Summary Qualitative Research management, lecture 1

Lecture 1:

Methodology compromises:

A theory of scientific knowledge or a set of assumptions
A preference for certain methods (qualitative (numbers) (case study or an interview) for example) and or quantitative (text) (a survey for example))
A systemic sequence of procedural steps to be followed one the method(s) has been selected

Difference between qualitative (gives detail, understanding and emotional response, it eplores many facets) and quantitative (essential for the overview) research:

Pro’s and cons of both research methods:

Access:

Public

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