Study Guide for summaries with The Psychology of Advertising by Fennis and Stroebe

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Book title: The Psychology of Advertising
Authors: Fennis and Stroebe
Edition: 3rd edition, 2nd edition and 1st edition

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Contents: Exclusive English summary of the 3rd edition of The Psychology of Advertising by Fennis and Stroebe
Order code: 235156 - The Psychology of Advertising by Fennis and Stroebe

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Summary of The Psychology of Advertising by Fennis and Stroebe - 3rd edition - Exclusive

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Book title: The Psychology of Advertising
Authors: Fennis & Stroebe
Edition: 3rd edition
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How is the stage of advertising prepared? - Chapter 1

How is information from advertising acquired and processed by consumers? - Chapter 2 - Exclusive

What is the effect of advertising on memories of consumers? - Chapter 3 - Exclusive

How do consumers develop judgements and feelings about products? - Chapter 4 - Exclusive

When are consumers persuaded and are their attitudes changed? - Chapter 5 - Exclusive

In what ways does advertising influence buying behavior? - Chapter 6 - Exclusive

How is consumer compliance achieved without changing attitudes? - Chapter 7 - Exclusive

What does advertising in the new millennium look like? - Chapter 8 - Exclusive

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Summary of The Psychology of Advertising by Fennis and Stroebe - 2nd edition

How is the stage of advertising prepared? - Chapter 1
How is information from advertising acquired and processed by consumers? - Chapter 2
What is the effect of advertising on memories of consumers? - Chapter 3
How do consumers develop judgements and feelings about products? - Chapter 4
When are consumers persuaded and are their attitudes changed? - Chapter 5
In what ways does advertising influence buying behavior? - Chapter 6
How is consumer compliance achieved without changing attitudes? - Chapter 7
What does advertising in the new millennium look like? - Chapter 8
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How is the stage of advertising prepared? - Chapter 1

Advertising

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Summary of The Psychology of Advertising by Fennis and Stroebe - 1st edition

Chapter A. The starting point
Chapter B. A look into the consumer's mind
Chapter C. The influence of advertising on consumer memory
Chapter D. Consumers' development of judgments and feelings about products
Chapter E. Changing consumer attitudes with advertising
Chapter F. The effect of advertising on consumer buying behaviour
Chapter G. Convincing consumers to accept request without changing their personal attitudes
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Chapter A. The starting point

Advertising = any form of paid communication by an identified sponsor, aimed to inform and/or persuade target audiences about an organization, product, service or idea.

The origins of modern day advertising

Advertising doesn’t create needs, but channels needs by reshaping them into wants.

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