Lecture notes - Social Influence
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Lecture notes - Social Influence
Lecture notes with Social Influence at the University of Groningen
Lecture notes with Social Influence at the University of Groningen
Lecture 1
Social influence is the tactic of how to get people to do things. It helps to stir people in ways we want them to behave. There are four types of social influence tactics:
Establishing a favourable climate. This is done before the influence starts, creating a favourable environment.
Creating a relationship with the audience. This is about getting people to like you. Making your target more likely to comply.
Presenting the message in a convincing way.
Using emotions to persuade.
Another distinction to be made is between the basic processes behind social influence.
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