“If you build it, they will come” may have worked before the digital era, but in today’s age of the Internet, it takes more than building a beautiful store to draw shoppers.

Yes, it’s important to choose the eCommerce platform that works for you, but what happens after you have the site built and are open for business? How are you going to reach potential customers? How are you going to get them to shop with you instead of your competitor?

Shopify SEO Guide

Search engine rankings play a huge part in how easily shoppers are able to find your store. The higher you rank in search engine results, the more traffic your eCommerce store is going to have. This naturally leads to increased sales.

Shopify comes with several SEO-friendly features right out of the box, but there’s so much more you can do to climb up in the rankings. While SEO relies on keywords, it takes more than just sprinkling some keywords into your site’s content to get your site ranking higher.

In this Shopify SEO guide, we’re going to walk you through 8 key steps to master SEO for your Shopify store and rank #1 in 2020.

Step 1. Optimize Your Shopify Site Structure

The way your content is organized on your page is very important to SEO success.

When shoppers are able to quickly and easily find the things they’re looking for, they tend to spend more time on your site and view more pages, which can help your search engine rankings.

How can you make your site easier to navigate?

Simplify. Don’t go overboard with categories and subcategories.

A simpler site structure makes it easier for search engines to crawl your site and rank your products.

An SEO-friendly, simple site structure might look like this:flat site structure will help you rank higher and improve user experience. You can see from the diagram that your products are only a couple of clicks away from your homepage, making it easy and fast for shoppers to find what they’re looking for and easy for search engines to crawl the site.

In addition to product and category pages you will need to include an About page and Contact page on your site. These pages let shoppers and search engines know that you are credible and trustworthy, so don’t skip these pages.

Finally, include a search box on your page. Will it help with SEO? Not directly. But it will help visitors find what they’re looking for, which is an important part of eCommerce optimization so you can make more money from the traffic you already have. Search boxes on page will help user experience, so seo experts always recommend them.

Step 2. Improve the User Experience

Now let’s take a look at a few ways you can improve the user experience on your site, which will also help you to rank higher in search results.

Site speed is all about accessibility. When your site is easy to navigate and everything moves quickly, visitors have no cause for frustration. This means that they’re likely to spend more time on your site.

To make your Shopify store faster, you can:

• Use a fast, mobile-friendly theme

• use smaller, optimized images

• remove any apps you’re not using

• avoid using sliders

• You can see SEMrush’s guide to speeding up Shopify for more tips.

Use a Responsive Design

Responsive design means your Shopify store will look great on any device, including desktop, tablets, and smartphones.

Responsive themes can greatly improve user experience and keep visitors on your site longer. Since Google looks at time-on-page as a marker of a site’s value, having a site that’s easy to navigate and read can improve rankings. In turn, improved rankings and better usability result in repeat visitors and increase conversions. Wonderful things for an eCommerce site.

Making sure your store works on mobile is important, since shoppers are buying using their smartphones more and more.

Step 3. Research the Right Target Keywords

No Shopify SEO guide would be complete without tips on keyword research – the foundation of SEO success.But how do you find the right keywords to get traffic to your shop? The best way to start isn’t with fancy tools, but just to make a list of at least five main topics that your customers care about and that are closely related to your product.

looking at the titles, meta descriptions, and image alt-text used on competitors’ sites

See our complete guide to keyword research for more ideas, and then check out these keyword research tools to expand your keyword list.

Step 4. Optimize Your Shopify Products Pages

At this point, you should have a list of keywords and a logical site structure. The next step is to optimize your store’s pages using your keywords.

Start with your top pages first. These will likely be your homepage, main product collections, and top-selling product pages. We’re talking about the pages that are the most profitable and have the best conversions.

If you’re opening a brand new store, you should still optimize your homepage. There are a couple of easy ways to choose which other pages to optimize:

Pages for the products that generated the most buzz building up to the launch of your store

Pages for the products related to the most searched keywords you found (> 10K searches/month)

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