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Summaries: the best textbooks for communication and marketing summarized

Summaries of the best textbooks for communication and marketing

What is this page about?

  • Contents: a selection of summaries of the the best textbooks for communication, information and marketing
  • Study areas: Communication, Cross-Cultural Management, Global Marketing, Marketing Management, Marketing Research, Psychology of Advertising, Strategic Marketing,
  • Language: English
  • Access: Public, Exclusive

Where to go next?

  • Read on for highlighted summaries.
  • Click on the topic of your interest, then use the links to go to the summaries

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Check summaries and supporting content in teasers:
Summary of Principles of Marketing by Kotler and Armstrong: 18th edition

Summary of Principles of Marketing by Kotler and Armstrong: 18th edition

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The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
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Summary of The Psychology of Advertising by Fennis and Stroebe - 3rd edition - Exclusive

Summary of The Psychology of Advertising by Fennis and Stroebe - 3rd edition - Exclusive

Summaries per chapter with The Psychology of Advertising

Table of content

  • Chapter 1 - How is the stage of advertising prepared?
  • Chapter 2 - How is information from advertising acquired and processed by consumers?
  • Chapter 3 - What is the effect of advertising on memories of consumers?
  • Chapter 4 - How do consumers develop judgements and feelings about products?
  • Chapter 5 - When are consumers persuaded and are their attitudes changed?
  • Chapter 6 - In what ways does advertising influence buying behavior?
  • Chapter 7 - How is consumer compliance achieved without changing attitudes?
  • Chapter 8 - What does advertising in the new millennium look like?
How is the stage of advertising prepared? - Chapter 1
How is information from advertising acquired and processed by consumers? - Chapter 2 - Exclusive
What is the effect of advertising on memories of consumers? - Chapter 3 - Exclusive
How do consumers develop judgements and feelings about products? - Chapter 4 - Exclusive
When are consumers persuaded and are their attitudes changed? - Chapter 5 - Exclusive
In what ways does advertising influence buying behavior? - Chapter 6 - Exclusive
How is consumer compliance achieved without changing attitudes? - Chapter 7 - Exclusive
What does advertising in the new millennium look like? - Chapter 8 - Exclusive
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Public
Summary of Influence: Science and Practice by Cialdini - 5th edition - Exclusive

Summary of Influence: Science and Practice by Cialdini - 5th edition - Exclusive

Summaries per chapter with Influence: Science and Practice

Table of content

  • What are weapons of influence? - Chapter 1
  • What is the rule of reciprocation? - Chapter 2
  • What role do commitment and consistency play? - Chapter 3
  • What is social proof? - Chapter 4
  • What role does likability play? - Chapter 5
  • What role does authority play? - Chapter 6
  • What role does scarcity play? - Chapter 7
  • What is instant influence? - Chapter 8
What are weapons of influence? - Chapter 1 - Exclusive
What is the rule of reciprocation? - Chapter 2 - Exclusive
What role do commitment and consistency play? - Chapter 3 - Exclusive
What is social proof? - Chapter 4 - Exclusive
What role does likability play? - Chapter 5 - Exclusive
What role does authority play? - Chapter 6 - Exclusive
What role does scarcity play? - Chapter 7 - Exclusive
What is instant influence? - Chapter 8 - Exclusive
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Public
Book summary Strategic Market Management - Aaker & McLoughlin - 1st edition

Book summary Strategic Market Management - Aaker & McLoughlin - 1st edition

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What are the basic concepts of marketing? - Chapter 1

What does strategy consist of?

All markets are dynamic. Change occurs everywhere, and change affects strategy. A winning strategy today may not prevail tomorrow, it might not even be relevant tomorrow. Markets

.........Read more
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Summary of the 4th edition of Cross-Cultural Management by Thomas and Peterson

Summary of the 4th edition of Cross-Cultural Management by Thomas and Peterson

Booksummary with the 4th edition of Cross-Cultural Management by Thomas and Peterson

What is the challenging role of a global manager? - Chapter 1 - Exclusive
What is culture and where does it come from? - Chapter 2 - Exclusive
How can we systematically compare cultural differences? - Chapter 3 - Exclusive
What are the fundamentals of cross-cultural interaction? - Chapter 4 - Exclusive
What are the cross-cultural dimensions of decision-making? - Chapter 5 - Exclusive
How do managers communicate and negotiate across cultures? - Chapter 6 - Exclusive
How are motivation and leadership related across cultures? - Chapter 7 - Exclusive
What is the challenge of multicultural work groups and teams? - Chapter 8 - Exclusive
What is the challenge of international organizations? - Chapter 9 - Exclusive
What is the challenge of international assignments? - Chapter 10 - Exclusive
What are challenges of managing across cultures in the future? - Chapter 11 - Exclusive
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Public
Summary Global Marketing (Hollensen)

Summary Global Marketing (Hollensen)

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Chapter 1: International marketing within the firm

We are entering a new phase of globalisation in which an ultimate model for success does not exist and whereby companies from every part of the world compete. This chapter

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Summaries: legendary standard works, literature and manuals about marketing
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Summary: Marketing Research, an applied approach by Malhotra

Summary: Marketing Research, an applied approach by Malhotra

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2. The marketing research problem and approach.

Problem definition: broad statement of the general problem and

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Summaries: legendary standard works, literature and manuals about marketing
The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
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Public
Critical thinking: A concise guide by Bowell & Kemp (4th edition) - a summary

Critical thinking: A concise guide by Bowell & Kemp (4th edition) - a summary

This is a summary of the book 'Critical thinking: A concise guide' by Bowell and Kemp. The topics in this summary are about constructing arguments and recognizing good from bad arguments. In this summary, everything second year psychology students at the uva need in the first block of WSRt is present.

Introducing Arguments - summary of chapter 1 of Critical thinking: A concise guide by Bowell & Kemp (4th edition)
Language and rhetoric - summary of chapter 2 of Critical thinking: A concise guide by Bowell & Kemp (4th edition)
Logic: deductive validity - summary of chapter 3 of Critical thinking: A concise guide by Bowell & Kemp (4th edition)
The practice of argument-reconstruction - summary of chapter 5 of Critical thinking: A concise guide by Bowell & Kemp (4th edition)
Issues in argument assessment - summary of chapter 6 of Critical thinking: A concise guide by Bowell & Kemp (4th edition)
Pseudo-reasoning - summary of chapter 7 of Critical thinking: A concise guide by Bowell & Kemp (4th edition)
Everything you need for the course WSRt of the second year of Psychology at the Uva
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Public
Summary with Marketing Management with MyMarketingLab: Global Edition by Kotler and Keller

Summary with Marketing Management with MyMarketingLab: Global Edition by Kotler and Keller

.........Read more
The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
What is marketing management?
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Public
Samenvattingen: de beste studieboeken voor communicatie en marketing samengevat

Samenvattingen: de beste studieboeken voor communicatie en marketing samengevat

Samenvattingen van de beste studieboeken over communicatie en marketing

Waar gaat de pagina over?

  • Inhoud: selectie van samenvattingen met betrekking tot communicatie, informatie en marketing
  • Studiegebieden: mediastudies en mediawetenschappen, iInternationale communicatie en interculturele communicatie, communicatiewetenschappen en kennisoverdracht, marketing en verkoop
  • Taal: Nederlands, English
  • Toegang: Openbaar, Exclusive

Hoe kan je verder?

  • Lees verder voor de uitgelichte samenvattingen
  • Klik op het onderwerp van je interesse , en gebruik vervolgens de links om naar de samenvattingen te gaan
Mediastudies en mediawetenschappen: De beste studieboeken samengevat
Internationale communicatie en interculturele communicatie: De beste studieboeken samengevat
Communicatiewetenschappen en kennisoverdracht: De beste studieboeken samengevat
Samenvattingen: de beste studieboeken over marketing en verkoop samengevat
Summaries: the best textbooks for communication and marketing summarized
Access: 
Public
Access: 
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Communication, marketing, pr and sales - Theme
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Samenvattingen: de beste studieboeken voor communicatie en marketing samengevat

Mediastudies en mediawetenschappen: De beste studieboeken samengevat
Internationale communicatie en interculturele communicatie: De beste studieboeken samengevat
Communicatiewetenschappen en kennisoverdracht: De beste studieboeken samengevat
Samenvattingen: de beste studieboeken over marketing en verkoop samengevat
Summaries: the best textbooks for communication and marketing summarized
Communication, marketing, pr and sales - Theme

Summaries: the best textbooks summarized per field of study

Summaries: the best textbooks for communication and marketing summarized
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Samenvattingen: de beste studieboeken samengevat per studiegebied en werkveld
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