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In deze bundel worden o.a. samenvattingen, oefententamens en collegeaantekeningen gedeeld voor het vak Marketing voor de opleiding Bedrijfskunde Jaar 1 aan de Universiteit van Groningen. Voor een compleet overzicht van de door JoHo aangeboden samenvattingen & studiehulp en de beschikbare geprint...

Spotlight content about: Marketing and Sales
Samenvatting Consumentengedrag, de basis (Weber)

Deze samenvatting van Consumentengedrag, de basis (Weber) is geschreven in 2013/2014 en gedoneerd aan JoHo WorldSupporter

  • 1. Het belang van consumentengedrag
  • 2. Persoonlijke afstemming
  • 3. Motivatie
  • 4. Hoe wordt informatie opgevangen en verwerkt
  • 5. L...

Summary Principles of Marketing (Kotler)
  • Chapter 1: Basic concepts of marketing
  • Chapter 2: Strategic marketing partners
  • Chapter 3: The marketing environment
  • Chapter 4: Customer insights
  • Chapter 5: Consumer buyer behaviour
  • Chapter 6: Business markets
  • Chapter 7: Customer-dr...
Samenvatting bij de 5e druk van Consumer Behavior van Hoyer
  • Hoofdstuk 1: Het begrijpen van consumentengedrag
  • Hoofdstuk 2: Motivatie, bekwaamheid en kansen
  • Hoofdstuk 3: Blootstelling, aandacht en perceptie
  • Hoofdstuk 4: Kennis en begrip
  • Hoofdstuk 5: Attitudes gebaseerd op veel inspanning
  • Hoofdstuk 6: ...
Essentie van de communicatie - Michiels

Deze samenvatting bij 'Essentie van de communicatie' van Michiels is geschreven bij de eerste druk.

  • A. Basis van communicatie
  • B. Beeldvorming van een bedrijf
  • C. Communicatie tussen medewerkers.
  • D. Communicatie bij verkoop
  • E. Planmatige aanpak van co...

Related pages concerning the theme Marketing and Sales

Why should you take out specialized travel insurance for a long trip abroad?

Why should you take out specialized travel insurance for a long trip abroad?

  • Regular travel or health insurances often only cover trips for a maximum number of days (for example 60, 90 or 180 days). This limits your flexibility!
  • Your health insurance from back home may not offer any coverage abroad or only in specific hospitals.
  • During a long trip you might undertake special activities like paid work or volunteering. Regular travel insurances usually don’t cover these kind of activities. The same goes for adventurous sports like skydiving, scuba diving and bungee jumping.

Volunteer or intern abroad insurances

  • Working as a volunteer or intern offers a great learning experience. Meet new people and make a difference! You will develop your knowledge and skills, as well as that of others. You will gain international skills, contribute to a better world and gain useful experience for on your resume.
  • However, just like at home there is always a chance that something goes wrong during your time abroad. Such as sickness, accidents, stolen luggage and of course things that can go wrong back home that you may ned to return for. 
  • If you have the right travel insurance it will help you financially and offer help when you need it.  On this page you can read about how you can make sure you’re properly insured before, during and after your work as a volunteer.

Why insure specifically as a volunteer or intern abroad?

  • Volunteer projects, foundations , NGOs & local companies typically don’t have suitable insurance. Even if they do, it might only be valid during your time at work and not during your daytrips.
  • Regular travel insurances often don’t cover volunteering abroad or your work as an intern
  • Volunteerwork & internships often involves doing work for which you are not trained or have little experience doing. This might result in a higher chance for accidents.

Why insure medical expenses abroad with an emigration or expat insurance?

  • Being well insured while living or working abroad is important. Sometimes the new country of residence has a good national health care system, but this is certainly not always the case. As an alternative to the national health insurance, an international (expat) insurance is a frequently used replacement, with a number of advantages: international coverage, reimbursements and conditions, often according to high standards, worldwide coverage and flexibility. A number of good and affordable options are listed below.

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Stories & Suggestions about: Marketing and Sales
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Doing Business in Europe - Marketing This first-class Summer School takes you on a journey through the European world of business. In order to provide the broadest of information, the program covers general and specialized subjects, covering the full range of international business topics. The class...

Summary & Study Notes about: Marketing and Sales
Summary Principles of Marketing (Kotler)
  • Chapter 1: Basic concepts of marketing
  • Chapter 2: Strategic marketing partners
  • Chapter 3: The marketing environment
  • Chapter 4: Customer insights
  • Chapter 5: Consumer buyer behaviour
  • Chapter 6: Business markets
  • Chapter 7: Customer-dr...
Oefententamen voor het vak Marketing - RUG
  • Vragen
  • Antwoordindicatie
  • Vragen Vraag 1 De ‘BCG Growth-Share Matrix’ geeft voor iedere ‘Strategic Business unit’ (SBU)…..

    1. De omzet, de groeivoet van de totale markt en het re...
Samenvatting Grondslagen van de Marketing (Verhage)

Deze Samenvatting bij Grondslagen van de Marketing (Verhage) is geschreven in het studiejaar 2013-2014.

  • INLEIDING
  • DEEL 1: Marketinginzicht
  • DEEL 2: Marktanalyse
  • DEEL 3: Beslissingen over producten
  • DEEL 4: Beslissingen over promoties
  • DEEL 5: ...

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