Social psychologyChapter 14Helping and cooperationPro-social behavior: behavior intended to help someone else.Cooperation: involves two or more people working together toward a common goal that will benefit all involved.Altruism: behavior intended to help someone else without any prospect of personal rewards for the helper.Egoism: behavior motivated by the desire to obtain personal rewards. Helping is crucially dependent on people’s interpretation of a situation.Is help needed and deserved?Helping is dependent on people’s perception of someone as both needing and deserving help. The ability and motivation to pay attention to others’ needs influence whether people think help is needed. People are more likely to help those not held responsible for their own need.Perceiving need Several factors influence the judgment that someone needs help.Becoming aware of a need is usually the first step in the helping chain of events.Anything that distracts potential helpers from their surroundings makes noticing need less likely.Being in a positive mood increases people’s sensitivity to othersJudging deservingnessHelping depends on whether we think help is deserved, and groups typically develop norms that dictate who does and who does not deserve help.The norm of social responsibility: a norm that those able to take care of themselves have a duty and obligation to assist those who cannot.Especially in the individualist cultures in the West, deservingness also depends on the attributions we make about...
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This is a summary of the book Social Psychology by Smith. It is an introduction to social psychology and is about human behaviour in relation to groups and other humans. This book is used in the course 'Social psychology' in the first year of the study Psychology at the University of Amsterdam.