Real estate is all about promoting your brand as an agent and securing buyer and seller leads by sharing the listings on social media, advertising your agency, and building your website content. You can check out this article for the ultimate list of marketing advice from top-producing agents. Moreover, you can also visit any nearby real estate events in Houston to get a brief idea of how everything works.
According to the National Association of Realtors (NAR), 92% of the homebuyers look for houses and other properties online rather than searching for it physically. You can also search on Zillow which is one of the largest real estate website with more than 160 million visitors per month. You can also register for Zillow Premier Agent which is Zillow’s platform which lets you advertise on local Zillow and Trulia listings.
Offer Home Valuations
Capturing seller leads is one of the most difficult marketing challenges for real estate agents. There are many home valuation tools available in the market that offers a home valuation that you can put right on your website. All you need to do is input few details and sellers can create a valuation report for their property and can also receive monthly updates. You will also get sellers email addresses through the tool which can later be used to send newsletters and offers to them.
Write a Great Real Estate Newsletter
After you have decided to incorporate a drip email campaign into your real estate marketing strategy, the only thing left to do is create an impressive email newsletter. The subject line is the first thing that your potential clients will see. This means you should use a strong and catchy subject line to capture the attention of your readers. However, email newsletters should also be based on a visually appealing template and should include a call to action (CTA) that engages readers and converts leads into potential clients.
Choose Words that Sell
If you are working as a listing agent then it is important to create descriptions that will jump off the page and grab the buyer. Another good tactic is to appeal to the buyer’s emotion. You can use words that help to paint a picture because it is not just about telling facts but is also about selling stories.
Elevate Your Listing Photos
Photos are something that can make or break a listing. This is why it is important to attract potential buyers with eye-catching and HD photos. You can also get pro help from many tools which will help you to create high-quality virtual estate staging along with pro image enhancement, and day-to-dusk editing services with quick turnaround times.
Learn Ways to Engage in Social Media
Regardless, which social media platform you prefer, it is a great way to get your agency and listings in front of buyers. However, many agents make the mistake of carpet-bombing social media with listings, market updates, and tips and never really engaging with the audience.
Grow Your Network Regular Events
Besides advertising on Zillow and Trulia and sending out monthly newsletters, another top strategy is to host a monthly happy hour event and invite your top clients and their friends and families. This is a great way to grow your network organically, and you can even get some of the best sales clients this way.
Think Outside the Box
Real estate is an industry which is fiercely competitive as many agents have to struggle to differentiate themselves. If you are looking to find a motivated seller, you can contact a real estate agent in your area or think outside the box. While if you are an agent and you don’t have seniority or an endless marketing budget then you need to rely on a strong personality to get the word of mouth going.