdevelopment, engineering and construction

      IT, engineering and construction abroad: by position

      For job roles and duties related to activities, internships and jobs abroad, see:
      ......Read more on this page
      Organizations: for language travel and language teaching abroad
      Organizations for marketing, communication and PR abroad

      Organizations for marketing, communication and PR abroad

      Image

      Activities, internships, paid work, services or volunteer work in marketing and communication

      Marketing, communication and PR abroad: by position

      For job roles and duties related to activities, internships and jobs abroad, see:
      ......Read more on this page
      Organizations: for mediation in au pairs, childcare and elderly care in the Netherlands
      Organizations for moving, international relocation and transport abroad

      Organizations for moving, international relocation and transport abroad

      Image

      Activities, internships, paid work, services or volunteer work in transport and international relocation

      Moving abroad and relocation services abroad: by position

      For job roles and duties related to activities, internships and jobs abroad, see:

      Moving abroad and relocation

      ......Read more on this page
      Organizations for nature conservation, environmental protection and working in nature abroad

      Organizations for nature conservation, environmental protection and working in nature abroad

      Costa Rica rain forest - Jungle

      Activities, internships, paid work, services or volunteer work in environmental protection, sustainability and nature conservation

      Nature conservation and environmental protection abroad: by position

      For job roles and duties related to activities, internships and jobs abroad, see:
      ......Read more on this page
      Organizations: for nonprofit projects, development work and international cooperation
      Organizations: for online work as digital nomad, freelancer, or independent entrepreneur from abroad
      Organizations: for outdoor activities and sports
      Organizations: for providing accommodation and hospitality work in hotels, guesthouses, ecolodges and hostels abroad

      Organizations: for providing accommodation and hospitality work in hotels, guesthouses, ecolodges and hostels abroad

      Image

      Activities, internships, paid work, services or volunteer work in hotels, resorts, guesthouses, ecolodges, bed and breakfasts and hostels abroad

      Working in hospitality and tourist accommodations abroad: by position

      For job roles and duties related to activities, internships and jobs abroad, see:
      ......Read more on this page
      Organizations: for providing healthcare and working in medical care abroad

      Organizations: for providing healthcare and working in medical care abroad

      Image

      Activities, internships, paid work, services or volunteer work in healthcare

      Providing healthcare and working in medical care abroad: by position

      For job roles and duties related to activities, internships and jobs abroad, see:
      ......Read more on this page
      Organizations: for psychological assistance and mental health care abroad

      Organizations: for psychological assistance and mental health care abroad

      Image

      Activities, internships, paid work, services or volunteer work in psychological assistance, coaching and mental health care abroad

      Psychological assistance, coaching and mental health care abroad: by position

      For job roles and duties related to activities, internships and jobs abroad, see:
      ......Read more on this page
      Organizations: for real estate, brokerage abroad and property rental abroad
      Organizations: for research and scientific work abroad

      Organizations: for research and scientific work abroad

      Image

      Organizations: for research, R&D, data collection, data analysis and scientific work abroad

      Activities, internships, paid work, services or volunteer work in research and science

      From R&D to data collection and data analysis

      Research and science abroad: by position

      For job roles and duties related to activities, internships and jobs abroad, see:
      ......Read more on this page
      Organizations: for student support and student associations
      Organizations: for tour guidance and adventure tours abroad
      Organizations: for tourism and organized travel and leisure work abroad
      Organizations: for voluntary work mediation and project placement abroad
      Organizations for yacht and shipping crew and working on a cruise ship abroad

      Organizations for yacht and shipping crew and working on a cruise ship abroad

      Image

      Activities, internships, paid work, services or volunteer work on cruise ships, sailing yachts and other ships

      Boat crew, deck hand or working for an international shipping organization

      Working on a yacht or cruise ship abroad: by position

      For job roles and duties related to activities, internships and jobs abroad, see:
      ......Read more on this page

      Image

      SPOTLIGHT & FAVORITES

      FAVORITES
      Summary Principles of Marketing by Kotler
      • Chapter 1: Basic concepts of marketing
      • Chapter 2: Strategic marketing partners
      • Chapter 3: The marketing environment
      • Chapter 4: Customer insights
      • Chapter 5: Consumer buyer behaviour
      • Chapter 6: Business markets
      • Chapter 7: Customer-driven ...
      Image

      Studeer jij marketing, communicatie of bedrijfskunde? Er zijn verschillende interessante stagemogelijkheden op Curaçao voor jouw studierichting. Check bijvoorbeeld deze HBO meeloopstage. Als stagiair Product & Marketing draai je mee binnen een organisatie die o.a. voordelige tickets,...

      Image ALL CONTENT OF TOPIC

      Search all related content within topic: 'Marketing and Sales'

      ALL CONTENT OF TOPIC

      Select any filter and click on Apply to see results

      Crossroad: spotlight pages
      Paid work around the world and abroad

      Paid work around the world and abroad Table of content Paid work abroad: questions and answers about the work and locations Paid work abroad: orientation

      • What is paid work abroad?
      • What are the reasons to do paid work abroad?
      • What skills and motivations do you need when ge...

      Jobs around the world and abroad

      Paid vacancies, internships and volunteer work with organizations and institutions in work fields such as consulting, administration, communications, consulting, finance, health care, legal, social services, management, marketing, environment, education, research, organization, psychology, pedagogy...

      Moving abroad?
      Page topic

      Marketing and Sales

      Submenu & Search

      Search only via club, country, goal, study, topic or sector