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Social norms as solutions
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Finding solutions through social norms

Social Norms

Formal institutions can help address mayor issues, in the form of laws and treaties, but cannot always enforce the desired outcomes. A great deal of power lies in informal institutions, like social norms, but can formal institutions help in bending these in the right direction? Social norms are different per group (discipline, economy, etc.), and can be defined as predominant behaviour patterns within their context, stabilized by social feedback and supported by the corresponding acceptable actions. Mechanisms behind a change from an undesirable social norm to a desirable social norm differ, but are usually related to conformity and/or convenience. To do as others do is the strongest factor, thus creating tipping points in social norm change. Policy can play a hand in this by making choices more visible and/or creating incentives/consequences. In this manner policy can help provide reasons for people to change their expectations, which studies.........Read more

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Introduction & Literature

Current technologies stimulate around the clock consumerism, making it difficult to resist impulses to buy things right away, and making it so situational forces can largely govern purchasing behaviour. Research has suggested that this has changed the rate and frequency of impulsive buying.

Impulse buying can be defined as a dominant urge to buy that presents itself suddenly, and does not involve thoughtful consideration. This phenomenon is thus not dependent on the product, but on the consumer, and can occur with any individual. Impulse buying has been shown to be associated with pleasure, in accordance with which Hoch and Loewenstein (1991) formulated their view that consumer decisions are formed by an ever-shifting conflict between desire and willpower. Two mechanisms are highlighted in this view: (1) wanting to buy things and (2) being able to control this desire.

This article focuses on the role of self-control.........Read more

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