Chapter 1: Literature

Literature review A detailed overview of the significant literature available about your chosen topic, providing a discussion and critical evaluation, and using clear argument to contextualise and justify your research. (p. 4)

Peer review The process of evaluating an article by experts to ensure the article meets quality criteria before being accepted for publication. (p. 9)

Textbooks Written specifically for audiences such as students or professionals. Material usually presented in an ordered and relatively accessible form. Often draw on a wide range of sources including peer-reviewed academic journal articles. Useful, particularly as an introductory source to get an overview of your research topic and find out who are the recognised experts. (p. 10)

Peer-reviewed academic journal articles Provide detailed reports of research. Articles written by experts in the field and evaluated by other academics (peer reviewers) to assess quality and suitability. Pay rigorous attention to detail and verification of information. Usually contains extensive list of references. Before publication, have usually been revise in response to comments. This is the most useful type for your literature review. Not all academic journal articles are peer-reviewed. (p. 10)

Non-refereed academic journal articles Articles may provide detailed reports of research. Articles selected by an editor or editorial board with subject knowledge. Relevance and usefulness varies considerably. Beware of possible bias. (p. 10)

Professional and trade journal articles Articles written for members of professional or trade organisations, so related to their needs. Consist of a mix of news items and more detailed accounts of a practical nature. Articles rarely based on research, although some provide summaries of research. Can provide useful insights into practice, although may be biased. Need to be used with considerable caution. (p. 10)

Newspaper articles Articles written for members of public, most newspapers addressing a particular market segment. News presented is filtered dependent on events, priority being given to headline-grabbing stories that are likely to appeal to the readers. Good source of topical events and developments. May contain bias in reporting and coverage. (p. 10)

Conference proceedings Articles consist of selected papers presented at a conference, often published as a book or special edition of a journal. Usually peer-reviewed. Increasingly available online. Sometimes difficult to find. Very useful if the theme of the conference matches your research. (p. 10)

Reports Reports on specific topics written by academics and various organisations, including market research organisations and government departments. Beware of possible bias. May not have gone through same review process as peer-reviewed academic journal articles, but those from established organisations are often of high quality. Often difficult to access or expensive to purchase. Can be a useful source of information when