Communication, marketing, pr and sales - Theme

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Summaries, study notes, tips and tools for studying and working in Communication, Marketing, PR or Sales

Table of contents of the related topic term

Marketing and Sales

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Table of contents:

Marketing and Sales: study and knowledge
  • What is marketing, sales and communication?
  • Why study sales, and where is the best place to study, intern or work abroad?
  • Why study marketing, and where is the best place to study, intern or work abroad?
Marketing and Sales: summaries and study assistance
  • What is the homepage for summaries for marketing and sales?
  • What are the best textbooks for marketing, communication and sales summarized?
  • What are the best scientific articles for marketing, communication and sales summarized?
Marketing and Sales: summaries per related study field
Marketing and Sales: study and work skills
  • How to improve your study skills in the field of marketing, communication and sales?
  • Which skills are related to the field of marketing, communication and sales?
Marketing and Sales: study abroad, intern abroad and work abroad
  • Which activities, internships and vacancies abroad are related to the field of marketing, communication and sales?
  • Which organizations offer internships and activities in the field of marketing, communication and sales?
Marketing and Sales: shared experiences
  • What are the related spotlight blogs and contributions of other WorldSupporters?
Marketing and Sales: shared content
  • All shared content related to marketing, communication and sales: jobs, tips, summaries, organizations and blogs
  • Search all shared content
Communication and marketing: home bundle

Communication and marketing: home bundle

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Main content and contributions for communication, information, marketing and sales

Communication, marketing, pr and sales - Theme
Summaries: legendary standard works, literature and manuals about marketing

Summaries: legendary standard works, literature and manuals about marketing

Summaries: home page for communication and marketing

Summaries: home page for communication and marketing

Summaries for communication, information and marketing

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  • Read on for the highlighted studies and pages
Summaries: the best textbooks for communication and marketing summarized
Summaries: legendary standard works, literature and manuals about marketing
Summaries: the best scientific articles for communication and marketing summarized
Summaries: the best definitions, descriptions and lists of terms for communication and marketing
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Summaries: the best textbooks for communication and marketing summarized

Summaries: the best textbooks for communication and marketing summarized

Summaries of the best textbooks for communication and marketing

What is this page about?

Where to go next?

  • Read on for highlighted summaries.
  • Click on the topic of your interest, then use the links to go to the summaries
Summary of Principles of Marketing by Kotler and Armstrong - 18th edition
Summary of The Psychology of Advertising by Fennis and Stroebe - 3rd edition
Summary of Influence: Science and Practice by Cialdini - 5th edition
Summary with Strategic Market Management by Aaker & McLoughlin - 1st edition
Summary of the 4th edition of Cross-Cultural Management by Thomas and Peterson
Summary Global Marketing (Hollensen)
Summary: Marketing Research, an applied approach by Malhotra
Critical thinking: A concise guide by Bowell & Kemp (4th edition) - a summary
Summary with Marketing Management with MyMarketingLab: Global Edition by Kotler and Keller
Samenvattingen: de beste studieboeken voor communicatie en marketing samengevat
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Summaries: the best scientific articles for communication and marketing summarized

Summaries: the best scientific articles for communication and marketing summarized

Article summaries communication and marketing

What is this page about?

  • Type: summaries of scientific articles and academic papers
  • Language: English
  • Access: public

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Read ahead for the summaries per article

The effect of linguistic abstraction on interpersonal distance van Reitsma - van Rooijen et. al (2007) - Article
Social interaction with computers. An interpretation of Weizenbaum's ELIZA an her heritage - Pruijt (2006) - Article
Perceptual attributes of voice: development and use of rating scales van Gelfer (1988) - Article
Discrepancy arousal theory and cognitive valence theory - Guerrero et. al (2001) - Article
Article summary with Learning in and about a filtered universe: young people’s awareness and control of algorithms in social media by de Groot a.o. - 2023
The role of the self in responses to health communications: a cultural perspective van Sherman et. al. (2011) - Article
The communicative functions of paralanguage and prosody van Street (1990) - Article
Turn-taking in conversations van Wiemann en Knapp (1975) - Article
Communication accommodation theory van Shepard et. al. (2001) - Article
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Summaries: the best definitions, descriptions and lists of terms for communication and marketing

Summaries: the best definitions, descriptions and lists of terms for communication and marketing

Key terms, definitions and concepts summarized in the field of Communication and marketing

What is this page about?

  • Contents: a selection of terms, definitions and concepts for Communication and marketing
  • Study areas: Graphic design and Media design, Marketing and Sales, Public relations and public affairs, Social media and mutlimedia
  • Language: English
  • Access: Public

Where to go next?

What to find below?

  • Read on for the key terms and definitions summarized in the field of communication and marketing
  • Click on the term of your interest
What is marketing, why would you study it, and where is the best place to study, intern or work abroad?
What is communication, why would you study it, and where is the best place to study, intern or work abroad?
What is international communication, why study it, how to learn it, and where is the best place to study it abroad?
What is sales, why would you study it, and where is the best place to study, intern or work abroad?
What is media studies, why would you study it, and where is the best place to study, intern or work abroad?
What is marketing management, why would you study it, and where is the best place to study, intern or work abroad?
What is communication sciences, why would you study it, and where is the best place to study, intern or work abroad?
What is intercultural communication, why would you study it, and where is the best place to study, intern or work abroad?
What is media sciences, why would you study it, and where is the best place to study, intern or work abroad?
What is media design, why would you study it, and where is the best place to study, intern or work abroad?
What is graphic design, why would you study it, and where is the best place to study, intern or work abroad?
What is social media, why would you study it, and where is the best place to study, intern or work abroad?
What is multi media, why would you study it, and where is the best place to study, intern or work abroad?
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Organizations for marketing, communication and PR abroad

Organizations for marketing, communication and PR abroad

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Activities, internships, paid work, services or volunteer work in marketing and communication

Marketing, communication and PR abroad: by position

For job roles and duties related to activities, internships and jobs abroad, see:
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Communicatie en marketing: basisbundel

Communicatie en marketing: basisbundel

Themes: home bundles per study and working fields

Themes: home bundles per study and working fields

Summaries: the best textbooks for communication and marketing summarized

Summaries: the best textbooks for communication and marketing summarized

Summaries of the best textbooks for communication and marketing

What is this page about?

Where to go next?

  • Read on for highlighted summaries.
  • Click on the topic of your interest, then use the links to go to the summaries
...more on this page, or read on below >>
Summary of Principles of Marketing by Kotler and Armstrong - 18th edition
Summary of The Psychology of Advertising by Fennis and Stroebe - 3rd edition
Summary of Influence: Science and Practice by Cialdini - 5th edition
Summary with Strategic Market Management by Aaker & McLoughlin - 1st edition
Summary of the 4th edition of Cross-Cultural Management by Thomas and Peterson
Summary Global Marketing (Hollensen)
Summary: Marketing Research, an applied approach by Malhotra
Critical thinking: A concise guide by Bowell & Kemp (4th edition) - a summary
Summary with Marketing Management with MyMarketingLab: Global Edition by Kotler and Keller
Samenvattingen: de beste studieboeken voor communicatie en marketing samengevat
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Summaries: the best definitions, descriptions and lists of terms for communication and marketing

Summaries: the best definitions, descriptions and lists of terms for communication and marketing

Key terms, definitions and concepts summarized in the field of Communication and marketing

What is this page about?

  • Contents: a selection of terms, definitions and concepts for Communication and marketing
  • Study areas: Graphic design and Media design, Marketing and Sales, Public relations and public affairs, Social media and mutlimedia
  • Language: English
  • Access: Public

Where to go next?

What to find below?

  • Read on for the key terms and definitions summarized in the field of communication and marketing
  • Click on the term of your interest
...more on this page, or read on below >>
What is marketing, why would you study it, and where is the best place to study, intern or work abroad?

What is marketing, why would you study it, and where is the best place to study, intern or work abroad?

Marketing: what is it, why would you study it, and where is the best place to study or work abroad?

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What is marketing?

  • Marketing is the field that focuses on understanding people and connecting their needs to products, services, and ideas.
  • It is about creating value, communicating it clearly, and making sure it reaches the right audience.
  • Marketing acts as a bridge between organizations and the people they want to serve.
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What are the main reasons for being active in the field of marketing?

  • Marketing puts you in a position where you actively shape how people perceive products, services, organizations, and ideas.
  • You learn how decisions are influenced in real-life situations, from everyday consumer choices to strategic business investments.
  • Marketing gives you direct insight into how organizations respond to change, competition, and shifting social or technological trends.
  • The field allows you to combine creativity with evidence, turning ideas into actions that can be measured and improved.
  • Marketing experience remains relevant across countries and sectors because every organization depends on communication, positioning, and trust.
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What skills do you need to participate in marketing?

  • To analyse: marketing often appeals to people who enjoy exploring markets, audiences, and behavior through patterns and interpretation.
  • To be creative: the field tends to draw those who like shaping ideas, stories, and concepts into meaningful messages.
  • To communicate: marketing suits people who enjoy translating insights into clear and engaging communication.
  • To be entrepreneurial: the field is often associated with people who are drawn to initiative, experimentation, and opportunity.
  • To collaborate: marketing commonly involves working with others across teams, disciplines, and organizational settings.
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What motivates people to study or work in marketing?

  • Be and feel connected: marketing often attracts people who value understanding others and creating meaningful connections between organizations, products, ideas, and audiences.
  • Be and feel involved: the field suits people who like being close
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What is communication, why would you study it, and where is the best place to study, intern or work abroad?

What is communication, why would you study it, and where is the best place to study, intern or work abroad?

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What is communication?

  • Communication is the field that focuses on how people create, share, interpret, and understand messages.
  • It examines how meaning is constructed through verbal and nonverbal communication in different contexts.
  • Communication connects individuals, groups, organizations, and societies through interaction, media, and shared understanding.
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What are the main reasons for being active in the field of communication?

  • Communication plays a central role in how people relate to each other, make decisions, and shape social reality.
  • The field offers insight into how messages influence attitudes, behavior, and relationships.
  • Communication helps explain how organizations, institutions, and media function and interact with their environments.
  • The field combines theoretical understanding with practical relevance across many sectors.
  • Communication expertise remains relevant internationally, as interaction and meaning-making are shaped by cultural and social contexts.
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What skills do you need to participate in communication?

  • To communicate: the field often attracts people who enjoy expressing ideas clearly, listening attentively, and adjusting messages to different audiences and contexts.
  • To analyse: communication appeals to those who are interested in examining messages, interactions, and media in a critical and structured way.
  • To be empathic: the field suits people who are attentive to perspectives, emotions, and intentions in communication processes.
  • To collaborate: communication often attracts people who are comfortable working within teams, organizations, or multidisciplinary settings.
  • To be authentic: the field appeals to those who value credibility and consistency in how communication is shaped and perceived.
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What motivates people to study or work in communication?

.....read more
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What is international communication, why study it, how to learn it, and where is the best place to study it abroad?

What is international communication, why study it, how to learn it, and where is the best place to study it abroad?

International communication: what is it, why would you study it, and where is the best place to go abroad?

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What is international communication?

  • International communication focuses on how information, ideas, and messages move across national and cultural boundaries.
  • The field examines communication in contexts shaped by different languages, cultures, political systems, and power relations.
  • International communication explores how meaning is created, negotiated, and contested in a globally connected world.
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What are the main reasons for being active in the field of international communication?

  • The field helps explain how communication influences relationships between countries, cultures, and communities.
  • International communication provides insight into how global media, technology, and politics shape public discourse.
  • The field supports understanding and cooperation in situations marked by cultural diversity and inequality.
  • International communication connects theory with real-world challenges such as migration, conflict, and development.
  • The discipline remains relevant across sectors where cross-border interaction and global perspectives are essential.
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What skills do you need to participate in international communication?

  • To communicate: you need to express ideas clearly while adapting to cultural and contextual differences.
  • To be empathic: understanding perspectives shaped by different cultural and social backgrounds is essential.
  • To analyse: the field requires critical analysis of media, discourse, and power relations.
  • To be aware of surroundings: international contexts demand sensitivity to political, cultural, and historical factors.
  • To collaborate: international communication often involves working in diverse and multidisciplinary teams.
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What motivates people to study or work in international communication?

.....read more
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What is sales, why would you study it, and where is the best place to study, intern or work abroad?

What is sales, why would you study it, and where is the best place to study, intern or work abroad?

Sales: what is it, why would you study it, and where is the best place to study or work abroad?

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What is sales?

  • Sales is the field that focuses on connecting people, organizations, products, and services through communication, trust, and exchange.
  • It is about understanding what customers or clients need and translating that into solutions, partnerships, or purchasing decisions.
  • Sales acts as a bridge between organizations and the markets, businesses, or communities they want to reach.
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What are the main reasons for being active in the field of field of sales?

  • Sales places you directly in environments where communication, negotiation, and decision-making shape real outcomes.
  • You learn how organizations build relationships with customers, partners, and clients across different sectors and cultures.
  • The field provides insight into how trust, persuasion, and long-term cooperation influence business and society.
  • Sales combines strategic thinking with practical interaction, making it relevant in both commercial and non-commercial contexts.
  • Experience in sales remains valuable internationally because organizations everywhere depend on relationships, communication, and exchange.
  • The discipline exposes you to changing technologies, markets, and customer expectations in a highly dynamic environment.
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What skills do you need to participate in sales?

  • To communicate: sales often attracts people who enjoy explaining ideas clearly and adapting conversations to different audiences and situations.
  • To be convincing: the field tends to suit people who are interested in persuasion, negotiation, and presenting value in a credible way.
  • To be empathic: sales commonly involves understanding motivations, concerns, and expectations of customers or partners.
  • To network: the field often appeals to people who like building long-term professional relationships across organizations and cultures.
  • To be result oriented: sales environments frequently involve targets, measurable outcomes, and continuous improvement.
  • To be flexible: sales work regularly requires adapting to changing markets, customer expectations, and communication styles.
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What motivates people to study or work in sales?

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What is media studies, why would you study it, and where is the best place to study, intern or work abroad?

What is media studies, why would you study it, and where is the best place to study, intern or work abroad?

Media Studies: what is it, why would you study it, and where is the best place to study or work abroad?

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What is media studies?

  • Media Studies examines how media systems influence culture, politics, communication, and everyday life across different societies and historical periods.
  • The field combines perspectives from communication theory, sociology, cultural analysis, technology studies, journalism, and digital culture.
  • Study and work in this field often involve analysing media content, understanding audiences, researching communication systems, and exploring how information circulates internationally.
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What are the main reasons for being active in the field of media studies?

  • The field is relevant in societies where digital communication, social platforms, streaming services, and visual culture increasingly shape public debate and social interaction.
  • Media Studies often attracts people who are interested in understanding how narratives, representation, and public opinion are constructed across countries and cultures.
  • International study or internships expose participants to different media systems, censorship structures, cultural industries, and communication styles.
  • The work commonly involves observing how organizations, governments, brands, journalists, creators, and audiences interact within rapidly changing information environments.
  • The discipline tends to appeal to people who combine analytical interests with curiosity about technology, culture, politics, storytelling, and social change.
Back to top

What skills do you need to participate in media studies?

  • To analyse: media research frequently involves interpreting narratives, identifying patterns in communication, and evaluating how meaning is constructed in different contexts.
  • To communicate: the field revolves around language, visual communication, persuasion, and interaction between organizations, audiences, and communities.
  • To be creative: creative thinking helps when developing media concepts, analysing campaigns, producing content, or exploring alternative perspectives.
  • To form an opinion: Media Studies encourages independent interpretation and critical reflection on information, ideology, and representation.
  • To be aware of your surroundings: media landscapes differ strongly between regions, making social awareness and cultural sensitivity important in international settings.
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What is marketing management, why would you study it, and where is the best place to study, intern or work abroad?
What is communication sciences, why would you study it, and where is the best place to study, intern or work abroad?
What is intercultural communication, why would you study it, and where is the best place to study, intern or work abroad?
What is media sciences, why would you study it, and where is the best place to study, intern or work abroad?
What is media design, why would you study it, and where is the best place to study, intern or work abroad?
What is graphic design, why would you study it, and where is the best place to study, intern or work abroad?
What is social media, why would you study it, and where is the best place to study, intern or work abroad?
What is multi media, why would you study it, and where is the best place to study, intern or work abroad?
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SPOTLIGHT

Summaries: legendary standard works, literature and manuals about marketing

Summaries: legendary standard works, literature and manuals about marketing

Summaries of legendary standard works, literature and manuals related to marketing and business

Summary of Organizational Behavior by Robbins and Judge - 19th Global edition

Summary of Organizational Behavior by Robbins and Judge - 19th Global edition

Table of contents

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What is organizational behavior? - Chapter 1

Why is organizational behavior important?

To understand the importance of organizational behavior, it is important to look at history. Until the 1980s, business schools focused on the technical aspects of management, such as economics, financing and quantitative techniques. Human behavior and skills to deal with people were not seen as very important. But, since then, business schools became aware of the fact that interpersonal skills are very important when it comes to a manager's effectiveness. A lack of interpersonal skills can even lead to the top reason why employees fail to advance in their position.

In organizational behavior, one of the key principles is to improve interpersonal skills. When managers have good developed interpersonal skills, this will lead to attraction of more high-performing employees for the organizations. A second important benefit of studying organizational behavior is that it can help to make a workplace great, instead of just good. And, since it is known that companies that are seen as a 'good place to work' generate superior financial performance, it is good to make companies a good place to work. Thirdly, the quality of workplace relationships has strong connections to things such as job satisfaction, stress and turnover. Social relationships among coworkers and supervisors is also strongly related to overall job satisfaction, lower stress at work and lower intentions to quit. The fourth benefit of having knowledge about organizational behavior is that it can foster social responsibility awareness. This is important because corporate social responsibility (CSR) is an important topic. CSR will be discussed in Chapter 3.

Management and organizational behavior

The role of a

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Summary Essentials of Organizational Behavior by Robbins & Judge - 14th edition
The Robbins & Judge Bundle: summaries for Essentials of Organizational Behavior
BulletPoints Organizational Behavior Robbins & Judge
Examtests with the 14th edition of Essentials of Organizational Behavior - Robbins & Judge
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List of important terms for Global Marketing: a decision-oriented approach

List of important terms for Global Marketing: a decision-oriented approach

List of important terms and definitions for Global Marketing

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Chapter 1: International marketing within the firm

Customer experience. The use of products in combination with services to engage the individual customer in a way that creates a memorable event. This can be characterized into one of the four groups: entertainment, educational, aesthetic or escapist.

Deglobalization. Moving away from the globalization trends and regarding each market as special, with his own economy, culture and religion.

Economies of scale. Accumulated volume in production, resulting lower cost price per unit.

Economies of scope. Reusing a resource from one business or country into another business or country.

Globalization. Reflects the trend of firms buying, developing, producing and selling products and services on a worldwide base.

Global integration. Recognizing the similarities between international markets and integrating them into the overall global strategy.

Global marketing. The commitment of the firm to coordinate its marketing activities across national boundaries in order to find and satisfy global customers.

Glocalization. The development and selling of products or services intended for the global market, but adapted to suit local culture and behaviour.

Internationalization. Doing business in many countries of the world, but often limited to a certain region like Europe.

LSEs Firms with more than 250 employees. Large Scale Enterprises.

Market responsiveness. Responding to each market's needs and wants.

SMEs. Small and medium sized enterprises. Companies with fewer than 50 employees are small enterprises. Companies with less than 250 employees are medium enterprises.

Value chain. A categorization of the firm's activities providing value for the customers and profit for the company.

Value networks. The formation of several firm's value chains into a network, where each company contributes a small part to the total value chain.

Value shops. A model for solving problems in a service environment. Value created by mobilizing resources and deploying them to solve a specific customer problem.

Virtual value chain. An extension of the conventional value chain, where the information processing itself can create value for customers.

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Chapter 4: Establishing international competitiveness

Blue oceans. The unserved market, where competitors are not yet structured and the market is unknown. It's about avoiding head to head competition.

Competences. Combination of different resources into capabilities and later competences being something that the firm is really good at.

Competitive benchmarking. A technique for assessing relative marketplace performance compared with main competitors.

Competitive triangle. Consist of a customer, the firm

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Summary Global Marketing (Hollensen)

Summary Global Marketing (Hollensen)

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Chapter 1: International marketing within the firm

We are entering a new phase of globalisation in which an ultimate model for success does not exist and whereby companies from every part of the world compete. This chapter contains an introduction to globalization. We will discuss the process of developing the global marketing plan, the two main types of enterprises, the development of the concept of global marketing, global integration and market responsiveness, the value chain and global experimental marketing.

Globalisation: the trend of companies buying, developing, producing and selling products and services in most countries and regions of the world. It increases the companies’ competitiveness and facilitates innovation.

Internationalisation: doing business in many countries of the world, but often limited to a certain region, e.g. Europe. It is unlikely to be successful unless the company prepares in advance.

The process of developing the global marketing plan contains the decision whether to internationalize, deciding which markets to enter, deciding on the Market entry strategy, designing the global marketing programme and implementing and coordinating the global marketing plan.

There are two types of enterprises:

  1. LSEs (Large Scale Enterprises): firms with more than 250 employees. Comprise 1% of all firms.

  2. SMEs (Small and Medium-sized Enterprises): small firms have fewer than 50 employees; medium firms have fewer than 250 employees. Comprise 99% of all firms.

There are a few main qualitative differences between marketing and management style in SMEs and LSEs:

Resources:

  • Financial: SMEs have a lack of financial resources due to limited equity.

  • Business education/specialist expertise: SMEs have a lack of specialist expertise because managers are untrained in formal business disciplines.

Additionally, SMEs managers do not have knowledge about global marketing expertise. Therefore, the owners of SMEs are often closely involved with the firm’s processes.

Formation of strategy/decision-making processes: both the intended (or deliberate) strategy and the emergent strategy result in the realized strategy of a firm, Figure 1.3. LSEs mainly use the intended strategy and SMEs mainly use the emergent strategy. LSEs also use the approach logical incrementalism, Figure 1.4. They implement small adjustments, and when it is proved that they are successful further development of the strategy takes place. If the environmental change moves apart from the changes due to the incremental strategy, strategic drift arises. SMEs use

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Summary: A Framework for Marketing Management

Summary: A Framework for Marketing Management

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A. Defining Marketing for the 21st Century

 

The new economy is based on the Digital Revolution and the management of information. It is characterized by the Information Age, with promises of more accurate levels of production, more targeted communications, and more relevant pricing.

 

The old economy, on the other hand, was based on the Industrial Revolution, manufacturing industries, and standardization of products to achieve economies of scale. It is characterized by the Industrial Age, which focused on mass-production and mass-consumption with promises of efficiency.

 

The new economy has allowed for more capabilities for consumers and companies;

 

Consumers can now:

  • Find lowest prices as a consequence of their increase in buying power.

  • Access a greater variety of available goods and services. (e.g. through Amazon.com)

  • Access large amounts of information about anything

  • Interact, place and receive orders easily, 24/7 and from any location.

  • Compare notes on products and services.

 

Companies can now:

  • Operate powerful new information and sales channels to inform and promote their businesses and products.

    • e.g. Using Web sites.

  • Collect fuller and richer information about markets, customers, prospects, and competitors.

  • Speed up and facilitate internal Communication among employees.

    • e.g. Intranet

    • e.g. Extranets with suppliers

  • Communicate with customers and prospects in a “two-way” manner, and have more efficient transactions.

  • Send ads, coupons, samples, and information to those customers that requested it.

    • e.g. Internet, allows for the comparison of prices  improving purchasing

  • Customize offerings and services to individual customers.

  • Improve purchasing, recruiting, training, and internal and external communications.

  • Improve logistics and operations, saving costs and improving accuracy and quality.

 

These capabilities of consumers and customers create new forces, the question and focus is on how these new forces will change marketing.

 

Marketing deals with identifying and meeting human social needs; “meeting needs profitably”. Companies are motivated to turn a private or social need into a profitable business opportunity, e.g. Ikea identified the need for good.....read more

Summaries: legendary standard works, literature and manuals about marketing
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The Most Common Mistakes Companies Make with Global Marketing by Nataly Kelly - Article

The Most Common Mistakes Companies Make with Global Marketing by Nataly Kelly - Article

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1. Does the company specify its target country?

Instead of targeting a region as big as, for example, Asia or Europe, company executives would be wise to specify which Asian country is targeted. Generalising a region would be unwise because customers are likely to identify on a national level. For marketing, bespoke marketing management is the keyword here because cultural norms, local laws, specific business practises and currency are different per country. Market research should be localised and focused on understanding local customer behaviour, market size, local competitors and where the company product can fit in this market matrix.

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2. Is the company paying attention to internal data?

For a company to develop a global market strategy there are three important data points to look at:

  1. What is the estimated opportunity available in that (specific) market?

  2. What is the ease of doing business in that market?

  3. What is the level of success already enjoyed in that market?

More often than not companies rely on external date for making decisions. But for question 2 and 3 internal company data is likely to provide a better answer. How much investment creates how many leads? What are the sales cycles? Answers to these questions are better sought within the company, since third-party data sources are not as familiar with the product, brand and customer of the company.

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3. Are you adapting your sales and marketing channels?

Every company needs to tailor its channels to the local condition when entering a new market. Whatever might have worked in the home market, might not work abroad. When you are selling through social media, choosing the right platform per country is essential. Twitter might be popular in one country while another country has its own popular social channel. Another example is in countries with high cultural value attached to relationships, it might be wise to sell through local partners such as resellers instead of relying on direct sales methods. Relying in local data an in-country experts is highly recommended.

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4. Are you adapting the product offering to the new

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The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

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What is The Principles of Marketing about?

  • This handbook is the most widely used book on marketing. It provides a solid introduction to what marketing is all about and explains in a complex way how to create value to build and maintain relationships with customers.
  • The book reflects today's society more than some other books on marketing. It shows how consumers make a product or brand part of their lives and share it with each other in an interactive way.

How is The Principles of Marketing organized?

  • The book starts with the ten
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The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

What is The Principles of Marketing about?

  • This handbook is the most widely used book on marketing. It provides a solid introduction to what marketing is all about and explains in a complex way how to create value to build and maintain relationships with customers.
  • The book reflects today's society more than some other books on marketing. It shows how consumers make a product or brand part of their lives and share it with each other in an interactive way.

How is The Principles of Marketing organized?

  • The book starts with the ten basic principles that underlie marketing, the five steps of the marketing process, the 4 P's of the marketing mix and how you can connect a marketing strategy to the business strategy.
  • The consumer perspective is then discussed. It discusses how to research the market, the market environment, consumer behavior and marketing between companies.
  • In this context, the book is about marketing design. The most common parts of a marketing strategy are studied: choosing a target group, determining the approach of products/services/brands, determining the price, identifying marketing channels, choosing sales channels, engaging consumers and shaping advertising/PR/online marketing/social media marketing.
  • After this practical design of marketing, the book goes one step further and discusses options that can provide something extra: competitive advantage, marketing abroad and sustainable marketing.

Who wrote The Principles of Marketing ?

  • Philip Kotler is one of the lead authors of the book.
  • Gary Armstrong is one of the lead authors of the book.
  •  In addition, several authors have contributed to the European and GlobWhat are the principles of marketing about?

Which summaries and study notes can be used with The Principles of Marketing

  • This bundle contains below the most used and favorite summaries, lecture notes and practice exams for marketing and the books of Kotler and Armstrong
Summary Principles of Marketing by Kotler

Summary Principles of Marketing by Kotler

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Chapter 1: Basic concepts of marketing

Simply put, marketing is managing profitable relationships, by attracting new customers by superior value and keeping current customers by delivering satisfaction. Marketing must be understood in the sense of satisfying customer needs. Marketing can be defined as the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. A five-step model of the marketing process will provide the structure of this chapter.

Understanding the marketplace and customer needs

There are five different core customer and marketplace concepts.

  1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power.
  2. Market offerings are a combinations of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers.
  3. Value and satisfaction are key building blocks for customer relationships.
  4. Exchanges are the acts of obtaining a desired object form someone by offering something in return. Marketing consists of actions trying to build an exchange relationship with an audience.
  5. A market is the set of all actual and potential buyers of a product or service. Marketing involves serving a market of final consumers in the face of competitors.

Designing a customer-driven marketing strategy

Marketing management is the art and science of choosing target markets and building profitable relationships with them. The aim is to find, attract, keep and grow the targeted customers by creating and delivering superior customer value. The target audience can be selected by dividing the market into customer segments (market segmentation) and selecting which segments to go after (target marketing). A company must also decide how to serve the targeted audience, by offering a value proposition. A value

.....read more
The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
Summary with the 19th edition of Principles of Marketing by Kotler and Armstrong
Summary of Principles of Marketing by Kotler and Armstrong - 18th edition
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Summary with the 19th edition of Principles of Marketing by Kotler and Armstrong

Summary with the 19th edition of Principles of Marketing by Kotler and Armstrong

Summary of Principles of Marketing by Kotler and Armstrong

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Which basic concepts are used in marketing? - Chapter 1

What is marketing?

Marketing is the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return. The goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering value and satisfaction.

The marketing process can be explained in five steps. The first four steps in the marketing process creates value for customers. In the final step, the company rewards of its strong customer relationships by capturing value from customers.

What are the five steps in the model of the marketing process for creating and capturing customer value?

Step 1: Understanding the marketplace and customer needs

There are five different core customer and marketplace concepts:

  • Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power.
  • Market offerings are a combination of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers.
.....read more
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Summary of Principles of Marketing by Kotler and Armstrong - 18th edition

Summary of Principles of Marketing by Kotler and Armstrong - 18th edition

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Which basic concepts are used in marketing? - Chapter 1

What is marketing?

Marketing is the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return. The goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering value and satisfaction.

The marketing process can be explained in five steps. The first four steps in the marketing process creates value for customers. In the final step, the company rewards of its strong customer relationships by capturing value from customers.

What are the five steps in the model of the marketing process for creating and capturing customer value?

Step 1: Understanding the marketplace and customer needs

There are five different core customer and marketplace concepts.

  1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power.
  2. Market offerings are a combination of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers.
  3. Value and satisfaction
.....read more
The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
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Summary of Principles of Marketing by Armstrong and Kotler: 16th edition

Summary of Principles of Marketing by Armstrong and Kotler: 16th edition

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Chapter A: Basic concepts of marketing

Simply put, marketing is managing profitable relationships, by attracting new customers by superior value and keeping current customers by delivering satisfaction. Marketing must be understood in the sense of satisfying customer needs. Marketing can be defined as the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. A five-step model of the marketing process will provide the structure of this chapter.
 

Understanding the marketplace and customer needs
 

There are five different core customer and marketplace concepts.

  1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power.
  2. Market offerings are a combinations of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers.
  3. Value and satisfaction are key building blocks for customer relationships.
  4. Exchanges are the acts of obtaining a desired object form someone by offering something in return. Marketing consists of actions trying to build an exchange relationship with an audience.
  5. A market is the set of all actual and potential buyers of a product or service. Marketing involves serving a market of final consumers in the face of competitors.

 

Designing a customer-driven marketing strategy
 

Marketing management is the art and science of choosing target markets and building profitable relationships with them. The aim is to find, attract, keep and grow the targeted customers by creating and delivering superior customer value. The target audience can be selected by dividing the market into customer segments (market segmentation) and selecting which segments to go after (target marketing). A company must also decide how to serve the targeted audience, by offering a value proposition. A value proposition is the set of benefits or values a company promises to deliver.

 

There are five alternative concepts that companies.....read more

The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
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Summary of Principles of marketing by Kotler: 15th edition

Summary of Principles of marketing by Kotler: 15th edition

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Chapter 1: Basic concepts of marketing

Simply put, marketing is managing profitable relationships, by attracting new customers by superior value and keeping current customers by delivering satisfaction. Marketing must be understood in the sense of satisfying customer needs. Marketing can be defined as the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. A five-step model of the marketing process will provide the structure of this chapter.
Understanding the marketplace and customer needs
There are five different core customer and marketplace concepts.
1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power.
2. Market offerings are a combinations of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers.
3. Value and satisfaction are key building blocks for customer relationships.
4. Exchanges are the acts of obtaining a desired object form someone by offering something in return. Marketing consists of actions trying to build an exchange relationship with an audience.
5. A market is the set of all actual and potential buyers of a product or service. Marketing involves serving a market of final consumers in the face of competitors.
Designing a customer-driven marketing strategy
Marketing management is the art and science of choosing target markets and building profitable relationships with them. The aim is to find, attract, keep and grow the targeted customers by creating and delivering superior customer value. The target audience can be selected by dividing the market into customer segments (market segmentation) and selecting which segments to go after (target marketing). A company must also decide how to serve the targeted audience, by offering a value proposition. A value proposition.....read more

The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
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Summary with Marketing Management with MyMarketingLab: Global Edition by Kotler and Keller

Summary with Marketing Management with MyMarketingLab: Global Edition by Kotler and Keller

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Chapter 1: Defining marketing for the 21st century

Nowadays economy is based on the Digital Revolution and information management. It promises more accurate levels of production, more targeted communications, and more relevant pricing, and is therefore characterized by the so-called Information Age.

The new economy differs a lot from the old economy, which was based on the Industrial Revolution, manufacturing industries, and standardization of products to achieve economies of scale. The old economy is characterized by the Industrial Age, which focused on mass-production and mass-consumption with a focus on efficiency.

The new economy has provided more capabilities to both consumers and businesses. Consumers can now:

  • Find the lowest prices, caused by their increase in buying power.
  • Access a greater variety of available goods and services. (e.g. through Amazon.com)
  • Access large amounts of information about anything
  • Interact, place and receive orders easily, 24/7 and from any location.

Compare notes on products and services.

Companies can now operate powerful new information and sales channels to inform the consumer and promote their businesses and products.

e.g. Using Web sites:

  • Collect fuller and richer information about markets, customers’ needs, prospects, and competitors.
  • Businesses can speed up and facilitate internal Communication among employees.

e.g. Intranet:

  • Businesses can now communicate with customers and prospects in a “two-way” manner, and have more efficient transactions.

e.g. Extranets with suppliers:

  • Send ads, coupons, samples, and information to those customers that requested it.
  • Customize offerings and services to the needs and wants of individual customers.
  • Improve purchasing, recruiting, training, and internal and external communications.

e.g. Internet, allows organizations for the comparison of prices, improving purchasing, logistics and operations, saving costs and improving accuracy and quality.

These new capabilities of consumers and customers create new.....read more

The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
What is marketing management, why would you study it, and where is the best place to study, intern or work abroad?
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De Kotler bundel: samenvattingen en studiehulp bij 'The Principles of Marketing' door Kotler en Armstrong

De Kotler bundel: samenvattingen en studiehulp bij 'The Principles of Marketing' door Kotler en Armstrong

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Samenvattingen en studiehulp bij 'The Principles of Marketing van Kotler en Armstrong

Waar gaat de 'The Principles of Marketing' over?

  • Dit handboek is het meest gebruikte boek over marketing. Het geeft een stevige introductie tot wat marketing inhoudt en legt op een begrijpelijke manier uit hoe je waarde kunt creëren om relaties met klanten op te bouwen en te onderhouden.
  • Het boek reflecteert de huidige samenleving meer dan sommige andere boeken over marketing. Het laat zien hoe consumenten een product of merk onderdeel van hun leven maken en op een interactieve manier met elkaar
.......read more
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Communicatiewetenschappen en kennisoverdracht: De beste studieboeken samengevat

Communicatiewetenschappen en kennisoverdracht: De beste studieboeken samengevat

Samenvattingen en studiehulp bij Communicatiewetenschappen en kennisoverdracht

Inhoudsopgave

Nederlands:

  • Samenvatting bij het boek: Leren communiceren van Jansen e.a.
  • Samenvatting bij het boek: Schrijfcodes: schrijf beter, corrigeer sneller van Lohman - 3e druk
  • Samenvatting bij het boek: Communicatiekaart van Nederland: Overzicht van media en communicatie van Bakker en Scholten
  • Samenvatting bij het boek: Essentie van communicatie
  • Samenvatting bij het boek: Essentials of Negotiation van Lewicki - 5e druk
  • Samenvatting bij het boek: Organisational Communication, approaches and processes van Miller - 6e druk
  • Samenvatting bij het boek: Communication skills for medicine van Lloyd en Bor - 3e druk
  • Samenvatting bij het boek: Discourseanalyse, communicatie op de Werkvloer
  • Samenvatting bij het boek: Origins of human communication van Tomasello
  • Samenvatting bij het boek: Psychologische gespreksvoering: Een basis voor hulpverlening van Lang en Van der Molen - 18e druk
  • Samenvatting bij het boek: Recepten voor een Goed Gesprek van Esch e.a. - 1e druk
  • Samenvatting bij het boek: Understanding arguments van Fogelin - 9e druk
  • Samenvatting bij het boek: Argumentatie: Inleiding in het analyseren en beoordelen van betogen van Van Eemeren en Henkemans - 6e druk
  • Samenvatting bij het boek: McQuails Mass Communication theory van McQuail
  • Samenvatting bij het boek: Interplay: The Process of Interpersonal Communication van Adler
  • Samenvatting bij het boek: A First Look at Communication Theory van Griffin
  • Samenvatting bij het boek: Nachtmerrie of Droom: de ROI van Customer Media
  • Samenvatting bij het boek: Communicatieprofessionals en Ethiek - Morele Communicatievraagstukken in Organisaties van Krabbe
  • Samenvatting bij het boek: Applying Communication Theory for Professional Life van Dainton en Zelley
  • Samenvatting bij het boek: Persuasieve Communicatie (DCW3) van Fransen en Van Den Putte
  • Samenvatting bij het boek: Principes van Marketing van Kotler - 14e druk
  • Samenvatting bij het boek: Consumentengedrag, de basis van Weber
  • Samenvatting bij het boek:: Communicatie Handboek
  • Samenvatting bij het boek: Taal en Taalwetenschap
  • Samenvatting bij het boek: Marketingcommunicatiestrategie van Floor
  • Samenvatting bij het boek: Zakelijke communicatie 1 van Janssen
  • Samenvatting bij het boek: Zakelijke communicatie 2 van Janssen

Engels:

  • Summary with the book: Critical thinking: A concise guide by Bowell & Kemp - 4th edition
  • Summary with the book: The Psychology of Advertising by Fennis & Stroebe - 3rd edition

Over Communicatiewetenschappen en kennisoverdracht

  • Communicatiewetenschappen bestuderen hoe informatie wordt geproduceerd, verspreid en ontvangen, met als doel de processen van menselijke communicatie beter te begrijpen. Kennisoverdracht is een specifiek onderdeel van communicatiewetenschappen en richt zich op hoe kennis en informatie wordt overgedragen van de ene persoon of groep naar de andere, bijvoorbeeld via onderwijs,
...more on this page, or read on below >>
Boeksamenvatting bij Leren communiceren van Jansen e.a.
Boeksamenvatting bij de 3e druk van Schrijfcodes: schrijf beter, corrigeer sneller van Lohman
Boeksamenvatting bij Communicatiekaart van Nederland: Overzicht van media en communicatie van Bakker en Scholten
Samenvatting: Essentie van communicatie
Samenvatting van Essentials of Negotiation van Lewicki - 5e druk
Samenvatting bij Organisational Communication, approaches and processes - Miller - 6e druk
Samenvatting bij Communication skills for medicine - Lloyd & Bor - 3e druk
Discourseanalyse, communicatie op de Werkvloer
Samenvatting Origins of human communication (Tomasello)
Samenvatting van Psychologische gespreksvoering: Een basis voor hulpverlening van Lang en Van der Molen - 18e druk
Boeksamenvatting bij de 1e druk van Recepten voor een Goed Gesprek van Esch e.a.
Samenvatting bij Understanding arguments van Fogelin - 9e druk
Samenvatting van Argumentatie: Inleiding in het analyseren en beoordelen van betogen van Van Eemeren en Snoeck Henkemans - 6e druk
Boeksamenvatting bij McQuails Mass Communication theory van McQuail
Samenvatting Interplay: The Process of Interpersonal Communication (Adler)
Samenvatting A First Look at Communication Theory van Griffin
Samenvatting Nachtmerrie of Droom: de ROI van Customer Media
Samenvatting Communicatieprofessionals en Ethiek - Morele Communicatievraagstukken in Organisaties - Krabbe
Samenvatting Applying Communication Theory for Professional Life (Dainton & Zelley)
Samenvatting Persuasieve Communicatie (DCW3), compiled by Marieke Fransen & Bas van den Putte
Samenvatting voor Principes van Marketing van Kotler: 14de druk
Samenvatting Consumentengedrag, de basis (Weber)
Samenvatting: Communicatie Handboek
Samenvatting: Taal en Taalwetenschap
Samenvatting Marketingcommunicatiestrategie (Floor)
Samenvatting Zakelijke communicatie 1 van Janssen
Samenvatting Zakelijke communicatie 2 van Janssen
Critical thinking: A concise guide by Bowell & Kemp (4th edition) - a summary
Summary of The Psychology of Advertising by Fennis and Stroebe - 3rd edition
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Internationale communicatie en interculturele communicatie: De beste studieboeken samengevat

Internationale communicatie en interculturele communicatie: De beste studieboeken samengevat

Samenvattingen en studiehulp bij Internationale communicatie en interculturele communicatie

 

 

 

    ...more on this page, or read on below >>
    Boeksamenvatting bij de 3e druk van Interculturele Communicatie van Nunez en Popma
    Samenvatting van Cultuur en opvoeding. Interculturele pedagogiek vanuit ecologisch perspectief van Eldering - 7e druk
    Samenvatting Cross-cultural Psychology; Critical thinking and contemporary applications - 5e druk
    Boeksamenvatting bij McQuails Mass Communication theory van McQuail
    Boeksamenvatting bij de 2005 editie van Mass Communication Theory van Davis en Baran
    Samenvatting Cross-cultural psychology (Berry et. al.)
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    Samenvattingen: de beste studieboeken over marketing en verkoop samengevat

    Samenvattingen: de beste studieboeken over marketing en verkoop samengevat

    Samenvattingen van de beste studieboeken over marketing en verkoop

    Waar gaat de pagina over?

    • Inhoud: Marketing is het proces waarbij je de behoeften en wensen van je doelgroep analyseert om vervolgens producten of diensten te ontwikkelen en te verkopen die aan die behoeften voldoen. Verkoop is een onderdeel van marketing en richt zich specifiek op het daadwerkelijk overtuigen van klanten om een product of dienst aan te schaffen
    • Studiegebieden: Marktonderzoek, Salesmanagement,  Grondslagen van de Marketing,  Zakelijke communicatie, Marketingcommunicatiestrategie,  Sportsponsoring, Media en reclame. EN: Consumer Behavior, Principles of Marketing Engineering, Essentials of Organizational Behavior
    • Taal: Nederlands, English
    • Toegang: Openbaar, Exclusive

    Waar kan je heen?

    • Lees verder voor de uitgelichte samenvattingen
    ...more on this page, or read on below >>
    Samenvatting Marktonderzoek (Kooiker)
    Samenvatting Salesmanagement (Rustenburg & Steenbeek)
    Samenvatting Persuasieve Communicatie (DCW3), compiled by Marieke Fransen & Bas van den Putte
    Boeksamenvatting bij Grondslagen van de Marketing van Verhage
    Samenvatting An Introduction into Marketing and Strategy (Ebbers & Pruppers)
    Samenvatting Zakelijke communicatie 1 van Janssen
    Samenvatting Zakelijke communicatie 2 van Janssen
    Samenvatting Marketingcommunicatiestrategie (Floor)
    Sportsponsoring van Kolijn & Kok
    Boeksamenvatting bij Media en reclame van Moorman, Faasse en Neijssens
    Boeksamenvatting bij de 5e druk van Consumer Behavior van Hoyer
    Boeksamenvatting bij Hoofdstukken 3 en 4 van Principles of Marketing Engineering van Rangaswamy
    Samenvattingen en studiehulp bij Essentials of Organizational Behavior van Scandura
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    Mediastudies en mediawetenschappen: De beste studieboeken samengevat

    Mediastudies en mediawetenschappen: De beste studieboeken samengevat

    Samenvattingen en studiehulp bij Mediastudies en mediawetenschappen

    Inhoudsopgave

    • Samenvatting bij het boek: Mass Communication Theory van Davis en Baran
    • Samenvatting bij het boek: McQuails Mass Communication theory van McQuail
    • Samenvatting bij het boek: Media en publiek: Theorieën over media-impact van De Boer en Brennecke
    • Samenvatting bij het boek: Media en reclame van Moorman e.a.
    • Samenvatting bij het boek: Media Effects van Potter
    • Samenvatting bij het boek: Media Ethics: Key Principles for Responsible Practice van Plaisance
    • Samenvatting bij het boek: Media Psychology van Brewer
    • Samenvatting bij het boek: Media Studies van Long en Wall
    • Samenvatting bij het boek: The culture of connectivity van Van Dijck
    • Samenvatting bij het boek: Film history: an introduction van Thompson en Bordwell
    • Samenvatting bij het boek: Televisiestudies van Hermes en Reesing
    • Samenvatting bij het boek: Bastard Culture! How User Participation Transforms Cultural Production van Schaefer
    • Samenvatting bij het boek: Inleiding Mediacultuur en de geschiedenis van Film
    • Samenvatting bij het boek: Film, a critical introduction van Pramaggiore en Wallis

    Over Mediastudies en mediawetenschappen

    • Mediastudies onderzoekt de productie, inhoud en effecten van media, zoals televisie, film, sociale media en kranten, op individuen en de maatschappij. Mediewetenschappen richt zich meer op de juridische, economische en ethische aspecten van media, en bestudeert hoe media worden gereguleerd en hoe ze invloed uitoefenen op de publieke opinie en het democratische proces.
    ...more on this page, or read on below >>
    Boeksamenvatting bij de 2005 editie van Mass Communication Theory van Davis en Baran
    Boeksamenvatting bij McQuails Mass Communication theory van McQuail
    Boeksamenvatting bij Media en publiek: Theorieën over media-impact van De Boer en Brennecke
    Boeksamenvatting bij Media en reclame van Moorman, Faasse en Neijssens
    Boeksamenvatting bij Media Effects van Potter
    Boeksamenvatting bij Media Ethics: Key Principles for Responsible Practice van Plaisance
    Boeksamenvatting bij Media Psychology van Brewer
    Boeksamenvatting bij Media Studies van Long en Wall
    Boeksamenvatting bij The culture of connectivity van Van Dijck
    Boeksamenvatting bij Film history: an introduction van Thompson en Bordwell
    Boeksamenvatting bij Televisiestudies van Hermes en Reesing
    Boeksamenvatting bij Bastard Culture! How User Participation Transforms Cultural Production van Schaefer
    Samenvatting Inleiding Mediacultuur en de geschiedenis van Film
    Samenvatting Film, a critical introduction (Pramaggiore & Wallis)
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    Artikelsamenvattingen van artikelen over marketing en communicatiewetenschap

    Artikelsamenvattingen van artikelen over marketing en communicatiewetenschap

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    Customer media in een sociaal medialandschap

    De vraag is hoe bedrijven, maar ook overheidsorganen en non-profitorganisaties binnen dit medialandschap hun boodschap aan de man kunnen brengen. Marketingcommunicatie op het sociale web vraagt om content die consumenten willen delen en die bijdraagt aan interactie. Via customer media wordt content geleverd die alleen maar werkt wanneer consumenten zich daar vrijwillig aan blootstellen. Er is een groot tussen wetenschap en praktijk over content marketing. Gelukkig wordt er meer onderzoek gedaan dan dat er in Web of Science-genoteerde bladen gepubliceerd wordt.

    Werking en effectiviteit van relatiebladen
    Onderzoek naar de effectiviteit van relatiebladen komt in drie smaken: onderzoek waarin lezers gevraagd wordt naar hun mening over de bladen die ze lezen; onderzoek waarin het lezen en waarderen van het blad wordt gerelateerd aan de waardering van het merk; en onderzoek waarin ontvangers worden vergeleken met niet-ontvangers. De resultaten van het eerste type onderzoek laten in het algemeen zien dat lezers positief zijn over de relatiebladen die ze ontvangen. Het schaarse onderzoek naar de effectiviteit van relatiebladen wijst dus in de richting van positieve effecten. Het is mogelijk om content te produceren vanuit een marketing- of communicatiedoelstelling die vrijwillig en langdurig geconsumeerd wordt. Een belangrijke vraag is welk type content customer media, ondanks het evidente eigenbelang van de zender, geloofwaardig maakt.

    In de vorm van relatiebladen wordt dus al jarenlang content geleverd die precies doet wat nu online onder het label content marketing zo belangrijk wordt gevonden: er wordt gecommuniceerd zonder te verkopen, klanten worden slimmer gemaakt en er zijn aanwijzingen dat dit gunstig is voor degene namens wie het blad wordt verzonden. De vraag is of deze kennis en vaardigheden voldoende zijn om succesvol te opereren binnen een sociaal medialandschap. De bedoeling van een aanwezigheid in sociale media is een rol te spelen in het online gesprek. Content wordt boeiender en relevanter wanneer er iets mee gedaan wordt en het bereikt daardoor meer consumenten. De toon die lijkt te werken doet denken aan dat inmiddels al wat oude sociale medium: de weblog.

    Onderzoek naar het gebruik van blogs door organisaties laat zien dat een open en uitnodigende toon ertoe bijdraagt dat een organisatie als meer interactief wordt ervaren, minder negatieve emoties oproept, en leidt tot meer identificatie met een organisatie.

    Duidelijk wordt gemaakt hoe wankel de empirische basis is van wat we kunnen zeggen over oude en nieuwe vormen van customer media. De focus van dat onderzoek moet niet zozeer liggen op al die nieuwe gadgets en technologieën, hoe verleidelijk ze ook zijn. Veel belangrijker is onderzoek naar de rol van interactie en content in de relatie tussen merk en consument. Online interacties maken een steeds groter deel uit van de merkervaringen die consumenten opdoen. De aard van deze interacties en van de content die aanleiding geeft tot interactie is belangrijker dan de technologie die dit alles mogelijk maakt.

    Zo is in de Customer Media Effectmonitor van SMIN/MediaTest een schat aan data aanwezig die zicht kan geven op de rol van verschillende soorten van content in de waardering van lezers. Tegelijk is onderzoek nodig naar de vraag hoe interactie tussen merk en consument op gang komt in sociale media, hoe content daaraan bijdraagt en hoe dit de relatie tussen merk en consument beïnvloedt. Met als doel een bijdrage te leveren aan kennis over die toch niet geheel nieuwe, maar wel erg boeiende vorm van verleiden die contentmarketing heet.

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    Kotler and Borden are not dead: myth of relationship marketing and truth of the 4P’s

    Relatie en transactionele marketing

    Het is gebruikelijke praktijk om relatiemarketing (RM) en transactionele marketing (TM) te beschouwen als duidelijk afzonderlijke entiteiten. Fundamenteel is het doel van RM om verbindingen heks klanten op te bouwen en te ondersteunen, terwijl TM prioriteit aan de huidige verkoop en oogsten meer onmiddellijke beloningen.

    Veel commentatoren beschouwen herhalingsaankopen als cruciaal voor elke organisatie en dat het ontwikkelen van lange termijn relaties met klanten is essentieel voor zakelijk succes. RM vereist sterke persoonlijke relaties, interactie en sociale uitwisseling om te slagen. De langere termijn focus aids ontwikkeling, zodat het in staat stelt marketing om cross-functioneel van aard te worden, zodat een betere coördinatie de norm wordt. Ervoor zorgen dat marketing activiteiten omhullen de hele organisatie in plaats van beperkt tot de afzonderlijke functies of processen wordt beschouwd als de sleutel tot het verbeteren van de prestaties en de klanttevredenheid.

    Maar het is erkend dat een duurzame relatie niet voor iedereen goed is. Sommige klanten de voorkeur aan een korte termijn vast te stellen en genieten van de vrijheid om verschillende leveranciers winkel als onderdeel van een focus op kostenbeheersing. Er is ook de rol van nieuwe technologieën te onderzoeken, omdat het effect ervan kan leiden tot een concentratie van het product zelf met uitsluiting van bijna alle andere factoren.

    TM is een meer traditionele benadering van marketing gebaseerd op het product, prijs, promotie en plaats. Critici beweren dat deze aanpak niet helpen bij de complexiteit die inherent is binnen de marketing en de mensen en processen. Anderen beschouwen de zogenaamde 4Ps als een vereenvoudiging van de "marketing mix" theorie.

    Een complementaire aanpak

    Als gevolg daarvan, is er een groeiende overtuiging dat een groot deel van de compatibiliteit tussen deze twee zogenaamd verschillende marketing concepten. Sommige onderzoekers geloven nu dat de RM en TM eigenlijk elkaar aanvullen. Bijvoorbeeld, zou organisaties willen relaties met klanten op te bouwen, maar sommige mensen beweren dat dit alleen kan gebeuren als het product, prijs, promotie, plaats of andere elementen zijn gelijk.

    Aan de andere kant kan een nauwe relatie elk bedrijf helpen om beter te begrijpen wat de klant wil ten aanzien van dergelijke kwesties.

    Echter, dit heeft niet verhinderd dat een groeiend geloof in RM van belang tijdens de laatste tien jaar. Waarnemers beweren dat dit heeft geïnspireerd een verschuiving van TM maar studies in Nieuw-Zeeland hebben deze bewering niet ondersteund. Veel organisaties in het land zijn nog steeds voorstander van TM, hoewel sommige RM ook gebruiken.

    Resultaten toonden aan dat de meeste bedrijven nog steeds gebruik maken van TM voor hun bedrijf en marketing activiteiten. Uit de interviews bleek dat de belangrijkste prioriteit van de organisaties was over het algemeen om pro fi t door de transactie en een sterk geloof dat dit centraal zou moeten zijn, zelfs in de aanwezigheid van een verlangen om de betrekkingen met een klant te ontwikkelen en in stand houden. Bevindingen zeggen dat het opbouwen van dergelijke relaties eist transactionele competentie.

    Communicatie en context

    De auteurs wijzen erop dat de communicatie procedures helpen onthullen de soort marketing. Persoonlijke communicatie is een fundamenteel onderdeel van RM, terwijl de communicatie binnen TM is van een meer onpersoonlijke aard. De dialoog wordt beschouwd als een belangrijk kenmerk van persoonlijke communicatie die dient om elke klant speciaal en uniek voelen. In tegenstelling, onpersoonlijke communicatie is meestal een manier en adressen grotere groepen in plaats van het individu. In de huidige studie, organisaties vooral gericht op onpersoonlijke contact via radio- en televisie-uitzendingen en krantenadvertenties. Persoonlijke communicatie was duidelijk op een veel lagere schaal.

    Eerder onderzoek had eveneens gewezen op het belang van de context in het bepalen van de keuze van de marketing-aanpak. Dit was hier weer duidelijk. Sommige bedrijven willen nauwere relaties met hun klanten, maar tijdgebrek en andere kwesties op te bouwen maakt het onpraktisch, zo niet onmogelijk.

    Analisten hebben erop gewezen dat de strategieën voor klantbehoud kostenvoordelen kunnen brengen. Echter, de prioriteiten van de organisaties in dit onderzoek grotendeels berusten bij het verbeteren van transactionele efficiency. Sommigen geloven dat het hof loyaliteit vergt tijd, moeite en specialistische kennis, terwijl er ook een perceptie dat langdurige klanten benutten hun positie door steeds veeleisender als hun behoeften veranderen.

    Zineldin en Philipson concluderen dat er weinig bewijs is om de notie dat een paradigmaverschuiving daadwerkelijk plaatsvindt

    ......more on this page, or read on below >>
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    WorldSupporter FAQ: how to WorldSupporter, join and sign up?

    WorldSupporter FAQ: how to WorldSupporter, join and sign up?

    Joining JoHo WorldSupporter and using the tools and services on JoHo WorldSupporter

    WorldSupporter: what is JoHo WorldSupporter, how to join and how to contribute?

    WorldSupporter: what is JoHo WorldSupporter, how to join and how to contribute?

    What is 'WorldSupporter'?

    • JoHo WorldSupporter is the online platform where individuals and organizations inspire and help each other on a local and global level.
    • You can share and find everything you need to help another, travel responsibly, study well, develop yourself and work for an organization that creates a better world.
    • You can gain knowledge, share experiences, answer questions, post comments and publish your own WorldSupporter resume.
    • You can share your summaries, photos, blogs, journals, events, sustainable recipes and tips with others.
    • You can create and share study materials with WorldSupporters from countries that lack access to educational resources.
    • You can share learning materials that can be used by volunteers helping out in schools around the world.
    • You can work with WorldSupporters from over 150 countries to help make the world around you a better and more tolerant place.

    What is a 'WorldSupporter account and Profile'?

    • A WorldSupporter account can be created in minutes and is linked to your Personal WorldSupporter profile.
    • Your WorldSupporter profile:
      • acts as your own platform for all the content you create or collect on WorldSupporter,
      • shows all content recently created by the organizations, groups and individuals you personally follow,
      • shows what you contribute to the world around you.

    What do you need to do to join, register and get started?

    • To use WorldSupporter for free, you can create an acoount and follow your favorite subject or supporters.
    • To support and use WorldSupporter: go to www JoHo.org, and join as a JoHo WorldSupporter member: In Dutch - In English.
    • To use all summaries: go to go to www JoHo.org and join JoHo WorldSupporter Member with full online access to all summaries and content.
    • For a profile on WorldSupporter: go to the create account page page or use the 'sign in' link in the menu.
    • For login: go to the login page to log in or use the 'sign in' link in the menu, visible on every page.

    Join JoHo WorldSupporter

    WorldSupporter: About & FAQ
    WorldSupporter: toolkit for adding and using content on WorldSupporter
    WorldSupporter FAQ: how to WorldSupporter, join and sign up?
    WorldSupporter: what is the JoHo WorldSupporter mission, vision and concept?

    WorldSupporter: what is the JoHo WorldSupporter mission, vision and concept?

     

    Discover The World of JoHo

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    What is the JoHo mission, vision and concept?

    Mission & Vision

    • JoHo wants to enable people and organizations to develop and collaborate better, thereby contributing to a tolerant, tolerant and sustainable world.
    • Support is provided for personal development and international collaboration is stimulated via online platforms and physical support centers.

    Concept

    • As a JoHo donor, subscriber or insured you support the objectives of JoHo. JoHo then supports you with tools, coaching and benefits in the field of personal development and international activities.
    • JoHo's core services are: study assistance, competence development, coaching and insurance mediation when you leave abroad.
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    What is the JoHo target group?

    Core target groups

    • Travelers, volunteers, workers, emigrants, and everyone involved in the world around them.
    • Young people, students, interns, and anyone who wants to develop themselves further.
    • Projects, initiatives and organizations that are committed to international cooperation.
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    What are the core JoHo themes?

    • Personal development: Learning, Studying, Working, Applying, Entrepreneurship, Initiating.
    • International cooperation: Help, Travel, Arrange, Emigrate, Immigrate & Inspire.
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    How can JoHo support you?

    • In addition to the support you can provide to JoHo, JoHo supports you with tools, decision aid, advice and discounts on articles, insurance, travel, activities, training, facilities, summaries and media use.
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    How can you support JoHo?

    • By using the JoHo products and services, you automatically support the goals of JoHo.
    • You can also join JoHo online or in the support center as a donor or subscriber
    • JoHo donors make it possible for JoHo to have been committed to successful projects in the field of development cooperation, knowledge sharing and talent development for years. Anyone who supports JoHo can also contribute to the projects and make use of knowledge, decision aid and discounts.
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    What have JoHo and JoHo donors already achieved?

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    What does the World of JoHo consist of?

    • JoHo WorldSupporter: The JoHo platform for those who also want to do something for others, an online community and marketplace for global citizens, volunteers and involved companies.
    • JoHo Insurances: The JoHo platform for all your insurance, security measures, visa matters, vaccinations & arrangements for short and long stays abroad.
    • JoHo Memberships: The JoHo platform for personal development with tools for study, internship, work, travel and emigration.
    • JoHo Partnerships: The JoHo platform where organizations are enabled to bring their projects, activities and vacancies to the attention of a target group that wants to mean something for the world around them.
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    How can you use JoHo?

    • You can explore the World of JoHo through JoHo support centers, the online platforms and the events.
    • Visit a JoHo World Experience Center, make an online discovery trip, visit JoHo at an event, or contact us by phone.
    • Read about cooperation with and services of JoHo
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    What is the meaning of the term JoHo?

    • The term JoHo has had multiple meanings over the years. Today, reference is made to a more than 2,000-year-old quote from Ashoka. On the banks of the Ganges, the Indian visionary and ruler Ashoka tried to convince his people that all peoples on earth are equal and can learn from each other: "Life is a Journey to Open-mindedness, Helpfulness and Optimism."
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    WorldSupporter: what is the choice in memberships, and what kind of online access is available?

    WorldSupporter: what is the choice in memberships, and what kind of online access is available?

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    What forms of registration are possible and what kind of online access is available:

    1  - Create a free WorldSupporter Profile.

    2 - Join as a JoHo WorldSupporter member with basic services

    • You can join WorldSupporter as a JoHo member to get access to basic services
      • you can add messages and comments to help other supporters and get notifications
      • you can access all content with the access level 'Member'
      • you can request to contribute and add content
      • you will be able to save and collect content made by other supporters
      • you will be able to follow other supporters
      • you will have access to all content with the access level 'WorldSupporters members', that is uploaded and made by other Supporters
      • you are a valued donor who makes an additional contribution to JoHo WorldSupporter
    • Join as WorldSupporter member >>

    3 - Join as a JoHo WorldSupporter member with extra services and online access

    WorldSupporter FAQ: how to WorldSupporter, join and sign up?
    WorldSupporter FAQ: questions and answers about summaries on WorldSupporter.org
    Rules for content and contributions on WorldSupporter - Bundle
    WorldSupporter: register with JoHo WorldSupporter
    WorldSupporter: what to do to get full online access for summaries and services on JoHo WorldSupporter.org?

    WorldSupporter: what to do to get full online access for summaries and services on JoHo WorldSupporter.org?

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    How can you use JoHo WorldSupporter?

    1. You can create a free account and follow your favorite subject or supporters (without extra services or online access to exclusives)
    2. You can join as WorldSupporter member to get access to basic services (without extra services or online access to exclusives)
    3. You can join as WorldSupporter member with extra services and online access to extra services and online access to exclusives: see also below

    How do you get full online access to all summaries and exclusives on JoHo WorldSupporter.org?

    • Procedure:

      • 1 - Go to JoHo.org/en/joinjoho, and join JoHo WorldSupporter by choosing a membership with online access
      • 2 - Return to WorldSupporter.org and create an account with the same email address
      • 3 - State your JoHo WorldSupporter Membership during the creation of your account
      • 4 - Choose your favorite study, student organization or topic during the creation of your account

    • Start using the services:

      • You have online access to all free + all exclusive summaries and study notes on WorldSupporter.org and JoHo.org
      • You can use all services on JoHo WorldSupporter.org
      • You can make use of the tools for work abroad, long journeys, voluntary work, internships and study abroad

    Already an account?

    • In case you have previously created a WorldSupporter account then, after registering with JoHo, you can change your status on your WorldSupporter account to membership with full online access. Edit your account and see under 'Profile' for the change.
    • Note: Again, you must have used the same email address.

    Become JoHo WorldSupporter member

    WorldSupporter NL: hoe krijg je volledige online toegang voor samenvattingen en services op JoHo WorldSupporter.org?
    WorldSupporter: register with JoHo WorldSupporter
    WorldSupporter: aanmelden bij JoHo WorldSupporter
    Summaries and Study Assistance - Start
    WorldSupporter: what to do to register as a JoHo member and use WorldSupporter?

    WorldSupporter: what to do to register as a JoHo member and use WorldSupporter?

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    When you support JoHo...

    by joining as a JoHo member

    • By joining JoHo as a member, you support JoHo in all its activities in the areas of international cooperation and talent development
    • You can become a JoHo member by contributing €5.00 per calendar year

    through the purchase of JoHo subscription services

    • You can obtain JoHo subscription services for €10, €15,00 or €20.00 per calendar year for extra services and discounts

    by taking out (travel or health) insurance

    • By applying for a travel or health insurance via JoHo you do not only support JoHo, but also yourself
    • You pay less premium and you are able to use the services and discounts of a JoHo subscription for free 
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    ....then JoHo will support you...

    with choice assistance & advice

    • concerning work, travel, study, inspiration and emigration

    with organization profiles & vacancies

    • for full time jobs, part time jobs, volunteer work, internships, and work experience positions at home or abroad

    with summaries & study support

    • such as printed and online study books, textbooks, professional literature, exams & practice questions, lecture notes, terms and readers

    with discounts on items & gifts

    • concerning travel, study, work, inspiration and emigration

    with discounts on activities & projects

    • such as air travel, holidays, volunteer work, language courses, and travelling 

    with discounts on insurances & advice

    • such as emigration insurances, travel insurances, and health insurances
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    ...and together we support worldsupporters and projects

    • with personal development via worldsupporter.org and online tools
    • with international collaborations via projects in Africa, Asia, and South America
    • with bringing organizations and individuals into contact with each other to make each other stronger, more aware, and to inspire one another
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    How do you receive free subscription services when insured via JoHo?

    • Are you a member and do you take out a yearly continuous insurance via JoHo? Then you are able to use the services and discounts of the JoHo subscription for free
    • How does it work? Become a JoHo member and apply for your travel or health insurance  via JoHo. As a JoHo member you will receive the benefits of the JoHo subscription
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    How to choose and purchase a JoHo subscription services

    Purchasing JoHo subscription services

    • JoHo members can choose to purchase a subscription for choice assistance, advice, discounts, or extra support for JoHo
    • If you want to purchase subscription services, you are able to do so with the same form as the one to become a JoHo member
    • If you already are a JoHo member and want to change to, or add, a subscription, please fill out form for changing your membership

    How does registering, logging in & creating a password work

    • As a new JoHo member you automatically receive an online account at joho.org, which you can activate with a link that you will receive in your mailbox

    Read more at

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    Are you able to become a member without an IBAN/SEPA bank account?

    • If you don't have an IBAN (international bank account number) with SEPA, but you still want to use membership services or support JoHo's projects and initiatives, including Smokey Tours, take a look at the page about International services
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    What are the rules and guidelines?

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    What is your JoHo number?

    • You can find your JoHo number at your My JoHo page as soon as you are logged in at joho.org
    • You need your JoHo number, for example, for obtaining the discounts on insurances, summaries, and at partner organisations
    • Have you lost your JoHo number? Please contact JoHo via the online contact forms or log in at joho.org and you will find your JoHo number at your account page on JoHo.org

     

    Join & Register (via JoHo.org)

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    WorldSupporter: register with JoHo WorldSupporter
    WorldSupporter: aanmelden bij JoHo WorldSupporter
    WorldSupporter: About & FAQ
    WorldSupporter: what to do to cooperate and connect with JoHo WorldSupporter as an organization?

    WorldSupporter: what to do to cooperate and connect with JoHo WorldSupporter as an organization?

    Cooperate and connect with JoHo WorldSupporter

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    Cooperating with JoHo: supporting JoHo

    Barterdeals

    • With a lot of organizations JoHo cooperates on a barter deal basis. This is a type of partnership where none of the two organizations pays or charges fees, or where the lowest possible fees are calculated
    • Starting-point within this kind of deals is that organizations work cost neutral and organizations exchange equally: advertorial-advertorial, banner-banner, flyer-flyer, etc

    Sponsoring

    • Organizations can sponsor JoHo initiatives like World Supporter and The World Summary Bank
    • Organizations can sponsor JoHo partner initiatives like Smokey Projects

    Subsidy requests

    • JoHo is a non-profit organization with limited usage of subsidy facilities
    • JoHo is always willing to take a look at joint subsidy requests, as long as there is a focus on talent development and international cooperation

    Link exchange

    • Link exchanges are possible, JoHo has a special link exchange page
    • Most of all links are being exchanged with organizations offering a special value or discount for JoHo members

    Media and JoHo logos

    • Are you thinking about supporting JoHo and promoting JoHo among your clients or visitors?
    • Please use JoHo logos, banners and texts of JoHo's media page

    Interested?

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    Cooperating with JoHo: being supported by JoHo

    Foundations & Social Enterprises

    • If you run a foundation and/or social enterprise, please make use of JoHo's free Barter Membership system
    • Under this system, fees and costs have been reduced considerably to facilitate a lot of smaller (and sometimes bigger) colleague organizations making use of The World of JoHo
    • With a free Barter Membership also organizations with smaller budgets can profit from exposure in JoHo channels and JoHo facilities
    • Channels and facilities are being offered at, or sometimes even under, cost price

    Projects aimed at International Development

    • If you run an international development project or business, please make use of JoHo's Barter Membership system and/or use JoHo's free World Supporter platform
    • Are you an individual JoHo member? You can support your favorite international aid project through your membership, by transferring facilities and services of your membership to this organization

    Media

    • With several media JoHo partners on a barterdeal basis. This is a type of partnership where none of the two organizations pays or charges fees, or where the lowest possible fees are calculated
    • Starting-point within this kind of deals is that organizations work cost neutral and organizations exchange equally: advertorial-advertorial, banner-banner, flyer-flyer, etc

    Student organizations

    • Do you run or participate in a student organization? Please make use of JoHo's Barter Membership system to promote your organization in JoHo channels

    Interested?

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    Cooperating with JoHo: insurances through JoHo

    JoHo & Insurance cooperation

    Comprehensive product range

    • JoHo is one of the few organizations where you can directly purchase a comprehensive range of foreign insurances from a variety of insurers. As with our other products and services, we believe that you should be able to choose between the best, the most cost-effective and the most specialized insurance

    Combinations possible

    • JoHo offers various possibilities from combining insurances to assisting in transferring from one insurer to another

    No price difference

    • When you purchase an insurance policy through JoHo, you will not pay anymore than if you had purchased it directly from the insurer. Sometimes (through special collective agreements) you will pay even less

    Extra support

    • JoHo offers support with problems that may arise with the insurer. Sometimes disagreement with claims, cancellation notice or insurance premiums can occur. In this situation it helps if you have the assistance of an organization who has an established relationship with the insurer

    Experience:

    • JoHo Insurances has been working with international health insurance providers since many years

    Options

    Insurances for travelers, intern, volunteering or working holidays abroad

    • If you run an organization and are looking for an opportunity to insure yourself, your colleagues or your clients properly, you can benefit through JoHo from 'expertise', 'discount' or 'fee' advantages

    Insurances for working and living abroad

    • If you run an organization and are looking for an opportunity to insure yourself, your colleagues or your clients properly, you can get free advice and/or make use of JoHo's expatservice

    Interested?

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    Cooperating with JoHo: benefits from JoHo's World Supporter platform

    WorldSupporter

    • The tool for anyone who wants tot share experiences with his or her friends
    • The platform for anyone who wants to inspire other global and involved Supporters and World Supporting organizations

    Using WorldSupporter

    • If you run a project aimed at talent development or international cooperation, please use the WorldSupporter platform to get free attention and exposure
    • If you work for an organization involved in mediation for volunteer projects or internships you can profile your activities on the WorldSupporter platform
    • If you joined an internship or volunteer organization as a client and want to support your organization, you can promote them by starting an Experience magazine, blogging, sharing photos, vacancies, etc. Promote your organization for free, and inspire others!

    Interested?

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    WorldSupporter: what to do to solve and prevent a problem with your account, login, online access or password

    WorldSupporter: what to do to solve and prevent a problem with your account, login, online access or password

    Most common problems and solutions

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    No account on WorldSupporter.org?

    • Your account and login on WorldSupporter.org is separate from your account on JoHo.org due to digital security and the different roles of both websites.
    • With your account on WorldSupporter.org you can also create your own content and put it on the website. With your account on JoHo.org you have insight into your subscriptions, memberships and insurances.
    • Go to the create account page: 'Join WorldSupporter', where you can create an account and profile for WorldSupporter.org.
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    Not able to fill in all required fields by creating an account on WorldSupporter.org?

    To create an account on WorldSupporter you have to fill in following required fields:

    • Username
      • Spaces are allowed; punctuation is not allowed except for periods, hyphens, apostrophes, and underscores.
    • E-mail Address:
      • use an existing e-mail address,
      • for access to content for JoHo members and exclusives you need to use the same e-mail adress as when you registered on JoHo.org
    • First Name:
      • same rules as for your username
    • Last name:
      • same rules as for your username
    • Are you a JoHo WorldSupporter Member?:
      • When you are not a JoHo member, you select: "I am not a JoHo WorldSupporter member yet"
      • When you are a JoHo member (donateur), you select: "I am a JoHo WorldSupporter member without extra services"
      • When you are a JoHo member with extra services (abonnee), you select: "I am a JoHo WorldSupporter member with extra services and online access"
      • When you don not know which membership you have:  go to www.JoHo.org, log in and check on you account page you will see which membership is mentioned (or check the confirmation e-mail, which is sent after you filled in the membership form on joho.org)
    • WorldSupportership!:
      • Fill in at least one activity in the field of helping out another or your surroundings
    • Profile Picture:
      • Upload your profile picture :
        • files must be less than 2 MB.
        • Allowed file types: png, jpg, jpeg.
      • crop your picture (adjust within the margin)
      • save your picture
    • Follow content of your favorite subject or organization on your own profile:
      • Select your favorite subject or organization to follow on your profile by typing the name of the country, topic or organization of your choice
      • Examples include your student organization, your working field or your country of interest.
      • Use only 1 subject or organisation!
    • Privacy:
      • choose who can see your profile and account page
    • Create new account (button):
      • Click to save and go the confirmation e-mail to activate your account with the confirmation link
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    Not able to create your account with an error message?

    • Are you already a JoHo member (donor or subscriber): then use the same e-mail address as when you registered at JoHo.org (you also use that e-mail address for logging into joho.org).
    • Do you get the message that the e-mail address is already in use: then use the 'forgot password' option to regain access to your account.
    • Switch browsers or devices. If it doesn't work in another browser either, try again later or contact JoHo WorldSupporter
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    Not activated your account on WorldSupporter.org?

    • After you create an account on WorldSupporter.org by filling in the form and pushing the 'create account' button, you receive e-mail for the necessary confirmation link
    • By clicking this link or copying and pasting it to your browser you log in once and will lead you to visit a page where you can set your password.
    • After setting your password, you will be able to log in at www.worldsupporter.org/login
    • After you logged in for the first time, you can complete your account and profile page
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    Not able to login?

    • Go to the login page to log in, or use the "log in" link at the top right of the menu, visible on every page.
    • Instead of your username, you can also login with your e-mail address.
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    Not able to log in after you receive and use the confirmation link?

    • Go to the login page to log in, or use the "log in" link at the top right of the menu, visible on every page.
    • Choose 'request new password'.
    • You will then receive a link that allows you to log in and be redirected directly to a page where you need to set a new password.
    • If this does not work out you can contact JoHo WorldSupporter
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    Not able to remember, set or use your password?

    • Instead of your username, you can also login with your e-mail address.
    • Forgot your password? Click on the 'Log in' link at the top right of any page and choose 'request new password'.
    • You will then receive a link that allows you to log in and be redirected directly to a page where you need to set a new password..
    • Please enter a new password immediately, the link you receive is only valid for 1 day
    • Please note that your password is case sensitive, so please check that Caps Lock is on or off.
    • If the problems with your password persist, try logging in with another browser (e.g. Firefox or Chrome etc, depending on what you have already tried, ) and/or disable your password manager function if you are using it.
    • In an exceptional case, a maintenance activity may have taken place, try again later or contact WorldSupporter
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    Being able to log in, but still not able to read all exclusive content or summaries?

    • Make sure you are a JoHo member with extra service and online access
      • As a member without extra services (<10 euro yearly) you will not have be able to read exclusive content
      • If you want to upgrade your membership  (10 euro yearly or more) to read exclusive content access you can: change your membership
      • If you are not a member yet, you can: become a member
    • Make sure you selected the right access on your WorldSupporter account
      • go to your account (profile) page
      • press the "Edit profile' button
      • go to 'Profile'
      • go to the field 'Are you a JoHo WorldSupporter Member?
        • choose the right access : 'JoHo WorldSupporter member with full online access'
      • press the button 'Save' at the end of you page
    • If this does not work out you can contact JoHo WorldSupporter
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    Access to all shared materials, but suddenly no longer?

    • If you suddenly lost access to shared materials that you previously had access to, one of the following situations may apply:
      • The e-mail address of your WorldSupporter account is not the same as that of your member registration.
      • The direct debit for your membership has failed.
      • A supporter has chosen to set the access level of the shared material to 'JoHo WorldSupporter member with full access' and you are not yet a 'JoHo WorldSupporter member with full online access'.
    • To indicate that you wish to register a second email address with your JoHo membership, please log in to joho.org and fill in the form for adjustments on JoHo.org
    • If a direct debit has failed, you will be contacted by JoHo WorldSupporter, please check your spam folder to see if you have missed a message.
    • Make sure you are a JoHo member with extra service and online access and that you selected the right access on your WorldSupporter account
    • If you continue to experience problems, please contact WorldSupporter, stating the specific pages you want to use and, if possible, the error message you receive.
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    No access the private or public content?

    • Private content is visible for you (the author) in the 'My Collection' section of your personal user page only and is great for drafts or notes to yourself
      • If you have trouble accessing your private content, you can check whether you are logged in at the top right of JoHo WorldSupporter. If you are not yet logged in, you can try to log in and visit your private content again
      • If you have trouble accessing your private content once you are logged in, you can contact JoHo WorldSupporter via the contact form with a description of the page you want to visit
    • Public content is visible for all visitors of WorldSupporter
      • If you have trouble accessing public content, you can check your internet connection. If your internet connection is down, you can try to visit the page later, with a better internet connection.
      • If you have trouble accessing public content with a working internet connection, you can check the access level of the page you try to visit. Authors can change the access level of their content
      • If you keep experiencing problems with accessing the public content, please contact JoHo WorldSupporter via the contact form with a description of the page you want to visit
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    WorldSupporter: aanmelden bij JoHo WorldSupporter
    WorldSupporter: toolkit for adding and using content on WorldSupporter
    WorldSupporter: About & FAQ
    WorldSupporter FAQ: questions and answers about summaries on WorldSupporter.org

    WorldSupporter FAQ: questions and answers about summaries on WorldSupporter.org

    WorldSupporter FAQ: questions and answers about adding content and reactions

    WorldSupporter FAQ: questions and answers about adding content and reactions

    WorldSupporter FAQ: questions and answers about your WorldSupporter account

    WorldSupporter FAQ: questions and answers about your WorldSupporter account

    WorldSupporter FAQ about creating and managing a WorldSupporter account and profile page

    Access: 
    Public
    WorldSupporter FAQ: all questions and answers

    WorldSupporter FAQ: all questions and answers

    WorldSupporter FAQ: questions and answers about summaries on WorldSupporter.org

    WorldSupporter FAQ: questions and answers about summaries on WorldSupporter.org

    How to join JoHo WorldSupporter, and how to use summaries and study notes on JoHo WorldSupporter.org?

    WorldSupporter: what to do to get full online access for summaries and services on JoHo WorldSupporter.org?

    WorldSupporter: what to do to get full online access for summaries and services on JoHo WorldSupporter.org?

    Image

    How can you use JoHo WorldSupporter?

    1. You can create a free account and follow your favorite subject or supporters (without extra services or online access to exclusives)
    2. You can join as WorldSupporter member to get access to basic services (without extra services or online access to exclusives)
    3. You can join as WorldSupporter member with extra services and online access to extra services and online access to exclusives: see also below

    How do you get full online access to all summaries and exclusives on JoHo WorldSupporter.org?

    • Procedure:

      • 1 - Go to JoHo.org/en/joinjoho, and join JoHo WorldSupporter by choosing a membership with online access
      • 2 - Return to WorldSupporter.org and create an account with the same email address
      • 3 - State your JoHo WorldSupporter Membership during the creation of your account
      • 4 - Choose your favorite study, student organization or topic during the creation of your account

    • Start using the services:

      • You have online access to all free + all exclusive summaries and study notes on WorldSupporter.org and JoHo.org
      • You can use all services on JoHo WorldSupporter.org
      • You can make use of the tools for work abroad, long journeys, voluntary work, internships and study abroad

    Already an account?

    • In case you have previously created a WorldSupporter account then, after registering with JoHo, you can change your status on your WorldSupporter account to membership with full online access. Edit your account and see under 'Profile' for the change.
    • Note: Again, you must have used the same email address.

    Become JoHo WorldSupporter member

    WorldSupporter NL: hoe krijg je volledige online toegang voor samenvattingen en services op JoHo WorldSupporter.org?
    WorldSupporter: register with JoHo WorldSupporter
    WorldSupporter: aanmelden bij JoHo WorldSupporter
    Summaries and Study Assistance - Start
    WorldSupporter: what to do to register as a JoHo member and use WorldSupporter?

    WorldSupporter: what to do to register as a JoHo member and use WorldSupporter?

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    When you support JoHo...

    by joining as a JoHo member

    • By joining JoHo as a member, you support JoHo in all its activities in the areas of international cooperation and talent development
    • You can become a JoHo member by contributing €5.00 per calendar year

    through the purchase of JoHo subscription services

    • You can obtain JoHo subscription services for €10, €15,00 or €20.00 per calendar year for extra services and discounts

    by taking out (travel or health) insurance

    • By applying for a travel or health insurance via JoHo you do not only support JoHo, but also yourself
    • You pay less premium and you are able to use the services and discounts of a JoHo subscription for free 
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    ....then JoHo will support you...

    with choice assistance & advice

    • concerning work, travel, study, inspiration and emigration

    with organization profiles & vacancies

    • for full time jobs, part time jobs, volunteer work, internships, and work experience positions at home or abroad

    with summaries & study support

    • such as printed and online study books, textbooks, professional literature, exams & practice questions, lecture notes, terms and readers

    with discounts on items & gifts

    • concerning travel, study, work, inspiration and emigration

    with discounts on activities & projects

    • such as air travel, holidays, volunteer work, language courses, and travelling 

    with discounts on insurances & advice

    • such as emigration insurances, travel insurances, and health insurances
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    ...and together we support worldsupporters and projects

    • with personal development via worldsupporter.org and online tools
    • with international collaborations via projects in Africa, Asia, and South America
    • with bringing organizations and individuals into contact with each other to make each other stronger, more aware, and to inspire one another
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    How do you receive free subscription services when insured via JoHo?

    • Are you a member and do you take out a yearly continuous insurance via JoHo? Then you are able to use the services and discounts of the JoHo subscription for free
    • How does it work? Become a JoHo member and apply for your travel or health insurance  via JoHo. As a JoHo member you will receive the benefits of the JoHo subscription
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    How to choose and purchase a JoHo subscription services

    Purchasing JoHo subscription services

    • JoHo members can choose to purchase a subscription for choice assistance, advice, discounts, or extra support for JoHo
    • If you want to purchase subscription services, you are able to do so with the same form as the one to become a JoHo member
    • If you already are a JoHo member and want to change to, or add, a subscription, please fill out form for changing your membership

    How does registering, logging in & creating a password work

    • As a new JoHo member you automatically receive an online account at joho.org, which you can activate with a link that you will receive in your mailbox

    Read more at

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    Are you able to become a member without an IBAN/SEPA bank account?

    • If you don't have an IBAN (international bank account number) with SEPA, but you still want to use membership services or support JoHo's projects and initiatives, including Smokey Tours, take a look at the page about International services
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    What are the rules and guidelines?

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    What is your JoHo number?

    • You can find your JoHo number at your My JoHo page as soon as you are logged in at joho.org
    • You need your JoHo number, for example, for obtaining the discounts on insurances, summaries, and at partner organisations
    • Have you lost your JoHo number? Please contact JoHo via the online contact forms or log in at joho.org and you will find your JoHo number at your account page on JoHo.org

     

    Join & Register (via JoHo.org)

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    WorldSupporter: register with JoHo WorldSupporter
    WorldSupporter: aanmelden bij JoHo WorldSupporter
    WorldSupporter: About & FAQ
    WorldSupporter: what are WorldSupporter Summaries and how to create or use them?

    WorldSupporter: what are WorldSupporter Summaries and how to create or use them?

    What types of summaries and study assistance does WorldSupporter offer?

    Summaries and study materials can be found in 6 different forms:

    • Book summaries: give you insight into the main and side issues of the most essential and current literature in your field
    • BulletPoint Summaries: ultra-short summaries displayed in bullets
    • Article summaries: summaries of scientific articles that you will use during and after your studies
    • ExamTickets: consist of short bullets with subject-oriented exam tips and sample questions, so that you know what you have to learn and how you should study
    • ExamTests: consist of bundles of exam and practice questions that provide extra understanding, test your knowledge and give insight into the way in which an exam will be taken
    • Study Notes & Sheets:  summaries of lectures, working groups that give you more insight into what is considered important by teachers.

    Why add a Summary or Study Note?

    • This content type allows you to explain a certain subject. This can be based on your own texts or on summarized versions of study material
    • Many Supporters use this content type for university course material, but feel free to use it as a broad tool for knowledge transfer
    • Always make sure that you do not violate copyright if you use material from others and make good use of source listings

    How to add a Summary or Study Note?

    • tip 1: by adding category tags your content will be easier to find by people with similar interests that not yet follow your account
    • tip 2: bring several summaries together and create easier navigation for yourself and your followers
    • tip 3: add an image in the 'image' field, because it will be used to highlight your contribution on your profile and other spotlight locations on WorldSupporter. Without an image your avatar will be used for these purposes.

    Where to find or read more about Summaries or Study Notes

    Where to add Summaries or Study Notes?

    Summaries and Study Assistance - Start
    WorldSupporter: toolkit for adding and using content on WorldSupporter
    WorldSupporter: About & FAQ
    WorldSupporter: how to use and find summaries, study notes en practice exams on JoHo WorldSupporter?

    WorldSupporter: how to use and find summaries, study notes en practice exams on JoHo WorldSupporter?

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    Online access to all summaries, study notes en practice exams

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    How and why use WorldSupporter.org for your summaries and study assistance?

    • For free use of many of the summaries and study aids provided or collected by your fellow students.
    • For free use of many of the lecture and study group notes, exam questions and practice questions.
    • For use of all exclusive summaries and study assistance for those who are member with JoHo WorldSupporter with online access
    • For compiling your own materials and contributions with relevant study help
    • For sharing and finding relevant and interesting summaries, documents, notes, blogs, tips, videos, discussions, activities, recipes, side jobs and more.
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    Using and finding summaries, notes and practice exams on JoHo WorldSupporter

    There are several ways to navigate the large amount of summaries, study notes en practice exams on JoHo WorldSupporter.

    1. Use the summaries home pages for your study or field of study
    2. Use the check and search pages for summaries and study aids by field of study, subject or faculty
    3. Use and follow your (study) organization
      • by using your own student organization as a starting point, and continuing to follow it, easily discover which study materials are relevant to you
      • this option is only available through partner organizations
    4. Check or follow authors or other WorldSupporters
    5. Use the menu above each page to go to the main pages for summaries
      • Theme pages can be found for international studies as well as Dutch studies

    Do you want to share your summaries with JoHo WorldSupporter and its visitors?

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    Quicklinks to fields of study for summaries and study assistance

    Main summaries home pages:

    Main study fields:

    Main study fields NL:

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    WorldSupporter: what are the features, functionalities and rules on WorldSupporter.org?
    WorldSupporter NL: hoe vind je samenvattingen en studiehulp op WorldSupporter.org en JoHo.org
    Summaries and Study Assistance - Start
    WorldSupporter: what is JoHo WorldSupporter, how to join and how to contribute?

    WorldSupporter: what is JoHo WorldSupporter, how to join and how to contribute?

    What is 'WorldSupporter'?

    • JoHo WorldSupporter is the online platform where individuals and organizations inspire and help each other on a local and global level.
    • You can share and find everything you need to help another, travel responsibly, study well, develop yourself and work for an organization that creates a better world.
    • You can gain knowledge, share experiences, answer questions, post comments and publish your own WorldSupporter resume.
    • You can share your summaries, photos, blogs, journals, events, sustainable recipes and tips with others.
    • You can create and share study materials with WorldSupporters from countries that lack access to educational resources.
    • You can share learning materials that can be used by volunteers helping out in schools around the world.
    • You can work with WorldSupporters from over 150 countries to help make the world around you a better and more tolerant place.

    What is a 'WorldSupporter account and Profile'?

    • A WorldSupporter account can be created in minutes and is linked to your Personal WorldSupporter profile.
    • Your WorldSupporter profile:
      • acts as your own platform for all the content you create or collect on WorldSupporter,
      • shows all content recently created by the organizations, groups and individuals you personally follow,
      • shows what you contribute to the world around you.

    What do you need to do to join, register and get started?

    • To use WorldSupporter for free, you can create an acoount and follow your favorite subject or supporters.
    • To support and use WorldSupporter: go to www JoHo.org, and join as a JoHo WorldSupporter member: In Dutch - In English.
    • To use all summaries: go to go to www JoHo.org and join JoHo WorldSupporter Member with full online access to all summaries and content.
    • For a profile on WorldSupporter: go to the create account page page or use the 'sign in' link in the menu.
    • For login: go to the login page to log in or use the 'sign in' link in the menu, visible on every page.

    Join JoHo WorldSupporter

    WorldSupporter: About & FAQ
    WorldSupporter: toolkit for adding and using content on WorldSupporter
    WorldSupporter FAQ: how to WorldSupporter, join and sign up?
    WorldSupporter FAQ: all questions and answers

    WorldSupporter FAQ: all questions and answers

    Themes: main theme pages for activities abroad (intern, study, travel, volunteer, work or emigrate)

    Themes: main theme pages for activities abroad (intern, study, travel, volunteer, work or emigrate)

    WorldSupporter Theme pages for activities abroad

    Intern, study, travel, volunteer, work or emigrate

    Activities Abroad - Theme
    Best travel time for weather, climate and activities abroad, and the worst time to go!
    Backpacking and travel your way around the world - Theme
    Emigration and moving abroad - Theme
    Gap Year, Time out and Sabbatical - Theme
    Internship Abroad - Theme
    Learning languages and language courses abroad - Theme
    Remote working abroad and digital nomads - Theme
    Study Abroad - Theme
    Teaching Abroad and Working in Education - Theme
    Travel insurances and insurances for long term abroad - Theme

    Travel insurances and insurances for long term abroad - Theme

    Image

    Insurances for backpacking, living, traveling, studying, volunteering and working abroad

    Fair, special and sustainable insurances

    TABLE OF CONTENTS

    • Why get specific insurance when going abroad: per activity abroad
    • Why take out insurance through the JoHo Foundation: when you go abroad
    • Insurance for abroad: per activity
    • Insurance for abroad: per insurance
    • Insurance for abroad: per country
    Travel gear and packing lists for going abroad - Worldsupporter Theme
    Volunteer abroad - Theme
    Work abroad and working holidays - Theme
    Themes: main theme pages

    Themes: main theme pages

    Internship Abroad - Theme
    Volunteer abroad - Theme
    Check: more
    Travel insurances and insurances for long term abroad - Theme
    Check: more content in related bundle

    Themes: main theme pages for summaries and study assistance

    Theme pages for summaries and study assistance

    Summaries and Study Assistance - Start
    Anthropology and ethnology - Theme
    Business and Economics - Theme
    International relations and international organizations - Theme
    IT and technology - Theme
    Law and public administration - Theme
    Communication, marketing, pr and sales - Theme
    Medicine and healthcare - Theme
    Pedagogy and education - Theme
    Psychology and behavioral sciences - Theme
    Statistics: summaries and study assistance - Theme
    Society and culture - Theme
    Theme pages: for getting study results and preparing for exams
    Samenvattingen en studiehulp - Start

    Communication and marketing: home bundle

    Main content and contributions for communication, information, marketing and sales

    Communication, marketing, pr and sales - Theme
    Summaries: legendary standard works, literature and manuals about marketing
    Summaries: home page for communication and marketing
    Summaries: the best textbooks for communication and marketing summarized
    Summaries: the best scientific articles for communication and marketing summarized
    Summaries: the best definitions, descriptions and lists of terms for communication and marketing
    Organizations for marketing, communication and PR abroad
    Communicatie en marketing: basisbundel
    Themes: home bundles per study and working fields
    Check: more activities, countries, competences, study fields and goals
    Check: more of related topic
    Icon Samenvatting Zakelijke communicatie 2 van Janssen
    Samenvatting Zakelijke communicatie 2 van Janssen
    • Deel 1: Een gesprek voeren
    • Hoofdstuk 1: Het gesprek, de basisvaardigheden
    • Hoofdstuk 2: Vraaggesprekken
    • Hoofdstuk 3: Mag ik deze kwestie even met je bespreken?
    • Hoofdstuk 4: Een product of idee verkopen
    • Hoofdstuk 5: Vervelend nieuws brengen
      • <...
    Icon Samenvatting Marketingcommunicatiestrategie (Floor)
    Samenvatting Marketingcommunicatiestrategie (Floor)
    • Hoofdstuk 1: Marketingcommunicatie
    • Hoofdstuk 2: De communicatiemix van een onderneming
    • Hoofdstuk 3: Kritiek en regelgeving
    • Hoofdstuk 4: werking van de marketingcommunicatie
    • Hoofdstuk 5: onderdelen van het marketingcommunicatieplan
    • Hoofdstuk 6: s...
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