Sheet notes 5 - Psychology of Advertising - UL
Lecture 5: Advertising and Attitude Change
Addtions to the sheet notes:
- for thought listing techniques systematic processing is required.
Not in the book:
- The part about the second screen is not in the book.
Important for the exam:
- What theories of persuasion entail: McGuire model, Cognitive response model, Dual process theories
- Thougth listing technique
- How processing ability and motivation influence persuasion and what message strategies exist to overcome resistance to persuasion.
Access:
Public
Check more: click and go to more related summaries or chapters
Join WorldSupporter!
Join with a free account for more service, or become a member for full access to exclusives and extra support of WorldSupporter >>
Check: concept of JoHo WorldSupporter
Concept of JoHo WorldSupporter
JoHo WorldSupporter mission and vision:
- JoHo wants to enable people and organizations to develop and work better together, and thereby contribute to a tolerant tolerant and sustainable world. Through physical and online platforms, it support personal development and promote international cooperation is encouraged.
JoHo concept:
- As a JoHo donor, member or insured, you provide support to the JoHo objectives. JoHo then supports you with tools, coaching and benefits in the areas of personal development and international activities.
- JoHo's core services include: study support, competence development, coaching and insurance mediation when departure abroad.
Join JoHo WorldSupporter!
for a modest and sustainable investment in yourself, and a valued contribution to what JoHo stands for
- 1495 reads
Check more
Work for JoHo WorldSupporter?
Volunteering: WorldSupporter moderators and Summary Supporters
Volunteering: Share your summaries or study notes
Student jobs: Part-time work as study assistant in Leiden
Submenu & Search
Search only via club, country, goal, study, topic or sector
Add new contribution