Summaries: the best textbooks for communication and marketing summarized

Summaries of the best textbooks for communication and marketing

What is this page about?

  • Contents: a selection of summaries of the the best textbooks for communication, information and marketing
  • Study areas: Communication, Cross-Cultural Management, Global Marketing, Marketing Management, Marketing Research, Psychology of Advertising, Strategic Marketing,
  • Language: English
  • Access: Public, Exclusive

Where to go next?

  • Read on for highlighted summaries.
  • Click on the topic of your interest, then use the links to go to the summaries

Image

Check summaries and supporting content in teasers:
Summary of The Psychology of Advertising by Fennis and Stroebe - 3rd edition - Exclusive

Summary of The Psychology of Advertising by Fennis and Stroebe - 3rd edition - Exclusive

Summaries per chapter with The Psychology of Advertising

Table of content

  • Chapter 1 - How is the stage of advertising prepared?
  • Chapter 2 - How is information from advertising acquired and processed by consumers?
  • Chapter 3 - What is the effect of advertising on memories of consumers?
  • Chapter 4 - How do consumers develop judgements and feelings about products?
  • Chapter 5 - When are consumers persuaded and are their attitudes changed?
  • Chapter 6 - In what ways does advertising influence buying behavior?
  • Chapter 7 - How is consumer compliance achieved without changing attitudes?
  • Chapter 8 - What does advertising in the new millennium look like?
Access: 
Public
Summary of Influence: Science and Practice by Cialdini - 5th edition - Exclusive

Summary of Influence: Science and Practice by Cialdini - 5th edition - Exclusive

Summaries per chapter with Influence: Science and Practice

Table of content

  • What are weapons of influence? - Chapter 1
  • What is the rule of reciprocation? - Chapter 2
  • What role do commitment and consistency play? - Chapter 3
  • What is social proof? - Chapter 4
  • What role does likability play? - Chapter 5
  • What role does authority play? - Chapter 6
  • What role does scarcity play? - Chapter 7
  • What is instant influence? - Chapter 8
Access: 
Public
Samenvattingen: de beste studieboeken voor communicatie en marketing samengevat

Samenvattingen: de beste studieboeken voor communicatie en marketing samengevat

Samenvattingen van de beste studieboeken over communicatie en marketing

Waar gaat de pagina over?

  • Inhoud: selectie van samenvattingen met betrekking tot communicatie, informatie en marketing
  • Studiegebieden: mediastudies en mediawetenschappen, iInternationale communicatie en interculturele communicatie, communicatiewetenschappen en kennisoverdracht, marketing en verkoop
  • Taal: Nederlands, English
  • Toegang: Openbaar, Exclusive

Hoe kan je verder?

  • Lees verder voor de uitgelichte samenvattingen
  • Klik op het onderwerp van je interesse , en gebruik vervolgens de links om naar de samenvattingen te gaan
Access: 
Public
Access: 
Public

Image

This content refers to .....
Communication, marketing, pr and sales - Theme
Click & Go to more related summaries or chapters:

Image

 

 

Contributions: posts

Help other WorldSupporters with additions, improvements and tips

Add new contribution

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.

Image

Spotlight: topics

Check the related and most recent topics and summaries:

Image

Check how to use summaries on WorldSupporter.org

Online access to all summaries, study notes en practice exams

How and why use WorldSupporter.org for your summaries and study assistance?

  • For free use of many of the summaries and study aids provided or collected by your fellow students.
  • For free use of many of the lecture and study group notes, exam questions and practice questions.
  • For use of all exclusive summaries and study assistance for those who are member with JoHo WorldSupporter with online access
  • For compiling your own materials and contributions with relevant study help
  • For sharing and finding relevant and interesting summaries, documents, notes, blogs, tips, videos, discussions, activities, recipes, side jobs and more.

Using and finding summaries, notes and practice exams on JoHo WorldSupporter

There are several ways to navigate the large amount of summaries, study notes en practice exams on JoHo WorldSupporter.

  1. Use the summaries home pages for your study or field of study
  2. Use the check and search pages for summaries and study aids by field of study, subject or faculty
  3. Use and follow your (study) organization
    • by using your own student organization as a starting point, and continuing to follow it, easily discover which study materials are relevant to you
    • this option is only available through partner organizations
  4. Check or follow authors or other WorldSupporters
  5. Use the menu above each page to go to the main theme pages for summaries
    • Theme pages can be found for international studies as well as Dutch studies

Do you want to share your summaries with JoHo WorldSupporter and its visitors?

Quicklinks to fields of study for summaries and study assistance

Main summaries home pages:

Main study fields:

Main study fields NL:

Follow the author: Social Science Supporter
Work for WorldSupporter

Image

JoHo can really use your help!  Check out the various student jobs here that match your studies, improve your competencies, strengthen your CV and contribute to a more tolerant world

Working for JoHo as a student in Leyden

Parttime werken voor JoHo

Statistics
1119