Summaries per chapter with the 3rd edition of The Psychology of Advertising by Fennis & Stroebe

Summaries per chapter with The Psychology of Advertising

Summaries per chapter with The Psychology of Advertising

  • For summaries with all chapters of the 3rd edition of The Psychology of Advertising by Fennis and Stroebe, see the supporing content of this page

Table of content

  • Chapter 1 - How is the stage of advertising prepared?
  • Chapter 2 - How is information from advertising acquired and processed by consumers?
  • Chapter 3 - What is the effect of advertising on memories of consumers?
  • Chapter 4 - How do consumers develop judgements and feelings about products?
  • Chapter 5 - When are consumers persuaded and are their attitudes changed?
  • Chapter 6 - In what ways does advertising influence buying behavior?
  • Chapter 7 - How is consumer compliance achieved without changing attitudes?
  • Chapter 8 - What does advertising in the new millennium look like?

Related summaries and study assistance

Supporting content I (full)
How is the stage of advertising prepared? - Chapter 1
How is information from advertising acquired and processed by consumers? - Chapter 2
What is the effect of advertising on memories of consumers? - Chapter 3
How do consumers develop judgements and feelings about products? - Chapter 4
When are consumers persuaded and are their attitudes changed? - Chapter 5
In what ways does advertising influence buying behavior? - Chapter 6
How is consumer compliance achieved without changing attitudes? - Chapter 7
What does advertising in the new millennium look like? - Chapter 8
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