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Summary of Thinking, Fast and Slow by Kahneman - 1st edition

Summary with Thinking, Fast and Slow

    • Type: summaries per chapter
    • Book title: Thinking, Fast and Slow
    • Author: Kahneman
    • About: The book has been divided in five parts
      • Part 1: How do fast thinking and slow thinking work? Chapters 1-9
      • Part 2: How do heuristics and biases work? Chapters 10-18
      • Part 3: In what ways can you get overconfident? Chapters 19-24
      • Part 4: How do you make choices and decisions? Chapters 25-34
      • Part 5: What is the effect of fast and slow thinking on your experiences, choices and well-being? Chapters 35-38
    • Edition: 1st edition
    • Study assistance: for all available bulletpoint summaries, practice questions, keywords and study tips with the book, go to Study Guide for summaries with 'Thinking, fast and slow' by Kahneman

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    What is the book 'Thinking, fast and slow' by Kahneman about?

    What is the book 'Thinking, fast and slow' by Kahneman about?

    Thinking, Fast and Slow by Kahneman

    • Thinking, Fast and Slow is an internationally renowned book written for anyone interested in personal well-being and human development.
    • The book gives a schematic explanation of how people can make better choices by describing how our thinking interprets past, future, and present situations in correct and incorrect ways.

    ‘Thinking, fast and slow’, a New York Times bestseller and multiple prize winner, is a highly praised book that provides us many insights into the human mind. It is seen as a guide to detecting and correcting our biased misunderstandings of the world. We see ourselves as rational thinkers and decision makers, but this book demonstrates how we are subject to many systematic errors, which we are not even aware of or tend to ignore.

    The author, Daniel Kahneman, won the Nobel Prize in economics in 2002. Kahneman

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    What distinguishes fast and slow thinking? - Chapter 1

    What distinguishes fast and slow thinking? - Chapter 1

    What is the distinction between System 1 and System 2? – Chapter 1

    When looking at a picture of a blonde woman with an angry expression on her face, you immediately notice her having blonde hair and being angry. You get the feeling she is about to say something negative in a loud voice. This premonition of her future behaviour arose effortlessly and automatically. This is an example of ‘fast thinking’.

    When looking at the mathematical problem 14 x 38, you quickly know it involves multiplication and you have a vague intuitive idea about the possible outcome. You quickly knew the answer ends with the number 2 and are sure 10.000 is not the right answer. However, the precise answer did not immediately come to mind. Solving the problem requires some time and taking several steps. You start with

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    How do fast and slow thinking deal with effortful tasks? - Chapter 2

    How do fast and slow thinking deal with effortful tasks? - Chapter 2

    How do System 1 and System 2 deal with effortful tasks? - Chapter 2

    System 2 is defined by its effortful operations, although it is also lazy: it puts in no more effort than needed. Some crucial tasks can only be performed by System 2, because they require self-control and effort to overcome the impulses and intuitions of System 1.

    The ‘Add-1’ task puts our System 2 to work and demonstrates the limits of our cognitive abilities within seconds. If you truly want to challenge yourself, try Add-3. Your body will also react to the mental work. Eckhard Hess, psychologist, described pupils as windows to the soul. He found that the pupils indicate the level of mental effort: they dilate more if people have to solve more difficult problems. Kahneman set up an experiment to study the reaction of pupils while the

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    How does the 'lazy control' of slow thinking work? - Chapter 3

    How does the 'lazy control' of slow thinking work? - Chapter 3

    System 2 has a natural pace. Having random thoughts and monitoring what happens around you is not effortful. We make small decisions when we ride our bicycle, take in some information as we watch the news and have low key conversations with our colleagues or partner. These actions take little effort and can be compared to a stroll. It is usually easy to be walking and thinking at the same time, but in some cases they cause a mental overload. When you go on a walk with someone and you ask that person to instantly solve the problem 32 x 64, he or she will stop walking. Walking faster than your natural pace worsens your thinking ability, as your attention shifts to maintaining a faster pace. If you walk as fast as you can, it will be impossible to focus on anything else. Next to the psychical

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    How does the 'associative machinery' of fast thinking work? - Chapter 4

    How does the 'associative machinery' of fast thinking work? - Chapter 4

    How does the 'associative machinery' of fast thinking work? - Chapter 4

    Read the following words:

    “Mango”                              “Puke”

    In a few seconds you will experience appalling images and pull a disgusted face. You automatically responded to the word ‘puke’ like you would respond to the actual event. Our minds automatically assume causality between the words mango and puke, forming a scenario in which the mango caused nausea. This results into a short-term aversion to mangos. You are also extra ready to recognize and respond to concepts and objects associated with ‘puke’, such as vomit, sick, nausea and words associated with ‘mango’, such as exotic, fruit and red. Words associated with other causes of puking are also easier to recognize (food poisoning, hangover). You were a little surprised, as your System 1 noticed the uncommon juxtaposition of the words.

    This wide

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    When is your mind at ease? - Chapter 5

    When is your mind at ease? - Chapter 5

    When we are conscious, several assessments take place in our brain, providing answers to important questions: Is something new happening? Are things going alright? Is there a threat? Should I redirect my attention? System 1 carries out these assessments automatically. It determines whether System 2 needs to put in more effort. ‘Cognitive ease’ is one of the variables being measured. On a scale of easy to strained, ‘easy’ means that things are going alright (no news, no threats, no redirecting of attention needed) and ‘strained’ means that a problem occurred and System 2 has some work to do. ‘Cognitive strain’ is affected by the presence of unmet demands and the current level of effort.

    Processing a clearly written sentence or listening to someone when you are happy induces cognitive ease. Reading a blurry manual or when you are frustrated induces cognitive strain. The causes

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    How does your mind deal with surprises? - Chapter 6

    How does your mind deal with surprises? - Chapter 6

    The main function of System 1 is maintaining and updating a model of your personal world, which represents normality. This model is constructed by associations that connect ideas of events, circumstances, outcomes and actions that regularly occur. The formed connections become a pattern of associated ideas, which represents the structure of events in your life. It determines how you interpret the present and your future expectations.

    Surprises are crucial elements of our mental life, they are the most sensitive indication of our understanding of the world and our expectations from it. Surprises can be divided into two varieties: conscious and active surprises, and passive surprises. Around dinner time, you expect your partner to return home from work. When you hear car doors slamming, you expect to see his face. It would be a surprise if someone else walks in. In case of a passive

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    Why do people so often jump to conclusions? - Chapter 7

    Why do people so often jump to conclusions? - Chapter 7

    One of the characteristics of System 1 is jumping to conclusions. Jumping to a conclusion is efficient if the conclusion is likely to be true, the costs of a potential mistake are acceptable and it saves a fair amount of effort and time. It is risky when the stakes are high, the situation is unfamiliar and there is a lack of time for collecting further information. In this case, it is likely to make an intuitive error, unless System 2 intervenes.

    If you read a list of letters, including the number ‘13’ in the same shape as the letters, you tend to read it as the letter ‘B’. Would it be the letter ‘B’ in a list of numbers, you tend to read the number ‘13’. This is explained by the fact that the context affects the interpretation of each character. You jump to

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    How are your judgments formed? – Chapter 8

    How are your judgments formed? – Chapter 8

    System 2 deals with both questions from someone else (“Did you like the food?”) and from your own mind (“Do I really need to buy this?”). Both answers come from directing your attention and searching your memory. That is not how System 1 operates. It constantly monitors what is happening inside and outside our mind. It unintentionally and effortlessly assesses the elements of the situation. These ‘basic assessments’ affect our intuitive judgment, because they are easily replaced with harder questions. Two other characteristics of System 1 supporting the replacement of one judgment with another are the ability to translate values across dimensions (“If Chloe were as heavy as she is smart, how heavy would she be?”) and triggering other computations, like basic assessments.

    An example of a ‘basic assessment’ is the ability to distinguish between an enemy and a friend in the blink of

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    How do you generate an intuitive opinion on a complex problem? – Chapter 9

    How do you generate an intuitive opinion on a complex problem? – Chapter 9

    Our minds have intuitive opinions and feelings about nearly everything, only in rare cases we face problems to which no solution comes spontaneously to mind. We dislike or fancy someone before we know much about him/her and we distrust a stranger without knowing why. We have answers to questions we don’t fully understand, based on evidence we can’t defend or explain.

    How do we generate an intuitive opinion on a complex problem? If System 1 can’t find an adequate answer to a difficult question fast enough, it will seek for an easier, related question and answer that one instead. This operation is called ‘substitution’, the intended question the ‘target question’ and the easier question the ‘heuristic question’. ‘Heuristic’ is defined as the simple procedure that helps find an adequate but not perfect answer to a difficult question.

    Substitution can be useful

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    When should researchers be more suspicious of their statistical intuitions? – Chapter 10

    When should researchers be more suspicious of their statistical intuitions? – Chapter 10

    A study of cancer diagnoses in the United States showed a pattern: the number was lowest in sparsely populated, rural and Republican areas. What you make of this information, through searching memory and formulating hypotheses, is an operation of System 2. System 1 was also involved: System 2 depends on the suggestions and facts retrieved from associative memory. You probably focused on the rural-fact and did not link the lowest number to Republican policies. It makes sense to attribute it to the rural environment, with fresher foods and cleaner air. The number of diagnosis was highest in also rural and sparsely populated areas. You might link this information to poverty, access to good healthcare or smoking. However, living in rural areas cannot explain both numbers. The main factor was not the areas being Republican or rural, but having small populations. This example shows the complex relation between

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    How do unknown quantities enhance bias in your mind? – Chapter 11

    How do unknown quantities enhance bias in your mind? – Chapter 11

    The ‘anchoring effect’ is the phenomenon that occurs when you consider a particular value for an unknown quantity, prior to estimating that quantity. Imagine you are asked to spin a wheel marked 0-100, write the number you got down and then have to answer the question “What do you think is the percentage of…?” Your estimated answer will be close to the number you had to consider. If the wheel stopped at the number 15, your answer might be 25%. If you get the question “Was Mother Theresa 112 years old when she died?”, your guess would be significantly higher than it would be if the anchoring question referred to the age of 40 years. Another example is the asking price on a house influencing what you consider a reasonable price. The anchoring effect is very important and common in our everyday lives. Our judgments are influenced

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    How do unknown frequencies enhance bias in your mind? – Chapter 12

    How do unknown frequencies enhance bias in your mind? – Chapter 12

    What do people do when they want to estimate the frequency of certain categories (for example the divorce rate among professors, poisonous snakes)? The reliance on the ease of memory search (instances coming to mind) is called the ‘availability heuristic’. This heuristic is both an automatic operation (System 1) as a deliberate problem-solving strategy (System 2).

    The availability heuristic substitutes questions, which results into biases (systematic errors).  Examples of factors that are potential sources of bias are:

    • Conspicuous events attract attention and are easy to retrieve from memory. Instances of divorces among famous actors will come easily to mind, making you prone to exaggerate the frequency of divorces among famous actors.

    • Dramatic events temporarily increase the availability of the concerning category. Hearing about a fatal accident with a bike on the news temporarily influences

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    How do risk and availability enhance bias in your mind? - Chapter 13

    How do risk and availability enhance bias in your mind? - Chapter 13

    Economist Kunreuther found that availability effects are helpful in explaining the pattern of insurance purchase and prevention following disasters. Victims are worried after a disaster making them more eager to purchase insurance and adopt measures of prevention. This is temporary: once the memories start to fade, so does the worry. The recurrent cycles of disaster, worry and increasing complacency can be explained by the dynamics of memory.

    A classic example of an availability bias is the survey carried out to analyse the public perceptions of risks. Participants were asked to consider sets of causes of death: accidents and strokes or asthma and diabetes. They had to indicate the most frequent cause per set and estimate the ratio of both frequencies. Their judgments were then compared to statistics. Some of the findings were:

    • 80% of participants judged accidental deaths more likely

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    How do you prevent false intuitive judgement? - Chapter 14

    How do you prevent false intuitive judgement? - Chapter 14

    Imagine drawing one ball from a jar. To determine whether the ball is more likely to be black or yellow, you need to know how many balls of each color there are in the jar. The proportion of balls of a specific color is called a ‘base rate’.

    If you have to guess the graduate specialization of university student Patrick by ranking a list of fields in order of likelihood, you quickly realize that the relative size of enrollment in these field is important. Due to the absence of more information about Patrick, you will go by the base rates and predict that Patrick is more likely to be enrolled in law, than in medicine or art history, because there are more students overall in law. We use base-rate information when there is no further information.

    Now you are asked to

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    How is fallacy formed in you mind? - Chapter 15

    How is fallacy formed in you mind? - Chapter 15

    A famous and controversial experiment is known as the ‘Linda problem’. It was made up by Amos and Kahneman to demonstrate the role of heuristics in judgment and their incompatibility with logic. People who read the description of Linda instantly knew what University she had attended, because it was known for its politically engaged, radical students. Participants were asked to read a list of possible scenarios regarding Linda and rank them by representativeness and by probability. They agreed that one scenario (“She is a feminist bank teller”) seems more likely than another one (“She is a bank teller”). The stereotype of bank tellers does not include feminism, but adding that part to the description results into a more coherent story. The twist is found in the judgments of probability, because there is a logical connection between both scenarios. Since every feminist bank teller is a bank teller,

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    How does causally connected storytelling enhance bias in you mind? - Chapter 16

    How does causally connected storytelling enhance bias in you mind? - Chapter 16

    Read the following problem, what is your intuitive answer?

    “Last night, a bus was involved in a traffic accident. Two bus companies, the Yellow and the Brown, operate in the area. 80% of the busses are Yellow and 20% are Brown. A witness declared the bus being Brown. The reliability of the witness in similar circumstances was tested: the witness correctly identified each color 75% of the time and failed 25% of the time. What is the probability that the bus was Brown?”

    There are two pieces of information: a base rate and the not fully reliable testimony of the witness. Without the witness, the probability of the bus being Brown is 20%: the base rate. If the bus companies had been equally large, the base rate would be useless (50/50) and merely the reliability of the witness would be considered. Most people

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    How does causal interpretation enhance bias in you mind? - Chapter 17

    How does causal interpretation enhance bias in you mind? - Chapter 17

    A key principle of skill training is that rewarding improvement works better than punishing mistakes. An experienced instructor doubted this, he stated that his students performed worse after receiving a compliment and did better after being shouted at. He was right and wrong. A praised performance is likely to be followed by a poor performance and punishment is normally followed by an improved performance. The conclusion he had drawn about the efficacy of punishment and reward was wrong. His observation is known as ‘regression to the mean’, which was due to random fluctuations in the performance quality. He praised only a student who performed much better than average, but that one performance was just a case of luck, which is why his next performance was of lower quality. The praise did not cause the poor performance. The mistake of the instructor was attaching a causal interpretation to

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    How can you tame and correct your intuitive predictions? - Chapter 18

    How can you tame and correct your intuitive predictions? - Chapter 18

    Forecasting is a major part of our professional and private lives. A number of predictive judgments are based on analyses or computations, but most involve System 1 and intuition. Some intuitions draw on expertise and skill, gained through experience. The automatic and quick judgments and decisions of physicians, chess masters and fire chiefs are examples of skilled intuitions. They quickly come with solutions, because they recognize familiar cues. Other intuitions are the result of (substitution) heuristics. Numerous judgments arise from a combination of intuition and analysis. 

    What are nonregressive intuitions?

    A question regarding a current situation and a prediction activates System 1. “Mark is currently a bachelor student. He could count to 30 when he was two years old. What is his GPA?” People who have knowledge about the educational system provide quick answers thanks to the operations of System 1:

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    Why is every success story you read or hear often wrong? - Chapter 19

    Why is every success story you read or hear often wrong? - Chapter 19

    The concept of a ‘narrative fallacy’ was introduced by Nassim Taleb and describes how flawed stories of the past influence our current views and future expectations. An explanation is considered more appealing if it’s concrete, assigns a significant role to talent, intentions or ignorance (instead of luck) and focuses on a few conspicuous events that happened than on numerous events that did not happen.

    People are prone to interpret someone’s behavior as a reflection of personality traits and general propensities, which are easy to match to effects. The halo effect contributes to coherence: our judgement of one significant attribute influences how we view all qualities. If you consider a soccer player to be strong and attractive, you are likely to think of him as an excellent player as well. If you find him unattractive, you will probably underrate his soccer skills. The halo effect

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    How does the illusion of validity make you overconfident in your ability to predict the future? - Chapter 20

    How does the illusion of validity make you overconfident in your ability to predict the future? - Chapter 20

    System 1 is known for jumping to conclusions from limited evidence (WYSIATI). The coherence of the story created by System 1 and System 2 makes us confident about our opinions. The quality and amount of the evidence are less important, because poor evidence created a good story. We even have beliefs without any evidence for them, we just believe something because our partner or friend does. It is ridiculous how confident we are in our beliefs when we know so little.

    The illusion of validity can be explained by the following experiment. Two psychology students watched soldiers in officer-training trying to solve a problem. They decided to evaluate them: who would make a great army leader? The exercise was exhausting and required several attempts. Some soldiers seemed arrogant, persistent, submissive, hot-tempered, stubborn, patient or quitters. Some were expected to become great leaders, others were

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    How can you use statistics to correct intuitions? - Chapter 21

    How can you use statistics to correct intuitions? - Chapter 21

    Psychologist Meehl reviewed the results of studies that had assessed whether ‘clinical predictions’ based on the subjective impressions of trained professionals were more accurate than ‘statistical predictions’ made by combining ratings or scores according to a rule. In one study, trained counselors were asked to predict the grades of students at the end of their first school year. They interviewed the students and had access to personal statements, aptitude tests and their high school grades. The statistical formula used only one aptitude test and high school grades, but was more accurate than 11 out of 14 counselors. Other study reviews showed similar results (regarding a variety of predictions: criminal recidivism, parole violations, success in pilot training).

    The outcome shocked clinical psychologist and lead to many more studies. But fifty years later, algorithms still score better than humans. 60% of the research shows that algorithms

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    When do your judgments reflect true expertise? – Chapter 22

    When do your judgments reflect true expertise? – Chapter 22

    Gary Klein is the intellectual leader of students of Naturalistic Decision Making (NDM), who study real people in natural situations. He rejects the focus on biases in heuristics, doing artificial experiments and is highly skeptical about choosing algorithms over human judgments. Klein is known for studies of expertise in firefighters and the development of intuitive skills in experienced experts. Despite their differences, Kahneman worked together with Gary Klein on a joint project in order to answer the question “When can you trust an experienced professional who claims to have an intuition?” They both agreed about Gladwell’s bestselling book ‘Blink’ about art experts that had the gut feeling that the object was a fake, but could not tell what it exactly was that made them think it was not the real deal. They knew it was a fake without knowing how they knew: a perfect example of intuition.

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    What is the importance of the 'outside view' versus the 'inside view' for your judgements? – Chapter 23

    What is the importance of the 'outside view' versus the 'inside view' for your judgements? – Chapter 23

    What is the importance of ‘the outside view’?  - Chapter 23

    Kahneman was asked to write a textbook about decision making and judgments. After one year, a number of chapters and the syllabus had been written, which was considered good progress. Kahneman asked his team to separately estimate how long it would take to finish the textbook. The average estimate was two years. He then asked an expert in developing curricula, who was part of the team, how long it took for similar teams to finish a textbook. He answered that about 40% of the teams never managed to complete one. Kahneman never considered the possibility of failing. The teams that completed the task had finished the book in seven to ten years. He also rated the resources and skills of Kahneman’s team slightly below average. Even the expert himself was surprised by it, as

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    What is the best remedy for overconfident optimism? – Chapter 24

    What is the best remedy for overconfident optimism? – Chapter 24

    The planning fallacy is one of many manifestations of the optimistic bias. Many people view their attributes as more favorable than they probably are and consider their goals as more achievable than they probably are. Optimistic bias can be a risk as well as a blessing, which is why you should be cautious when you feel optimistic.

    Some people are more optimistic than others. They are usually happy, popular and resilient. Optimists play a disproportionate role in shaping society. Their decisions have an impact on others: they are leaders, inventors, entrepreneurs. They seek challenges and take risks, are talented and lucky. Their successes and the admiration by others makes them even more confident. This description results into the following hypothesis: the most influential people are likely to be overconfident and optimistic, and take more risks than they are aware of. The evidence indicates that

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    How does your valuing relate with actual value? – Chapter 25

    How does your valuing relate with actual value? – Chapter 25

    Economics and psychologist have very different views of people. The first think of them as rational and selfish beings. The latter argue that people are neither completely rational nor selfish. Kahneman and Amos studied the attitudes of people to risky options in order the answer the question “What rules govern choices between different simple gambles and between sure things and gambles?”

    A simple gamble is for instance “45% chance to win € 500”. Gamble: the consequences of the choice are always uncertain. Choices between simple gambles provide a model that shares main features with more complex decisions. The ‘expected utility theory’ was the basis of the rational-agent model and still is the most important theory in the social sciences.

    Consider the following simple decision problem. Which do you prefer? 

    1. Toss a coin. Heads: you win € 105. Tails: you

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    Why is 'Prospect theory' better than 'Utility theory' in understanding the evaluation of financial outcomes? – Chapter 26

    Why is 'Prospect theory' better than 'Utility theory' in understanding the evaluation of financial outcomes? – Chapter 26

    What is the prospect theory? – Chapter 26

    In utility theory, the utility of a gain is determined by comparing the utilities of two states of wealth. The utility of receiving an extra € 400 when your wealth is € 2 million is the difference between the utility of € 2.000.400 and the utility of 2 million. If you lose € 400, the disutility is again the difference between the utilities of both states of wealth. It was assumed that the distinction between losses and gains did not matter and was not examined due to the theory-induced blindness.

    Kahneman and Amos had focused on differences between gambles with low or high probabilities of winning, until Amos casually mentioned the losses. The risk aversion turned out to be replaced by going for the risk. Consider the following problems:

    1. Which do

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    Why is 'Prospect theory' better than 'Utility theory' in understanding the endowment effect of valuing valuables? – Chapter 27

    Why is 'Prospect theory' better than 'Utility theory' in understanding the endowment effect of valuing valuables? – Chapter 27

    Imagine looking at a graph displaying someone’s ‘indifference map’ for two goods: income and vacation days. This map specifies particular combinations. Each curve connects the combinations of the goods that are equally desirable: they have the same utility. The convex shape suggests diminishing marginal utility: the more vacation days you have, the less you care for one more, and each added day is worth less than the previous one. The more income you have, the less you care for an extra euro, and the amount of money you are willing to give up for an extra vacation day increases. All locations on an indifference curve are equally appealing.

    All economics textbooks for students contain images of indifference curves, but only a few students have noticed that something is missing: an indication of the person’s current income and vacation days, also known as the reference point. This is another example

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    How is your decision-making affected by avoiding a loss and achieving a gain? – Chapter 28

    How is your decision-making affected by avoiding a loss and achieving a gain? – Chapter 28

    In an experiment, people lying in a brain scanner were shown several images. Among them were pictures of the eyes of a happy person and of a terrified person. They were shown for a fraction a second: the participants never consciously knew they had seen the pictures. One part of their brain did know: the amygdala, the ‘treat center’. Brain images showed an intense reaction to the threatening picture. The same process makes us process angry faces (a possible threat) more efficiently and faster than happy faces. An angry person in a happy crowd gets noticed faster than the opposite situation. Our brains are equipped with a mechanism that gives priority to bad news.

    Our brains also respond faster to merely symbolic threats. Bad words (war, murder),  emotionally loaded words and opinions with which you strongly disagree attract attention quicker than their opposites. Loss aversion

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    How is your decision-making affected by the value you attribute to losses, gains and wealth? – Chapter 29

    How is your decision-making affected by the value you attribute to losses, gains and wealth? – Chapter 29

    When we evaluate complex objects (mother-in-law, gadgets), we assign weights to their characteristics: some have a bigger influence than others, which we might not be aware of. When we evaluate an uncertain situation, we assign weights to the possible outcomes. These weights are correlated with the probabilities of the outcomes: a 40% chance of winning the jackpot is more appealing than a 2% chance. Assigning weights sometimes happens deliberately, but often it is an automatic process of System 1.

    The decision making in gambling provides a natural rule for the assignment of weights to outcomes: the more probable an outcome, the more weight it gets. The expected value of a gamble is the average of the outcomes, all weighted by their probability. This is called the ‘expectation principle’. Bernoulli applied this principle to the psychological value of the outcomes: the utility of a gamble

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    How is your decision-making affected by rare events? – Chapter 30

    How is your decision-making affected by rare events? – Chapter 30

    Try remembering a time in which terrorist attacks in public transport were relatively common. The attacks were fairly rare in absolute numbers and the risks for travellers very small, but that is not how they felt about it. People tried to avoid public transport or were very cautious. Kahneman also disliked being near buses, even though he knew the risk of a terrorist attack happening was negligible. People assigned an absurdly high decision weight to a very small probability due to the experience of the moment: being near a bus made them have unpleasant thoughts, so they avoided buses. Terrorism is effective because it evokes an availability cascade. Very vivid images of victims, constantly mentioned by media and the topic of many conversations, become highly accessible, especially if it related to a specific situation (seeing a bus). This emotional response is automatic, uncontrolled, associative and it generates

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    How can you remedy the exaggerated caution evoked by loss aversion and the exaggerated optimism of the planning fallacy? – Chapter 31

    How can you remedy the exaggerated caution evoked by loss aversion and the exaggerated optimism of the planning fallacy? – Chapter 31

    What are risk policies? – Chapter 31

    The emotional evaluation of ‘sure loss’ and ‘sure gain’ is an automatic response of System 1, which takes place before the computation of the expected values of the gambles. People that have to make choices that involve high or moderate probabilities tend to be risk seeking when it comes to losses and risk averse when it comes to gains, which can be costly. These tendencies make you willing to pay a high price to receive a sure gain rather than face a gamble, and willing to pay a high price to avoid a sure loss.

    Construing decisions is possible in two ways:

    • Broad framing: a single comprehensive decision, with four options.

    • Narrow framing: a sequence of two simple decisions, considered apart from each other.

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    How do you keep mental account of gains, losses and regret? – Chapter 32

    How do you keep mental account of gains, losses and regret? – Chapter 32

    For most people, gaining money reflects achievement and self-regard. We keep score in our mind when we lose or gain money and consider them punishments and rewards, threats and promises. The ‘scores’ motivate our actions and influence our preferences. Cutting our losses feels like a failure, so we refuse doing it.

    We hold money in both physical and mental accounts. We have general savings, special savings for our kids or emergencies and money to spend. We are more willing to draw on some of these accounts compared to other accounts to cover current needs. Self-control also plays a role: some accounts can be used only for household expenses, they limit have much we can spend. Mental accounts are a form of narrow framing: they keep things manageable and under control. Mental accounts are used for keeping score. For instance, successful golfers have a separate

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    When do preference reversals occur? - Chapter 33

    When do preference reversals occur? - Chapter 33

    Consider the following task. “A woman lost the use of her left leg as a result of a stabbing. She was stabbed during a robbery in a grocery store in her neighborhood. There are two grocery stores near the woman’s home, one of which she is a regular customer. Two scenario’s:

    A. The robbery happened in the woman’s regular grocery store.

    B. The woman’s regular grocery store was closed, so she went to the other grocery store, where she was stabbed. Should the grocery store in which the victim was stabbed make a difference to her compensation?

    Your judgment was made in a joint evaluation. Both scenarios were considered and compared at the same time. We would all agree that the compensation should be the same in both scenarios. The location is not a relevant factor to victim compensation. This

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    How is your decision-making affected by words that induce emotion? - Chapter 34

    How is your decision-making affected by words that induce emotion? - Chapter 34

    France and Argentina competed in the 2022 World Cup final. The following sentences both describe the outcome: “Argentina won.” “France lost.” Whether these statements have the same meaning or not depends on your idea of ‘meaning’.

    The truth conditions of the two interchangeable descriptions are identical: one is true, so the other is true as well. Economics consider the preferences and beliefs of people as reality-bound, which are not influenced by the wording of their descriptions. There is another sense of ‘meaning’, in which both sentences have different meanings. The two sentences induce different associations (System 1). “Argentina won” induces thought of the actions of their national team and “France lost" induces thought of what they did that made them lose. In terms of induced associations, the sentences mean something else.

    Most people do not have reality-bound preferences as System 1

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    How can our memory affect our judgments of experiences? - Chapter 35

    How can our memory affect our judgments of experiences? - Chapter 35

    The notion ‘utility’ has two different meanings. Jeremy Bentham argued that people are under the governance of two masters: pleasure and pain. They determine what we shall do and what we ought to do. Kahneman refers to this idea as ‘experienced utility’. When economists use the term, they mean ‘wantability’, which Kahneman refers to as ‘decision utility’. Expected utility theory concerns the rationality rules that should govern decision utilities.

    Both concepts of utility can coincide: when people want what they will like and like what they chose. There are several possible discrepancies between the forms of utility. Imagine you have to receive a daily painful injection. The pain is the same every day. Will you attach the same value to reducing the number of future injections from 19-17 as from 5-3? You would be willing to pay more for the first option. The decision

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    How does our memory affect our choices? - Chapter 36

    How does our memory affect our choices? - Chapter 36

    When people are about to die, their loved ones rush to them for one last moment, before death sets in. Why do we care so much about that final moment? Why is it so important that a movie ends with people arriving in time, while the length of the life was not taken in consideration? It hardly matters learning that they actually had several days together instead of 5 minutes, but someone being too late would be a big deal to you. Stories are about memorable moments and important events, not about the passing of time. In a story, duration neglect is normal and the ends often defines whether it’s a good or bad story.

    Caring for someone usually means being concerned for the quality of his/her story, not for his/her feelings. We also deeply care for the narrative of our own life story.

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    What does research about experienced well-being learn us? – Chapter 37

    What does research about experienced well-being learn us? – Chapter 37

    Research about well-being revolves around one survey question, which was considered a measure of happiness and was addressed to the remembering self: “All things considered, how satisfied are you with your life as a whole these days?” In his experiments, Kahneman found that the remembering self was not the best witness, so he decided to focus on the well-being on the experiencing self.

    There are numerous experiences we would prefer to continue instead of stop, including psychical and mental pleasures. Example are being in a ‘flow’ (absorbed in a task) and playing with toys. The resistance to interruption is an indicator of having a good time.

    Together with other specialists Kahneman developed a measure of the well-being of the experiencing self. Experience sampling seemed a good option, but it is burdensome and expensive. This led to the development of the ‘Day

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    How does your thinking affect your experience of happiness? – Chapter 38

    How does your thinking affect your experience of happiness? – Chapter 38

    The decision to marry someone reflects a huge error of ‘affection forecasting’. On their big day, the groom and bride know that the divorce rate is high, but they believe that these numbers do not apply to them.

    A study on the level of life satisfaction from the day people get married shows a gradual drop. It is argued that the honey moon phase fades and married life becomes a routine. Another example is plausible: heuristics of judgment. A mood heuristic is one way of answering questions about life-satisfaction. In addition to the current mood, people are likely to think about significant events in the recent past. Only a few relevant ideas come to mind, but most do not. The rating of life-satisfaction is heavily influenced by a small amount of highly available ideas, not by carefully weighting all life domains. People who recently

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